One, the inscription
This farmer, in front of him, Wang Sicong never mentioned his father! He is Li Xingping. He was born in Xingning County, Guangdong Province in 1979. His parents are both local farmers. Li Xingping did not go to high school. After graduating from junior high school, he went home to farm. Li Xingping was infected with a "bad" habit - surfing the Internet. You must know that in the mid-1990s, Internet access was a money-burning job, and Li Xingping became a "prodigal" in the eyes of others.
It is such a small person who has made great contributions to the listing of Baidu, and founded the hao123 website home. Baidu used to have 60% of the traffic from this website navigation. Later, he founded the 4399 game platform. The monthly profit is over 100 million yuan, and ip138, an IP address query website, and many other Chinese website rankings within 500 are established.
Let's see how this farmer with a junior high school education, in a circle where the Internet is almost controlled by the turtles, is a young man who doesn't understand technology, management, and foreign language, let alone strong funds, how can he rely on himself One person built his first website, hao123.com, and it was the simplest kind of website, but it easily made tens of millions.
Second, the establishment of hao123 website navigation
After graduating from junior high school in 1996, Li Xingping did not go to high school and went home to farm. Li Xingping was infected with a "bad" habit - surfing the Internet. You must know that in the mid-1990s, Internet access was a money-burning job, and Li Xingping became a "prodigal" in the eyes of others.
In 1999, there were also Internet cafes on the streets of Xingning. Li Xingping, who knew some network knowledge, applied for a job as a network administrator in an Internet cafe. With a job he liked, he was like a duck to water and plunged into the vast network.
In the Internet at that time, there were not many Chinese websites, most of which were a series of URLs with English symbols, which could not be remembered by ordinary people without a pen. The same is true for Li Xingping. Every time he finds a new website, he transcribes it, and soon writes a thick book. Some are frequently used, and he lists them in the document on the computer. When using, you can directly paste these URLs to search, which is simple and practical and saves a lot of time.
At that time, there were all kinds of people online, some were gamers purely, some were chatting on the Internet curiously, and some were working people looking for information online. No matter who they are, they are unfamiliar with the Internet, and they often call on the network administrator to come to help in order to find a website. One can imagine how busy Li Xingping is at work.
At that time, the cost of surfing the Internet was not low. At 2 yuan an hour, you can eat a fast food for 3 yuan. People's monthly salary is generally only a few hundred yuan. Some netizens found a website, and it took more than half an hour to toss and toss, and the Internet access fee disappeared. Even Li Xingping felt heartache when he saw it. To this end, he sent the "Website Daquan" he made to those netizens, which made it easier to access the Internet, and everyone gave him a thumbs up.
Gradually, some netizens suggested more websites that they needed, and Li Xingping kept collecting the websites that everyone liked and adding them to the "Website Encyclopedia". One day, he installed a copy of "Website Daquan" on the computer of the Internet cafe. Unexpectedly, more and more people came to the Internet cafe to surf the Internet. Everyone said that it is convenient and fast to surf the Internet here, and the business far exceeds that of other Internet cafes. The boss raised Li Xingping's salary and rewarded the traffic brought by his "Website Daquan".
After more than half a year, Li Xingping has searched thousands of commonly used websites, and the "Website Daquan" seems to be decent. More and more people online are also looking for a search and navigation webpage. If there is demand, there will be a market. Li Xingping feels that the opportunity has come. He wants to launch a navigation website that is convenient for netizens to surf the Internet.
Three, should have a name
First of all, it should have a name, so that it can be "justifiable" and easy to remember. At that time, in order to pursue a foreign style, many websites had names that were difficult to remember, such as Sina (sina), Sohu (sohu), etc., which made many netizens with a low education level often unable to remember them. Li Xingping especially admired NetEase ( 163), named his website with a number, which is easy to remember. Therefore, Li Xingping also took a simple name for his "Website Daquan" - hao123, a good pinyin, the number of 123, simple and refreshing, even the first-grade elementary school students can speak, especially easy to remember.
The collection of URLs becomes a bit messy. Li Xingping started sorting and sorting, all relevant websites are classified under one column, for example, news websites include "Sina, Sohu, NetEase, Yahoo, TOM", etc., while novel websites include "Under the Banyan Tree, Starting Point, Red Sleeves", etc. Tianxiang, Xiaoxiang Academy”, etc., mailboxes are classified as “163, 126, Yahoo, Sina, Sohu” and other mailboxes... Users can see relevant well-known websites in the industry at a glance, and just click the mouse to link to what they want Browse the website.
Even if it is segmented and classified, only one page cannot meet the increasing needs of netizens. Li Xingping immediately developed the link page of the second webpage, such as the life service column, only two-word keywords can be displayed on the homepage of hao123, but when entering the second page, the content is much richer, such as " After subdivision, it becomes dozens of sub-columns such as “train ticket query, air ticket query, bus query, online map, mobile phone number query, zip code query, weather query, traffic violation query”, etc. Easy to search.
In 2000, hao123 had begun to take shape, but for Li Xingping at that time, his purpose was to launch a navigation website that is convenient for netizens to search, and he gave little consideration to other aspects. This is actually related to Li Xingping's personality. He is an introverted person who is only addicted to Internet research. In today's words, he is a technical otaku, but he is not very good at business and sales.
But the opportunity came uninvited. One day in June 2000, the person in charge of a website that listened to songs sent a message to Li Xingping in his mailbox, hoping to discuss the affairs of advertising cooperation. Li Xingping was surprised that Hao123 website actually had advertisements delivered to his door. The two parties contacted each other, and it turned out that the other party hoped to put the keywords of their own website on the hao123 page, and was willing to pay 500 yuan per month for advertising fees. The two sides hit it off.
