Author | Mr.K Editor | Emma
Source | AI New Ape Man (ID: aixyr2023)
The birth of ChatGPT, which is popular all over the world, not only eclipses all search engines, but also makes all major technology companies flock to it. It has also become the sword of Damocles hanging over the heads of many workers. Some people with a little vision , I have already begun to figure out how long it will take for AI to get my job?
According to a study by Goldman Sachs, the latest breakthrough in artificial intelligence technology may lead to the automation of a quarter of jobs in the United States and the Eurozone, and 300 million jobs worldwide are expected to be replaced by generative AI. Just a preliminary estimate. Also in the past few days, the first batch of unemployed people due to AI in China has also begun to appear. According to media reports, a game company has laid off nearly half of its original painters due to the introduction of efficient AI painting processes.
Brother K also has a very down-to-earth real case. Mr. K’s friend, Boss B, is the boss of a new media company. In the six years since he started his business, the number of employees has grown from 5 to more than 30. But not long ago, he reduced the size of the company to 5. This is not because of bad business, but because of the emergence of various powerful AI tools. These tools, whether in terms of efficiency or effect, are much more powerful than manual labor. Use ChatGPT, Notion AI or Jarvis for copywriting, midjourney or Getimg.ai for original pictures, Descript or Runway for video production, voice.ai or Eleven Labs for audio generation, and even subtitles can use your own personality "trained" by AI Exclusive font.
These AI functions are not only beyond your imagination, but also the monthly subscription fee is only tens of dollars, which is not worth mentioning compared with the manual salary of 10,000 to 20,000 and the high rent of office buildings. Moreover, the cooperation degree of AI is still high, no matter how much they are modified or redone, they will not lose their temper, and they will not always talk to the boss about overtime pay.
Mr. B’s team has lost weight and changed to a smaller office. Not only has the business not been affected, but the operating costs have been greatly reduced. Mr. B enjoys the current status of “self-employed contractor” and he thinks it can save a lot of work.” Messy" mind, put more time and energy on more important and valuable things. In B's words, he is not the first boss to be "killed" by AI, nor will he be the last . He fully believes that it won't be long before there will be more "subtracted" by new technologies like him, and they will travel lightly. Bosses who have transformed into "self-employed" are emerging from all walks of life.
01
Why does ChatGTP kill the boss first?
As a senior Internet person and an entrepreneur in the self-media field, Brother K very much agrees with Mr. B's views. Why it is said that the new AI technology represented by ChatGPT will be the first to kill small and medium-sized bosses in all walks of life can be discussed from the following aspects:
1. The bosses of small and medium companies actually do two things
Brother K is not only an executive of a listed company, but also the boss of a small start-up company. The comparison between the two is still very touching. As the boss of a small and medium-sized company, it seems that there are many things to do and busy, but in fact the most important thing is to do two things:
1) Control employees
To tell you the truth, the employees who are willing to come to small companies are seldom big cows and talented experts, but more ordinary people. If we want everyone to maximize their potential, we need various management measures and incentive systems, and try our best to make employees work hard, improve efficiency, and reduce the phenomenon of fishing at work. Everyone is not a master, and there are no particularly good resources. If you are not willing to spend time and work hard to make up for your shortcomings, it will be difficult for such a company to develop.
This is easy to say, but it takes a lot of effort to do it. You have to use both hard and soft tactics, and you have to prepare all kinds of sticks and radishes. Sometimes you have to be wary of some employees who are not in the right shape, and do some behaviors that are harmful to the company. But with tools such as ChatGPT, not only is the efficiency better, but things are better than most ordinary employees, and you don’t have to worry too much about it, and you don’t have to think about “fighting with people” every day. Which boss would not like it? .
2) Don't be controlled by employees
Luo Yonghao made a funny joke. When he entered the office, he was robbed by an employee and walked in front of Lao Luo. Lao Luo showed displeasure on his face, and asked the people around him, "Who is this guy? This person is not good...", and the people around him whispered, "This is our company's top seller." As soon as the screen turned, Lao Luo was muttering: "You can't do this..." He squeezed the feet of the sales staff again and again, and told the sales staff with concern: "You can't do it like this, you have to take care of your health..."
The phenomenon of big shop bullying customers and big customers bullying the store has always existed in the workplace, especially the bosses of small and medium-sized enterprises. Customers, key data, without these few people, the company may not be able to continue.
