[Abstract] Recently, it is rumored that Raven Technology Co., Ltd., which was wholly-owned by Baidu in early 2017, has encountered a "black swan", and the department may face the risk of being abolished. After the rumor came out, when the media interviewed Lu Cheng, the person in charge of Raven, he responded with "untrue remarks".
Recently, it is rumored that Raven Technology Co., Ltd., which was wholly-owned by Baidu in early 2017, has encountered a "black swan", and the department may face the risk of being abolished. After the rumor came out, when the media interviewed Lu Cheng, the person in charge of Raven, he responded with "untrue remarks".
The so-called groundless truth must have a reason. Although Baidu has a great business, since the hemophilia postba incident, the company's growth and reputation have been significantly damaged. The "BAT" representing the Chinese Internet has also been replaced by "JAT" by netizens. Technically, the search engine that Baidu relies on for its survival has been stagnant in the new wave of mobile terminals, and has been thrown a few streets by today's headlines, and it is still struggling to regain lost ground.
As for smart home, which represents the people's livelihood, Baidu is also making slow progress. Faced with smart hardware companies such as smart locks, smart speakers, robots, and home security, Morgan, Future House, Nanjing IOT and other overall smart home solution providers, Alibaba Baba, Huawei, Tencent and other smart home industry ecological platform providers, as well as Apple, Google, Amazon, Microsoft and other foreign companies, although Baidu, with its technology, financial strength and brand influence, will not be reduced to second- and third-tier brands. Which link, compared to the leading company Baidu is in a passive situation.
After the Raven was merged into Baidu, it was an important support to make up for Baidu's smart home product line, but it failed to do so in terms of shipments. In addition, although Baidu's advertising promotion is very strong, it is weak in the promotion of its own smart home products. In addition, Baidu's smart home product line is still lacking, mainly using its AI technology to update several smart hardware, such as the smart speaker Raven H, the emotional companion robot Raven R, and the smart robot product Raven Q. Compared with similar products, its advantages And technological innovation has not reached the level that the "Baidu" brand should have.
Judging from the current rumors, although it is not certain whether Baidu really wants to abolish its smart home department, but due to internal and external difficulties, the development of the department cannot meet expectations, and internal restlessness is inevitable.