WeChat launched a small program in January 2017. For this "new species", the initial industry was more in wait-and-see and questioning. As WeChat continues to empower mini-programs, everyone's attitude towards mini-programs is changing, from incomprehensible to understandable to active participation. The first quarter of this year was a turning point for small programs, and the second quarter was a breaking point .
In the past year or so, the applet has gone through more than 100 iterations , such as the official account article can be added to the applet, the official account picture text can be jumped to the applet, the function of the nearby applet has been added, the official account and the applet entrance Get through and so on, and one applet can be associated with 500 official accounts. Lianyi predicts that small programs will usher in a big outbreak in the second quarter of this year, and may enter the Red Sea period in the third quarter.
UI
The world's martial arts is only fast and unbreakable, and act when others hesitate.
As you can see from the list of Mini Programs released before, one of the secrets to grabbing the air of Mini Programs is to leave.
For example, the fact that the Mobike mini-program has been ranked No. 1 has a lot to do with its start. The Mobike mini-program was launched simultaneously with the launch of the mini-program. It was the first batch of mini-programs to be launched, and it also enjoyed the first pot of gold in the mini-program.
What scenario is suitable for small programs
The industry has a process of understanding mini-programs. The current general view is that mini-programs are suitable for long-tail, low-frequency, and offline “run out and go” scenarios.
Lianyi believes that QR codes and mobile payment have become important tools for connecting users and merchants online and offline, and mini programs have become an important connection transfer point. On the one hand, WeChat mini-programs connect with the social media properties of WeChat, and on the other hand, connect with payment systems such as WeChat Pay and WeChat Cards and Vouchers, and finally connect all online and offline business formats.
For example, the scene of ordering or checkout in the catering industry is very suitable for small programs. There is a small program code on the table in the restaurant. When you arrive at the restaurant, take out WeChat and scan it, place an order, scan it after eating, proceed to checkout, and then leave. Online and offline linkage, go away after use, no need to download APP, it is very suitable.
To promote mini-programs, you need to socialize and content first-hand
Liaison Yi wants to say that doing a small program is not everything, and the most important thing is to promote it.
According to statistics, there are many entrances in WeChat, including WeChat groups, Moments, Souyisou, Kankan, official accounts, etc., there are more than 50.
To do a good job in the promotion of Mini Programs, Liaison Yi believes that it is necessary to grasp with both hands, social media with one hand, and content with one hand, and both hands must be hard. Because the applet is located in WeChat, the largest mobile social application, it is important to pay attention to social promotion.
In WeChat, there are countless WeChat official accounts, especially the recent move to associate 500 official accounts with one applet, which is to allow the official account and the applet to attract traffic to each other, and to take full advantage of the traffic dividends of the WeChat official account to achieve conversion. .
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