At the end of 2013, the graphic and text logo disappeared in Baidu search results, replaced by a more intuitive and eye-catching thumbnail. Such a picture will undoubtedly bring more traffic to your website.
How to implement Baidu search result thumbnails
Pictures appear in Baidu search results to better serve users, allowing users to judge the subject of the article through pictures, and then find out the target they want to search more quickly. This change will undoubtedly change the traffic distribution of each website, increase the traffic of high-quality websites, reduce the traffic of inferior websites, and contribute to the maintenance of network order.
So how do you make your website appear as a thumbnail in the search results? The official information of the Baidu webmaster platform prompts Baidu search results to appear thumbnails, as follows:
1. The webmaster only needs to put the picture in the main content of the page, Baidu will carry out the corresponding picture recognition and scene recognition, and will provide the protocol specification later;
2. The image size ratio should be as close as possible to 121:75;
3. The pictures must be closely related to the content of the page. If there are ◇◇ or bad and low-quality pictures, there will be a corresponding processing mechanism: A. Block out the pictures; B. Reduce the ranking of urls in the site; C. In severe cases, the entire site will be affected.
The purpose of Baidu's above explanation is very clear, that is, to let the majority of seo not deliberately take advantage of pictures in search results, find skills, and concentrate on improving the quality of their web pages, and picture indexes will naturally appear in the results.
At the same time, you can also take the initiative to submit thumbnails to Baidu, that is, use the Baidu webmaster platform http://zhanzhang.baidu.com/, you can set a site attribute in the site management, you can add your own logo, and wait for Baidu to review and approve it. The logo image can be displayed in the search results, as shown below:
How to achieve thumbnails appearing in Baidu search results [Graphic and Text Combination]
How to achieve thumbnails appearing in Baidu search results [Graphic and Text Combination]
According to various sources, I have summed up a few experiences myself, which can improve the probability of images being crawled by search engines:
It has a great relationship with the width and height of the picture, and has little to do with the size of the picture, that is, the closer the aspect ratio is to 121*75, the easier it is to be selected; because the resolution of most pictures in Baidu search results is 121: 75. Since Baidu wants to improve the user experience, it will definitely care about the quality of the page, and try to keep the captured images from being deformed and maintain their original appearance. The best way is to capture images of similar proportions;
The alt tag of the image is as relevant as possible to the theme of the web page;
The text around the picture should contain as many keywords related to the theme as possible to attract the attention of the picture grabbing system.
The selection of the picture has nothing to do with the position of the picture in the webpage;
It has a certain relationship with the popular program of clicking pictures, and pictures that users click more when browsing web pages are more likely to be selected;
It doesn't matter how many pictures are on the page.