Optimization Tips

1. Internal structure optimization

① TDK optimization: The TDK here is not only the home page, but also the TDK of the column page and the article page, which is why you

choose . T is title, the title of the website, very important! Important! If TDK scores 10 out of 10 points, T should account for about 7 points. The

title is the first thing that spiders come to see, that is, the first impression. The title must contain keywords. , that is, the function of the website, what

products , the sentences are fluent, and no keywords are piled up. D is description, the description of the website, which is a supplement to the title. K is

keywords, the TDK of the column page and article page can be found in the advanced settings of the specific column in the background.

    Some people may not know how to select keywords. Here are several selection methods for reference.



② The production of 301 redirection and 404 error reporting pages is a must, there is nothing to say.

③ Hierarchical directory: that is, how many levels are required to open a page. This is ignored by many websites. It is recommended to be within three levels to reduce the time

required .

④ Keyword layout and density: According to the click hot spots found by the heat map clicked by the user browsing the page, the keywords are then deployed to the

corresponding places. That is, the F layout, the keyword density in a page is kept within 2%-8%, this is only empirical data, not necessarily accurate.

⑤ Four words: TDK + tail or anchor text.

⑥ Website Navigation: Main Navigation, Secondary Navigation and Breadcrumb Navigation, include keywords, highlight key points, use plain text, and be

consistent with the corresponding TDK.


2. Content optimization

    is mainly based on the high quality of the articles, even if it is not pure original, at least it must be highly pseudo-original.

Articles on websites that have been blocked from search engines, or translated articles, as long as it is the first article you post, the spider will consider it to be

original .

3. Internal link optimization

To sum up, it is to increase the link density in the site, just like the spider web, the denser the better, the most common is

the mutual jump of the homepage, columns and article pages; LOGO links, article pages use TAG tags and Previous, next or related articles, increasing the number of links and

relevance .



4. External chain optimization

One principle is that the content is relevant and gradual. Many people add wildly in order to rapidly increase the external chain, but

this is the reason why the weight cannot be increased. The main method of external links is to increase friendship links, but it is necessary to examine the quality of the increased links, including the PR value, whether there are

nofollow and other labels. The number of links on a normal website is about 30. If you add more than 30 links. 50 friend links, it will not have much value

to your website, on the contrary, it may give him more weight. In addition to the friend chain, adding

relevant links to forums, news, blogs, SNS, and soft articles is also a way to increase the external chain of the website.



Finally, I want to say, try to wait until the website has a good layout and layout locally, and upload the content to the server after the content is filled, because new website spiders

will patronize more. If your website keeps modifying the content, layout, and even keywords, the spiders will think that You are an incomplete website,

so the frequency of visiting will be reduced, and the impression of spiders on you will not be good, which will naturally affect the ranking.