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Recently, users have found that many Bilibili media said that the update is temporarily suspended, and no new content will be uploaded in the short term. In terms of reasons for the suspension of updates, the main reasons for the suspension of updates are the decrease in platform revenue and the difficulty in balancing revenue and expenditure.
But soon the UP owner of station B responded that the update was stopped: it is not so exaggerated that some UPs stopped updating due to personal reasons.
This news was originally sent from 36kr, and then the news spread to Weibo, Douyin, Kuaishou, and finally became a trending search. Let me also say my opinion:
Let’s talk about the B station in the general environment
Station B has about 80 million daily active users, most of whom are young and young, with poor spending power and picky. Since Bilibili went public, not only has it failed to make a profit, but its losses have also increased.
Station B allocated 9.1 billion to creators in 22 years, an increase of 18% year-on-year. It stands to reason that with so much money, creators should not complain about having no money. What is the problem? I learned later that 9.1 billion is huge Most of them are live broadcasting business, sharing + subsidies for anchors. Last year, station B’s annual live broadcasting + value-added business revenue was 8.1 billion, most of which were contributed by live broadcasting. Therefore, the short video subsidies of station B are getting less and less.
In addition, for Bilibili, Douyin, and Kuaishou, it is difficult to gain fans. To be a full-time blogger to support yourself, I think only those at the top of the pyramid can do it, and most people can only earn a little money for food.
Let's talk about self-media people
In fact, what shocked me the most was not that the UP master of station B stopped updating, but that I didn’t expect so many self-media people to live on platform subsidies. I never expected that there are too few monetization models for these UP masters. If the self-media people at Station B can rely on platform subsidies as their main income, it can only be said that Station B has given much more than other platforms in the past few years.
Lu Songsong has often said on various occasions: Self-media people rely on the platform to earn income for a long time. A good friend of mine used to live on the subsidy of Baijiahao, with a maximum monthly income of 4-5W. There are more than 20 accounts, maintained by 2-3 people, and the monthly income is tens of thousands. But in less than a year, Baijiahao's policy changed, and the subsidy dropped by more than half.
Selling advertisements, services, and products is the main source of income for self-media people. I didn't expect that so many self-media people have such a single business model, and the single income model of advertising alone will persist for a long time.
Article source: Lu Songsong blog, welcome to follow my account!