On January 11, "2017 Mini Program National Tour Salon - Beijing Station" ended successfully. Qingque Mobile (larkapp.com) officially released the Mini Program Service Matrix, and established the first Mini Program Service Alliance in China with many industry partners. Zhang Xiang, the co-founder of Times and general manager of Qingque Mobile, shared his views on topics such as the establishment of a service ecosystem with small programs.
WeChat's first big move in the new year, small program opportunities strike
Looking at the types of mini-programs launched on the 9th, travel, shopping, transportation, health care, pictures, tools, education and training, express inquiries, etc., these mini-programs have something in common: mainly life services, online and offline usage scenarios, the frequency of use is relatively low. The first wave of opportunities for small programs is more inclined to lightweight, low-frequency, non-rigid, and single-function fields such as tools, life services, e-commerce, and O2O.
From the subscription account, service account, and enterprise account to the current development process of the mini program, it is not difficult to see that Tencent has always wanted to provide more service capabilities, bringing enterprises, users, or online and offline services that can be easily reached, But it will not bring a good experience to the user with a heavy burden.
Zhang Xiang believes that the number, type, promotion and experience of mini programs have exceeded everyone's expectations for mini programs. If the first half of the mobile Internet is the world of apps, there is no doubt that mini programs will become the second half of the mobile Internet. Innovative products. It is precisely because of this that it is particularly critical for a large number of mobile Internet companies and entrepreneurship to seize the first wave of opportunities when the Mini Program is officially launched.
The Qingque platform was officially launched , and the mini-program service matrix was launched
As a leading mini-program development platform in China, Qingque will provide WeChat mini-program technical solutions for small and medium-sized entrepreneurs as soon as possible, helping enterprises, especially entrepreneurs, to quickly seize the opportunity of mini-programs.
According to Zhang Xiang, Qingque currently mainly includes five major sections: building block development platform, component mall, project crowdsourcing center, small program boutique recommendation and developer community. The one-stop matrix service launched by Qingque hopes to provide technical solutions for the majority of small and medium-sized entrepreneurs, and help enterprises, especially entrepreneurs, to quickly seize the first wave of small program market opportunities.
Building block development platform:
Qingque Mobile has accumulated technology for one year, and has undergone three major version updates, from making light applications without code to launching unique small program functional components and exclusive templates, using "what you see is what you get" building block editing, to minimize the reduction Small program development threshold, saving the cost of small program development and design.
Component Mall:
The official team of Qingque cooperates with excellent third-party service companies to provide mature components that are well packaged and highly compatible with WeChat mini-programs, and customize development components and service modules for mini-program developers, greatly shortening the development cycle of mini-programs. It is convenient for developers to develop with a higher degree of freedom.
Project crowdsourcing center:
Qingque Mobile has built a transaction and crowdsourcing center for small program project development demanders and technology providers. Project demanders can quickly issue orders, and developers can quickly receive orders to achieve project matching and docking.
Recommended small programs:
Qingque Mini Program Recommended is an open mini program distribution platform. At present, the platform aggregates various types of mini programs that have been launched, and performs corresponding classification according to the attributes of the mini programs themselves. While helping users to quickly find the desired applet, it also provides developers with user-facing distribution and display.
Mini Program Community:
Qingque Mobile has created a leading WeChat mini-program community in China, providing development documents, tutorial lectures, source code sharing and other services for mini-programs. Through various clubs, more than ten offline salon activities have been organized, attracting many small program developers and third parties, and initially forming community stickiness. At present, Qingque Forum has 2000+ technical talents, 769 related topic posts, 6824 total replies, and an average daily UV3000+.
According to Zhang Xiang's sharing, the building block development platform has realized visual development, no programming is required, and the WYSIWYG building block editing not only reduces the threshold for small program development to the greatest extent, but also greatly saves the cost of small program development and design for enterprises. The Component Mall customizes development components and service templates for developers. The project crowdsourcing center is like a professional small program freelance platform, providing project crowdsourcing services for demand enterprises and development technical service parties.
It is reported that dozens of companies have developed small programs with the help of the Qingque team, hoping to enter the 100 billion blue ocean market as soon as possible to seize the opportunity.
The first Mini Program Service Alliance was established to create a third-party service ecosystem
In this salon event, in order to provide a platform for the majority of small program entrepreneurs to help each other, Qingque Mobile joined many industry leaders such as Aladdin, Soon Soon, and Wild Dog to establish the industry's first small program service alliance. The establishment of the WeChat Mini Program Alliance aims to provide enterprises and developers with many services, including custom development of mini programs, technical support, and industry promotion. .
Relying on WeChat, a super-large portal, through the convenient way of mini-programs without downloading, we can handle a large number of daily needs and solve the problem of the last mile of the Internet. Because of this, Mini Programs have great market potential. The launch of the Qingque platform can help various industries and mini-program developers to quickly seize opportunities, create connections, and promote the development of mini-programs in China.