Now with powerful AI tools, bosses can shift their focus from relying on people to relying on tools. They can decompose and split some important things and hand them over to the powerful ChatGPT. Instead of assigning it to a few employees in an excessive concentration, the bosses don't have to worry about ChatGPT taking credit for themselves, and they don't have to worry that they will take away or leak the company's important data and secrets when they are upset.
To some extent, AI tools can help small bosses get rid of their dependence on some important employees and avoid being manipulated by employees in reverse, which is exactly what bosses want.
2. ChatGPT helps reduce the size of the company's team
Brother K knows a very good sharing blogger on a certain grass platform. She told me personally that almost all of her recent sharing articles were written by ChatGPT. ChatGPT not only has a natural writing process, but also is extremely efficient. She used to write a note, from conception, first draft, to revision and finalization, it took about an hour for the copywriting alone. Now use ChatGPT to write a copy, and you can produce a very good manuscript in a few minutes, and you can use it directly with a little modification. In addition to picture selection, picture matching, typesetting and other tasks, after using various AI tools, her overall work efficiency has increased by more than 20-30 times.
In the past, it took a few people to cooperate for a whole day to complete the work, but now only one person who can use AI tools can finish it in a few minutes. Such an excellent tool, which is cheaper and faster than human beings, never complains and makes excuses, and never gets angry, isn't this the "ideal employee" in the eyes of the boss, which is the B mentioned above In short, the key reason why the team of 30 people was reduced to 5 people.
3. The way out for small and medium-sized companies
"Whoever has, give him double to make him redundant; whoever has nothing, even take what he has." This is the original and most direct expression of the Matthew Effect . Now, due to the emergence of new AI technologies represented by ChatGPT, this effect will rapidly intensify the gap and differentiation among small and medium-sized enterprises, making the weak weaker and the strong stronger.
Either bigger, smaller, or eliminated . These are the three choices that enterprises need to face. Today, when resources and markets are becoming more and more oligopolistic and centralized, when the 20-8 division is flooding in various fields, small and medium-sized enterprises that are struggling to survive in various cracks, and the long tail is becoming more and more obvious, have almost no other options. possible.
Join if you can't beat it, embrace changes, embrace new technologies, be one step ahead, use various AI tools, take the lead in certain market segments and vertical fields, and drink the "head soup", the enterprise may become more and more bigger and bigger. If you can't cater to the trend of the times, stand still, don't care about new technologies, don't understand, don't use them, you can only be beaten and crushed in the face of foresighted opponents and peers, and the enterprise will inevitably become smaller and smaller until it is completely eliminated.
Jeff Bezos once said: "Don't worry about failing, worry about not trying". In today's era, the fate of small and medium-sized enterprises is appearing in front of the world with a clear outline that has never been seen before. I believe the answer is very obvious whether to admit defeat directly or to try bravely.
02
How can small company employees cope with the AI era?
Google CEO Sundar Pichai said: "Artificial intelligence is one of the most profound research directions that we humans are engaged in, even deeper than fire and electricity." Of course, this profoundness also affects workers. If you In a small company, what is the correct posture you should have to welcome the big era?
1. Use AI to reshape your core competitiveness
Some time ago, BuzzFeed, a well-known American news aggregation website, announced a 12% layoff. After the news was released, the stock price of BuzzFeed not only did not fall that day, but doubled. It turned out that the reason why BuzzFeed laid off employees was because the company introduced ChatGPT, and in the future it will use AI to complete most of the manuscript creation. The market has expressed its recognition of the competitiveness of AI tools in the workplace through the sharp rise in stock prices.
As Amazon founder Jeff Bezos said, "AI is the next Internet." In the future workplace, not knowing how to use AI tools is like working in an office today, but not knowing how to use a computer. Various "AI+" series such as AI+writing, AI+programming, AI+design, AI+consulting, etc. will surely become the basic operations in the workplace in the future. Brother K boldly said that if workers do not know how to combine their work with AI, empower themselves through AI+, and create their own new core competitiveness, it will be difficult to gain a foothold in the workplace.
2. The era of AI is all about innovation and imagination
AI text can write papers with a pen, and martial arts can change codes with a knife. It is widely used, with amazing efficiency, strong stability, and high cost performance. In some respects, if artificial intelligence and AI are head-on, it is tantamount to a fight with electricity, and there will be no possibility of winning. Workers must know themselves and the enemy, know how to maximize their strengths and avoid weaknesses, and devote more time freed by the emergence of AI to more creative, imaginative, emotional and aesthetically pleasing work directions where AI cannot yet replace humans. .
