What does search engine optimization include
One of the great benefits of SEO is that it can deliver uniquely relevant traffic. Marketing based on search engine optimization can help those who are actively looking for what you have to offer find you more easily. This makes keyword research an important part of your search engine optimization strategy. It reveals the terminology that guides customers when looking for information on related products and industries, so you know what language and keywords to use. Thematic elements to develop preventive measures.
There are several important aspects of keyword research:
Keyword Tool - The best keywords to establish a guiding idea must be data about what people are looking for. There are free keyword research tools, such as Google's Keyword Planner, as well as paid SEO tools, such as Moz, that can be used.
URL Statistics – While Google has long limited the amount of keyword data it provides in Google Analytics, it still works when it comes to what terms people use to find your website address these days. Be sure to pay attention to the keyword data provided, as well as the data from which web page the helper landed from. This type of data will generally treat you back to the keywords you rank.
Long-tail keywords – one that includes above-average, high-quality, generally very competitive keywords such as “Chocolate Beans”, but also look at more specific, less competitive long-tail keywords such as “ Clever keyword countermeasures for "milk chocolate with walnut meat" or "preferably healthy chocolate beans for Mother's Day."
SEO staff research - Another important role of keywords is that once you know what the guiding ideology word is, you can do some research to find out its current ranking. Find out if there are multiple results on the top pages, and what the top results look like, so you can design content that beats them. For detailed explanations about Baidu keywords, there are many references to how to determine keywords for SEO optimization.
2. Web page optimization
The next core component of SEO is on-page optimization. It's all you've done on your own site, making it easier for the SEO algorithm to figure out what the page on the site is about, and ensuring that the visitor has a great user experience (UX) ). This includes four important areas:
Site Speed - Both Google and the caller care about how fast the URL of the site loads. Take the essential steps to make sure it loads fast.
Meta Tags - On each page of the website, meta tags should be set up, such as title tags, title tags, image alt tags, and meta descriptions to contain guiding keywords.
URL Construction – The way your website addresses are organized, and the associated URL structure, is also important for SEO.
Mobile Friendly - Google has long established an optimization algorithm to choose a website address that is mobile friendly first, thus ensuring a responsive website that works well on small monitors as well as on desktops.
3. Content Creation
Publishing fresh and fresh content on time offers several SEO benefits:
It sends a signal to search engines that the website address is brand new, and constantly adds new and valuable information.
It gives you the opportunity to create html web pages targeting a range of related keywords.
Therefore, content creation is an essential part of a good SEO strategy. Make sure to create a strategy for the content that, based on keyword research, shows what the guiding customer cares about, along with website statistics that show their performance. As we discussed earlier in the article, first choose to provide users with useful information rather than publish a lot of content. While a lot of content can guarantee better SEO results, this is only the case if the published articles are also very good.
4. Build links
A difficult but crucial part of SEO is link building. One of the main factors Google considers when deciding the credibility of a website is the number of links favoring that website on relevant, highly regarded websites. Every time other websites choose to include a link to your website on your website, they are telling Google that they think there is value in the content on the page. If the website address is considered to be reliable and high-quality by the search engine optimization algorithm, it will increase the weight of search engine optimization. Whether it's a blog, a local business, or an online store, link building can't be done well, but there are many sensible link building precautions you can take. Some broad examples include:
Traffic Posting – When you write a traffic post for a related website, you can usually include a link that focuses on your own website.
Building Broken Links – SEO tools can help you find places on the Internet where links using your favorite anchor links (the English word for website links) are no longer working. These are all opportunities to link to the website, and it is recommended to replace a broken link with a working link.
Build Brand Talking Links - Any brand talking about you on the internet is a link opportunity. SEO tools will help you find them, and then you can contact your computer administrator and ask them to add a link to a famous brand.
The above is the introduction of the main content of search engine optimization, I hope to help you!
SEO content includes
1. Keyword analysis, including: user demand analysis, keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword index, keyword layout, keyword ranking prediction;
2. Analysis of the website structure, a simple website structure in line with the crawler preferences of search engines is conducive to SEO;
3. Website directory and page optimization, not only to make the homepage of the website have a good ranking in search engines, but more importantly, to bring traffic to every page of the website;
4. For content publishing and link layout, the number of website content publishing and updating content should be reasonable;
5. Dialogue with search engines, know the collection and update of the site through the domain name, and better realize the dialogue with search engines;
6. Website traffic analysis, analyze the page visits of the website, guide the next SEO strategy from the results, and also have guiding significance for the user experience optimization of the website.