Apple store listing process_App listing process and precautions

App listing is: the whole process of APP application from submission review to listing. The purpose is to let the application display on the APP Store to obtain traffic and users

1. The whole process of IOS launch

1. Apply for a developer account

2. Create an APP ID and apply for a certificate

3, itunes connect to create APP

4. Package and upload APP

5. Submit the APP and go online successfully

1. Apply for a developer account

Apple developer accounts are mainly divided into three types: personal account, company account, and enterprise account. The annual fees and permissions of the three types of accounts are different. It usually takes about a week to apply for a developer account. Because the application of the enterprise account cannot be published to the APP store, it can only be used within the enterprise. However, after the enterprise account is signed, the APP can be released to the distribution platform for users to download without Apple's review.

Enterprise account: The annual fee is 299 US dollars per year. It has been difficult to apply for an enterprise account. It usually requires thousands of people or listed companies. It takes at least 3-6 months to apply.

Personal account/company developer account: The annual fee is 99 US dollars per year. Both personal and company developer accounts can be used for APP listing. In recent years, due to Apple’s policies, it has become more difficult to apply for personal and company accounts, but the general information is complete. are all available for application.

2. Create an APP ID and apply for a certificate

To create an App ID, you first need to log in to your developer account, and then configure the App bundle ID. The format of the xplicit App ID is: com.company.AppName (two dots are required.) Follow the format. Then log in to your iTunes connect and use your BUNDLE ID to create an App.

To apply for a certificate, you need to generate a certificate (including development certificate, download certificate, and push certificate) through the Mac key tool. It should be noted here that the downloaded certificate can only be used on the computer that requested the certificate. If you want to use it for other developers, you need to export the imported certificate to a personal information exchange (.p12) format for others to use; and the certificate There is a limit to the number of applications, and if you exceed it, you will not be able to apply.

After that, the description file can be created. The function of the description file is to associate the certificate with the Bundle Identifier.

3, itunes connect to create APP

Main title: The main title is the localized name of the App displayed in the App Store, and generally includes the title subject and suffix. Show the functions and features of the App in a simple and smooth manner. The vocabulary of the main title has a high weight, and you should try to choose popular words related to the app, but it is not appropriate to have popular competing brand words, otherwise the review will be easily rejected.

Subtitle: The subtitle is a brief introduction of the App, which is a supplement to the name of the App, and has a certain weight addition to the phrases of the App. Therefore, the content of the subtitle should try to cover some important keywords that the main title does not have. The same subtitle cannot contain popular competing product brand words. The copy should be concise and attractive, showing the unique side of the App, and the number of words should be limited to 30 characters.

Privacy policy URL: From October 3, 2018, the privacy policy has become a mandatory item for all new apps or app updates, and the link or text can only be updated when a new version is submitted. When filling out, you can observe the sample privacy policy of competing products as a reference.

Product description: App application description is limited to 4000 characters, and it is a required item. Different languages ​​can be filled in according to different language versions. The application description is a detailed introduction to the features and functions of the App. Try to show the core features of the product in the first three lines of the description, so as to attract users. Currently the app description can only be modified when the app is updated. It should be noted here that the content of the application description does not allow filling in special characters

Keywords: keywords are allowed to fill in 100 characters, make good use of the 100 characters that can be filled in, and fill the 100 characters as much as possible. Although Apple's official suggestion is to separate each keyword with a comma, in order to make the App cover more keywords, developers can choose to use as few commas as possible in the keywords. If there are keywords that need to be emphasized, they can be separated by commas. Keyword settings affect which search results the App will display in, as well as the basic ranking in these search results.

App rating: App rating is a required application information attribute in the Apple developer background. According to the results of 13 questions, the rating will change immediately, including 4 years old and above, 9 years old and above, 12 years old and above, 17 years old and above, There are five levels of no rating, and no rating status cannot be sold on the App Store. The selection of questions should be consistent with the actual situation of the application, otherwise it is easy to be rejected for review.

You need screenshots of each version, run the emulator, and a 1024*1024 icon, and the icon cannot have rounded corners.

4. Package and upload APP

Correctly configure the applied certificate and description file into Xcode, and set some properties of Xcode:

Select iOS Device in Xcode (the simulator cannot be selected here);

If the application does not support horizontal screen, please uncheck Landscape Left and Landscape Right in the General option;

View the version number and build version number;

The configuration is published in the certificate. If there is no yellow exclamation mark here, it means that your configuration is fine. If so, the certificate does not match the description file, or the Bundle just selected in the description file is inconsistent with the Bundle Identifier of the current project.

Set to Release mode. Debug is for testing, Release is for publishing

After that, you can choose Xcode->Product->Archive to package the project, and select Upload to App Store to upload after the package is completed. If you don't want to use Xcode to upload, you can also choose Export to export the ipa file. It should be noted that when exporting, you must choose Save for iOS App Store Deployment. Then upload the ipa file through the Application Loader tool

5. Submit the APP and go online successfully

After the app is packaged, it needs to be uploaded to App Store Connect. Follow the steps below:

Ensure that all functional development and testing of the App is completed.

Enter App Store Connect to create a new App, and fill in the App information.

Perform the archive operation, package the ipa or upload the build version directly (using Xcode or Application Loader).

Create a new App version number, select the uploaded build version, and submit it for review.

2. Precautions for launching APP

1. If bugs or other problems are found in the application, it is recommended to call back by yourself instead of waiting for Apple to reject it.

2. To avoid all kinds of rejections by Apple, the best way is to read Apple's relevant regulations!

3. Your Xcode must be the official version, and the beta version of Xcode cannot upload projects.

4. Words such as "test", "test", "demo", and "beta" cannot appear on the App page.

5. Make sure that the United States can access it, because the reviewers are all in the United States.

6. The screenshot in the metadata must be taken with an Apple mobile phone, and non-Apple devices cannot be used, and the functions in the screenshot must be consistent with the running functions.

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Origin blog.csdn.net/weixin_72686492/article/details/130431712