Ma Yun, who has just returned to China, said when talking about the biggest difference between AI and artificial intelligence, machines only have a "core", while humans have a "heart". He also succinctly pointed out that the industrial age is knowledge-driven and knowledge-competitive, while the intelligent age relies on imagination and creativity. Principal Ma is so sophisticated, he pointed out the few core advantages of human beings compared with AI, and migrant workers should take good care of them and cherish them.
3. Be the first to use AI
From the loom to the internal combustion engine, to the first computer, each technological revolution will bring profound social changes, and the emergence of new technologies will always cause panic that "human beings will be replaced by machines". stage has resulted in real, massive unemployment and employment transitions.
The AI era is naturally no exception. Unemployment is because you have nothing to do with AI, and transformation is because you can still be linked to AI . Therefore, smart professionals must find a way to make themselves the first batch of people who understand and use AI. Whether you are an engineer, product manager or marketing expert, you must have something to do with AI. Make good use of it, AI will be the wings that allow you to take off, and help you grab the dividends of the times. Ignore it, and AI will become a workplace assassin who drives you out of the car and grabs your job.
03
How are employees of large companies coping with the AI era?
If you are in a big factory, Brother K also has a few suggestions for your reference:
1. Participate in AI-related business
About 2 months ago, Secoo Group, a luxury e-commerce platform, announced that it will conduct in-depth research and development of AIGC and ChatGPT related technologies, and use ChatGPT technology to achieve interactive conversations similar to real people, further improving luxury-related text and video content, The richness of relevant content such as product selling point descriptions, and greatly increase the conversion rate. As soon as the news came out, Secoo’s U.S. stocks soared more than doubled before the market.
In the future, like Secoo, there will be many upstarts from major manufacturers who have officially announced that they have greatly improved their company's efficiency or performance through ChatGPT technology. Let's go deeper and think that the upgrading of technology will inevitably lead to the optimization of organizational structure. Some employees will also be "liberated" due to the application of new technologies, such as customer service and designers. What awaits them is likely to be "dismissal" after "liberation".
If you want to avoid the bad path of "from liberation to dismissal", it is best to ensure that the projects you participate in and the positions you are responsible for can step on the AI "window" and be related to AI. In the context of the new era, there are new incremental values. Only in this way can the marginalization of individuals and work be avoided to the greatest extent.
2. Actively learn and use AI
Kai-fu Lee said in a recent speech, “The platform opportunities brought by AI 2.0 will be ten times larger than the mobile Internet. This is the first opportunity for China to usher in platform competition. All user entrances and interfaces on the new platform, All will be rewritten, and companies that can build next-generation platforms will gain huge advantages and the right to speak.” Such a major opportunity, all big companies are in their eyes, which is why domestic and foreign technology companies, As long as the strength allows, let go of all "distracting thoughts" and rush all in AI.
And this is also a huge opportunity for big factories to hire workers. Big factories spare no expense and invest heavily in AI research and development. Migrant workers can take advantage of the favorable environment and strong resource advantages created by big factories to actively learn and use AI, and become AI workers. Witnesses and participants of the era of change. When the country is first determined, it is also the time when the workers in the big factories have learned their skills. At that time, if you look around the world, you can play wherever you want.
3. Lead AI business innovation
When Microsoft announced the integration of ChatGPT technology into Office and the launch of Copolite, Cardinal Zhou Hongyi said to the outside world, "(This is) the time for a revolutionary leap in capabilities, each of our industries, every website, APP and software It is worth reshaping with artificial intelligence. Companies that cannot catch this bus may be eliminated.”
In fact, what Boss Zhou said is not an exaggeration at all. The powerful functions of ChatGPT have largely subverted our understanding of work behavior, work process, and work efficiency. Behind this subversion lies various new opportunities derived from the new era. Whoever has the ability to seize the opportunity, grasp the opportunity, and develop and lead new businesses in the AI era will be able to make a breakthrough and even write a new legend.
Wu Enda, former vice president of Baidu and an expert in artificial intelligence, once said: AI is not the future, but the present. Indeed, the future of the AI era has arrived and is visible to the naked eye. Whether you are a boss or a worker, you should make proper mental preparations and psychological construction, plan for a rainy day, and deal with it calmly. In the face of the changes of the times, we must be full of courage and confidence, and at the same time avoid unnecessary anxiety and panic. After Ke Jie lost the duel with Alpha Gou, he burst into tears. Some media once wrote a paragraph very emotionally: "Ke Jie lost, he cried; although Alpha Gou won, it can't laugh .” This sentence is worth pondering for everyone. Come on everyone!
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