The new battlefield in the field of mobile APP - the battle for users

Previously, the Ministry of Industry and Information Technology released the "17-year trend in the field of information and communication" clearly stated that 4G users will exceed the 1 billion mark, and 5G will enter a new stage. For practitioners in the Internet industry, facing such a huge user base is both a blessing and a challenge.

Fortunately, an APP user can easily increase the number of users by tens or even millions. The challenge is the trend of high-quality products in the industry market and the ever-changing demand, which requires extremely fast update and iteration speed.

In addition to the surge in the number of 4G users, the average daily surfing time of each person is close to 4 hours, and the data that each mobile phone opens 20 apps per day shows that there are more and more deep mobile Internet users, and the Internet is becoming more and more inseparable from people's lives. . However, with the disappearance of the Matthew effect and the disappearance of the demographic dividend, how to further improve the user experience and attract and retain users in a highly competitive environment is naturally faced by many practitioners.

How to really treat users with taste?

Micro-design is becoming more and more important, and humanization is still the core

. Things are always in constant development and change, such as the butterfly effect. The change of a certain factor may bring about a chain reaction. The same is true for the development of APP. To gain a place in the market, the key is to cater to the appetite of users and adapt to development and changes.

Among them, we first need to be clear that product differentiation is the most intuitive factor. When APP is used by users, it will inevitably be compared with similar applications, and if there are too many similarities at this level, the loss caused by serious homogenization is terrible.

But on the other hand, mainstream interaction design may not have much difference at the core. In this era, what we should be fighting for is details and micro-interactions: the delivery of some tiny links can be extremely delicate, quietly providing users with this smooth and natural sense of use. , and eager to continue.

Where did the user go? Questions and answers to test operations

With the disappearance of the demographic dividend, the opportunity for new apps to break through is gradually slim, and the growth of existing apps is also gradually slowing down. Because users are more frequently impacted by new things, traditional price wars and viral marketing may have been difficult to make users move quickly. In order to arouse the curiosity of users, means are becoming more and more necessary, and of course, the acquisition of new users has also become more difficult.

If you ask me: where did the user go? I think that in 2017, the core capabilities of the product began to gradually shift to user big data mining and the corresponding refined operation. The real needs of users can be analyzed from the data in advance, so as to more calmly provide matching services, content. The user is still there, we just need to change our perspective to find it.


The quality of APP is the foundation of its life, and testing, especially

the quality of the key APP, is the foundation of its life, because it directly affects the user's experience
. For the current market, APP testing is directly related to quality. Among them, the test of function points is particularly important. For many teams, development takes up most of the time, and the depth, breadth, efficiency and effect of APP testing are not satisfactory. In the face of an increasingly fast-changing market, Inefficient iteration is difficult to make yourself a survivor of this red sea fight.

In this case, teams that value product quality generally choose to cooperate with professional third-party testing service organizations in order to overcome this difficult reconciliation problem. And from the current point of view, more and more developers have gradually begun to pay attention to product quality and APP testing, and began to choose such a cooperation strategy. In this case, the competition of product quality has also become the basis for surviving in the market.

There is no need to do much, just refinement.
In the era of high-quality applications, only ingenuity can stand alone; we must deeply understand the needs of users, and use the most primitive natural and smooth experience to impress them. look at you. Sometimes, intrinsic excellence is the key to truly making users comfortable.