How to take Chafan for granted?
Recently, a UP host appeared on station B, and he was broadcast several times in a row, but no audience expressed disgust. He only thought it was "reasonable". Why?
This UP host is a group combination that is still on the university campus. Recently, the works released have exceeded one million views one after another, and the frequency of meeting meals is not low.
The reason is that the works released by UP are all "reprints" of classic TV shows, such as "The Most Disabled Brain" adapted from "The Most Powerful Brain", "The Voice in the Dorm" adapted from "The Voice of China", and so on.
And the business orders they received naturally became program sponsors, and when Qiafan became a sponsor, everything became reasonable.
The most acclaimed program among all the programs was selected as "How College Students Shoot <The Worst Brain>" in the dormitory. The tense and tight process rhythm and the intensive details of the explosive meme, Feigua data (B station version) shows that two consecutive episodes of " "The Worst Brain" has extremely high communication data, which is undoubtedly "high cost performance" for the brand.
The UP owner’s Qiafan idea has to be said to be very flattering. It can not only receive sponsorship "reasonably and reasonably", but also bring the audience a good video experience. It is not only a double win with one stone, but a win-win situation.
Of course, a large part of the credit for the high communication index must come from the content creation of the UP owner. Even in a simple place like a dormitory, relying on the control of the content, the completion rate of each work is the highest. In fact, It is a very beneficial form of implantation for the brand. It not only gains "familiarity", the brand logo that appears continuously in the video, the advertising time in the middle, and other advertising content are brainwashing the audience's perception of the brand and product over and over again. Cognition level, so as to achieve high-efficiency content planting.