Keyword collection tools for search engines can help us do those aspects of work, explain at least 10 working scenarios, and list detailed usage scenarios
Msray-plus is an enterprise-level comprehensive crawler/collection software.
Support billion-level data storage, import, repeated judgment, etc. There is no need to use complicated commands, and a local WEB management background is provided to perform related operations on the software, which is powerful and easy to use!
1: It can collect search results (SERP data) corresponding to keywords imported by users from multiple search engines at home and abroad in batches, and perform structured data storage and custom filtering processing;
2: From the url seed address provided by the user, it can automatically crawl the website data of the whole network continuously, and carry out structured data storage and custom filtering processing;
3: From the website list data provided by the user, the website contact information can be automatically extracted, including but not limited to email, mobile phone/telephone, QQ, WeChat, facebook, twitter, etc.
At the same time, it supports storage of various data such as domain name, root URL, URL (url), IP, country to which the IP belongs, title, description, access status, etc. It is mainly used for domain name/URL/collection of the entire network, industry market research and analysis, and collection of specified types of websites And analysis, network promotion analysis, and provide data support for various big data analysis.
1. SEO optimization:
keyword collection tools can help us analyze the search volume, difficulty and competition of keywords, help us optimize website content and related links, and improve the ranking of websites in search engines.
2. Advertisement placement: Keyword acquisition tools can help us discover potential advertisement placement opportunities, understand competitors' advertisement strategies, and formulate more effective advertisement placement plans.
3. Content creation: Keyword collection tools can help us discover topics and hot spots that target audiences care about, formulate targeted content creation plans, and increase user click-through rates and reading volume.
4. Social media marketing: Keyword collection tools can help us understand users' concerns and hot spots on social media, formulate targeted social media marketing strategies, and increase brand awareness and user participation.
5. Competitive intelligence: keyword collection tools can help us understand competitors' keywords and rankings, analyze their strengths and weaknesses, and formulate more effective competitive strategies.
6. Brand management: Keyword collection tools can help us understand user evaluations and feedback on brands, discover brand crises in a timely manner, and formulate crisis management plans.
7. New product launches: Keyword collection tools can help us understand user needs and responses to new products, and formulate more accurate new product marketing plans.
8. Industry research: keyword collection tools can help us understand industry hotspots and trends, analyze market size and competition, and formulate more accurate marketing plans.
9. Network public opinion monitoring: Keyword collection tools can help us understand network public opinion and user feedback in real time, formulate countermeasures in a timely manner, and maintain brand reputation.
10. Data analysis: keyword collection tools can help us collect a large amount of data, conduct data analysis and mining, discover potential opportunities and trends, and provide basis for corporate decision-making.
scenes to be used:
Taking Google
AdWords as an example, we can use the keyword planning tool to enter relevant keywords or website links to obtain information such as search volume, competition, and suggested bids for relevant keywords, so as to make more accurate decisions for advertising. For SEO optimization, we can use keyword acquisition tools such as
SEMrush
to analyze the keyword ranking of the website and the keyword strategy of competitors, and formulate a more effective SEO optimization plan. In terms of social media marketing, we can use keyword acquisition tools such as Buzzsumo to understand users' concerns and hotspots on social media, and formulate more targeted social media marketing strategies.