What is CRM customer relationship management system?
CRM (Customer Relationship Management) or "customer relationship management." Designed to manage the most important goal of your business - your customers are satisfied. Highly effective customer relationship management system (CRM system) will cover all aspects of your communication with customers, and to enhance the interaction between you and your customers, from sales to marketing to customer service: allows you to change existing customer relationships and a more stable, and the relationship with new clients it is to have a more rapid progress, meet the success of all business core requirements.
What CRM system can do?
• actively track and manage customer data.
• any device with other team members Tonglian jointly safeguard customer relationships.
• Intelligent capture customer e-mail, keep abreast of customer needs.
• Repeat simplified, so you can focus on customer care, to capture business opportunities.
• Instant providing professional insights and recommendations on safeguarding customers.
• grow together with the company, you can expand at any time and features customized customer management systems.
Why do companies need CRM system?
According to the American IT market research firm ISM continuing impact of 13 years of follow-up study to the enterprise's CRM applications, through follow-up survey of a large number of enterprise CRM implementation, draw a detailed list, quantifiable benefits:
(1) In the first three years of the implementation of CRM, the total sales per sales representative growth of at least 10%.
Such as sales staff and improve work efficiency (more time to visit clients and implementation strategies), work more productive (due to the sales staff more attention to valuable customer, etc.).
(2) In the first three years of the implementation of CRM, sales and marketing expenses and general and administrative expenses reduced by at least 5%
as the market and because the company can better target the release of information they need to target customers, choose communication channels, and unlike the conventional do not have to go a lot of expensive print and distribute information to all existing and potential customers the high cost.
(3) in the first three years of the implementation of CRM, sales are expected to enhance the success rate of at least 5%.
Be more careful because the salesman as to identify and select opportunities when, as soon as possible to give up those bad opportunities to concentrate on opportunities for those with high success rates.
(4) in the CRM application process, every business is worth at least a 1% increase in profit margins
, such as those due to the sales staff can carefully select customer base more closely, these customers as value-conscious group portrait focus on discount sales, so salespeople tend to be less a discount.
(5) In the first three years of the implementation of CRM, customer satisfaction rate increased by at least 5%.
Such as those who can quickly get customer information needed to obtain a better service customers and customers who are willing to establish relationship marketing and sales staff can provide and feel more satisfied.
Note: The above benefits are derived from the following measurements, such as the number of sales representatives to pursue customers improve customer service increases, the monthly income of each sales rep, improve overall performance, the settlement rate increased, and so on.
Of course, the successful application of CRM to the enterprise measurable benefits do not stop there. According to a survey of customer relationship customer Yihai software partners Salesforce a once initiated, selected at random by an independent third party company to investigate more than 5200 customers in Salesforce. For different problems, different for each user feedback. But the survey:
With Salesforce CRM system can help companies:
• Sales Revenue (sales) to enhance% 37
• the Customer Satisfaction (customer satisfaction) increased% 45
• Marketing the ROI (return on marketing investment) rose by 43%
(1), CRM How to improve sales?
• Centralized access to all customer information in one place: from paper notes and spreadsheets to the cloud through a 360-degree understanding of the customer. The contents of your conversation with your customers will always remain private, and timely access to the latest information related to customer service.
• Improve sales productivity: never had to manage business opportunities, automatically enforce sales processes, improve efficiency, get smart alerts and tips, self-propelled transaction.
• Quickly understand your trading health: Get help dashboards and reports real-time updates and in-depth information, track sales funnel, an important trading and sales representative performance.
• save time, automate small matters: Adoption of the mundane but important business process automation, freeing up time to focus on sales.
• transactions anytime, anywhere: to carry out your business anywhere, anytime.
• transactions anytime, anywhere: Supports mobile terminal applications.
(2), CRM How to improve customer satisfaction?
• Contact your customers via email, social media, phone and chat: Get query information from all channels through an easy to use console, ensure that customers immediately find the right customer service.
• Adoption of the report and dashboard in-depth understanding of customer needs: customer service cases into practical insights and more informed business decisions.
• The intelligent self-service support to customers and customer service: With branded self-service sites and customer communities to help customers quickly find the answers they need and get the support they need.
• Increased productivity through effortless task automation to a greater extent when the province: productivity tools can help companies keep pace with the growing development needs.
(3) How CRM to improve marketing ROI?
• Faster development of better sales leads: With automatic train tracking free up resources, the lack of interest of potential customers into potential customers are ready to buy.
• score, conversion and cultivate potential customers more convenient: to understand what potential customers are most likely to buy.
• through targeted e-mail to build qualified sales funnel: e-mail marketing to reflect the situation of your company.
• With a better landing page to capture potential customers: online without having to know HTML to capture potential customers.
• Understand what works and then optimize: Salesforce of Pardot can help you understand the focus, to bring you more in return.
(4), a new generation of mobile CRM solutions to build customer relationship management
• management business on the phone: Enlarge a sales opportunity, remove extra work, click and solve problems. Improve sales efficiency: + 35%
• more mobile applications to do here: our complete mobile applications portfolio and enhance Salesforce CRM's mobile capabilities. Speed up response time: + 45%
• mobile application personalized settings: Salesforce partners offer thousands of mobile applications, mobile applications through seamless integration platform • meet your business needs. APPEXCHANGE Solution: 4,000+
• by clicking on the program or to build custom applications: The ready to use components easily set up custom applications, and is ideal for building custom components to your requirements and customer needs. Accelerate IT configuration: + 37%
CRM main suppliers?
CRM software market currently is at a delicate node development, market structure being revealed, however, is not stable, the next being stable market, lurks many active products and manufacturers. Salesforce (Yihai software partners) one hundred percent CRM industry leader, the other three CRM software vendors are Sap, Oracle, Microsoft. Also well-known foreign CRM vendors also: Sage, Suger, ZOHO, workday , Zendesk, Apptivo. Domestic such as: Yihai software, easy to sell, sell off to enjoy Fun, Kingdee, red circle marketing, Cloud CC, eight hundred passengers, the UF, AIC, xtools six degrees and the like. 
In the flourishing of the product, the user's demand is also increasing outbreaks. According to data of the sea than the study showed that: By 2020, CRM market is expected to reach 9.552 billion yuan. With the changes in the business and the complexity of the model, the enterprise customer demand for CRM products also will be changed. So, for businesses, a can full of convenient path around customer behavior, provide strong support for the sale of products become particularly important.
If companies want to build a more meaningful longer-lasting customer relationships, better understand customer needs, identify and capture new business opportunities, faster to help customers solve problems, truly customer-centric, you can use the CRM system, allows you to a whole new way to interact with customers.
To learn more, visit the official website http://www.frensworkz.com/ Yihai software