The advertisement came to the door actively, that is because hao123 has good traffic. After that, other websites started to negotiate cooperation with Li Xingping. Perhaps many people would think that the money sent to the door should not be given in vain, but Li Xingping did not do this. One day in October 2000, a website wanted to be listed on the homepage of hao123, and the other party was willing to pay 5,000 yuan a month for advertising. Faced with this "rich income", Li Xingping was a little suspicious. Why can an unknown small website pay so much advertising fees all of a sudden? So he agreed to consider it, and then went to the other party's website to browse. It is a video dating site that operates a color-coded video dating site. The so-called edge ball is sometimes accompanied by viral links. Li Xingping firmly rejects this unhealthy site. He clearly understands that it is impossible to ruin hao123's development prospects for the "petty profit" in front of him.
In this year, the Internet has also encountered a cold winter, and many small websites that are shoddy have closed down, but hao123 is very lucky and survived this test. This is not an accident, but because Li Xingping insists on the firm principle of inclusion: do not include websites with bad content or links to bad content, and websites whose names or content violate relevant national laws and regulations; do not include websites without useful content, including those that are not yet complete. Websites whose content is under construction; do not include websites that contain viruses, Trojans, pop-up plug-ins, or maliciously change other people's computer settings or have multiple pop-up advertisements; do not include websites linked to other people's websites, that is, websites that do not have their own separate domain name; Do not include websites that cannot be connected or browsed normally under normal circumstances... It is precisely because of these principles that hao123 is healthier and loved by users.
Subsequently, hao123 ushered in a glorious period of development. By 2014, hao123 ranked 26th in the world according to alexa statistics, firmly occupying the first position of navigation websites, and the number of page views exceeded many famous professional websites in China, even direct Force TOM and other portals. This year, hao123's monthly advertising revenue also reached more than 800,000.
Fourth, its simplicity makes it impossible for you to go beyond
And this is the result, no one knows that Li Xingping is in charge of hao123 alone, that is to say, Li Xingping is in charge of this website from beginning to end, the boss is him, and the employees are also him.
Li Xingping is a very low-key person, and people around him do not know that the famous hao123 was created by this humble Hakka guy. Li Xingping spends a few hours a day to take care of the website, and then like his friends, he helps with housework, or goes out with friends to play ball, drink tea, and it is so ordinary Income, friends don't even know that he is the webmaster of hao123.
Five, until Baidu comes to you
One day in July 2004, a person in charge of Baidu Shenzhen Branch went to Xingning and asked Li Xingping to discuss the acquisition. Previously, in preparation for the listing, Baidu had negotiated acquisitions with Li Xingping, but Li Xingping refused at that time. This time, the person in charge did not hold out much hope, he just came to touch Li Xingping's attitude.
然而见面的结果让百度深圳分公司的负责人很是兴奋，因为这个时候李兴平对hao123的“盛世发展”却有了一份迷惑。hao123的浏览量已经到了一个井喷的状态，别人都是狂欢不已，而李兴平却感到了不安和彷徨，每天他都花几个小时在检查、更新链接，但链接太多，不一定每一个链接都检查的那么仔细，因此他经常担心某些网站含有非法链接或者病毒，这将极大地危害网友的利益，也会损毁hao123的形象。
压力和工作量都让李兴平陷入紧张之中，其实他更明白，自己的不安来自于另一个念头：下一步，hao123该怎么走?
有人建议李兴平，将网站做得有声有色，比如增加游动广告、制作大广告位、制作那些弹窗广告……但李兴平最讨厌那些花里胡哨的东西，因为他深深理解作为一个初级网友的用户体验：因为不懂，所以简单，所以需要简便。
有一个用户说出了自己的心声，“我从上网开始，就是使用hao123作为上网界面，不管是家里的还是办公室的电脑，也不管我换了多少份工作，我已经用了十几年了。我喜欢它的原因，就是方便实用、内容多而全、界面简洁、广告少、没有病毒和不良链接。就这么简单的理由。”
百度以1190万及40000股股票收购了hao123，这让那些怀揣着宏大的商业计划书”以及数千万美元的回国创业的海龟们愤愤不平，凭什么这样一个既不懂技术，又不懂管理，不会讲洋文更没有强大资金背景支持的“土八路”赢得了这场战争?
其实，李兴平成功的原因很简单：hao123定位精确，就是被大公司所忽略的初级网民市场。网吧中那些初次上网的年轻人，千家万户刚购买了电脑的小学生，以及几乎不会用键盘只能操作鼠标的老年人，hao123精准地抓住了中国正在迅速扩大的这部分新生网民。到后期，hao123针对网民进行了一次用户行为调查，发现39.97%的使用者上网2～5年，31.15%的用户上网5年以上，这二者之和达到71%。这说明，hao123已经开始走出菜鸟级用户网络入门教育的需求，对老用户产生了很强的粘性。
Later, Li Xingping developed a prosperous website called "4399 Game". According to website statistics, 4399 ranks 33rd in Chinese websites. Let's use the voice of a user to reflect his success, "I have been a loyal user of hao123 for more than ten years. My 6-year-old child uses this interface to play 4399 games exclusively."
6. Inspiration from Li Xingping's success
Li Xingping is a role model for thousands of webmasters in China and a role model for countless grass-roots webmasters in China. He told thousands of webmasters that even if you are nothing, and you graduate from junior high school or high school, you can still achieve success with your personal efforts and achieve great results. success.
Reference source: http://batxue.com/html/jkrw/
