As an early researcher of Mini Programs, the author reminds the developers of Wechat Mini Programs to pay attention to the following details before taking action to avoid some misunderstandings and detours
1.
Why is the Mini Program unable to release the Mini Program from internal testing ? It was only a month apart from the public beta. Only 200 places were opened for the internal beta, only uploading was supported but not publishing. The same is true for the public beta. Although the public beta of the Mini Program has been detailed and strict in terms of introduction, design, development, and operation However, it is also clear within WeChat that the quality of the first batch of small programs is not uniform, and there will definitely be many problems. WeChat needs to find the first batch of compliant mini-program benchmarks in this public beta, and provide a model for subsequent mini-program developers to learn from.
2. Give the WeChat team and the market a certain buffer time.
The WeChat public beta has a clear and detailed applet specification. The market must have a process of acceptance and adjustment. I believe most people will feel a headache when they see such a detailed specification for the first time. , the first batch of testers can only gradually explore and develop mini-programs that are suitable for norms, which means that the launch of mini-programs in the market cannot be achieved overnight. This opportunity to observe how many developers of the first batch of small programs in the city meet the specifications, so as to formulate the next step of market cultivation. After a while, the WeChat team will officially open the mini program publishing function according to the market situation. The author judges that this time may be about a month, that is, early December.
Therefore, this period is a prime time for developers to ponder how to develop Mini Programs in accordance with the specifications. If you are diligent enough and invested enough, your Mini Program may become the first batch of Mini Programs officially launched on the market. Your applet may also become a template and benchmark for a segmented industry. To this end, the author summarizes some necessary details for everyone to remind developers to pay attention, so that everyone can develop small programs that meet the specifications in the shortest time and avoid detours.
3. An applet can contain multiple applications
. The WeChat applet is defined this time: "A certified applet can be bound with no more than 20 developers. An uncertified applet can be bound with no more than 10 developers." The author can directly judge that a small program can contain multiple applications, or an application matrix. Judging from the number of announced bound developers, the Mini Program has increased the number of developers, which means that the Mini Program can not only contain multiple applications, but each application can also be managed independently, and finally submitted by the administrator. This makes the author think that in a normal APP background, managers can assign multiple roles and multiple modules in the background to coordinate the daily work of different positions such as programmers, operators, and marketing personnel. However, the WeChat team did not have a clear definition of this aspect this time, how to operate and promote the Mini Program after it is developed.
4. The configuration function of the applet may be a place where you can make a big fuss in the future. The
WeChat applet defines the configuration function page this time: In order for users to quickly search for the applet, it is necessary to fill in the categories and labels of important business pages. The number of important business page groups is not more than 5 groups.
This also means that the Mini Program page can be tagged, and the tags can help users search for accurate Mini Programs, and developers can use tags to achieve precise diversion for Mini Programs. Another point, if the WeChat team can open the search function, so that the search results can not only match the page tags, but also match the keyword tags in the Mini Program page code (the principle is similar to SEO), then it will undoubtedly be a good idea for Mini Program developers. Got a good new. But as of now, the WeChat team has not disclosed any information related to this, and we can only explore slowly. However, these are all places where the future can be imagined.
5. Mini program development is not arbitrary, you need to understand the following rules to avoid detours:
1. The function definition of the applet must be consistent with the actual services provided; the categories provided by the applet must be placed on the home page, and the deepest can only be placed on the second-level page;
2. The services provided by the applet cannot be involved for the time being. The content of services such as games and live broadcasts (not to mention pornography and gambling) should not involve test content; for example: fortune-telling, lottery, horoscope, etc.;
3. The services provided by the applet can allow setting paid visible and hidden visible (This point can be used in a lot of places for developers, which will be discussed in detail in the following article);
4. Mini Programs cannot provide services similar to WeChat's existing functions, such as Moments, Drift Bottles, etc., nor can they provide navigation , rankings, and mutual push services;
5. Mini Programs, as always, do not support content such as inducing sharing, inducing attention, false fraud, etc., nor do they support page content with an advertising display ratio exceeding 50%;
6. Mini Programs must not induce, leak, Transfer any data of the user. All actions must be authorized by the user or have obvious prompts;
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"H5 Program Club"
is a WeChat public account that focuses on WeChat applet learning and communication, and the release of related outsourcing/recruitment needs information
