WeChat Mini Program Parameter QR Code [Basic Knowledge], from 6 frequently asked questions to understand the introductory knowledge of Mini Program parameter QR code.
Sesame applet code generates WeChat applet parameter code for free, and provides beautification templates, data statistics, and applet intelligent reply message system.
1. What is the applet parameter code?
WeChat applet parameter QR code: For a specific page of the applet, set the corresponding parameter value , and the user will enter the corresponding page after scanning.
2. What is the difference between parameter code and ordinary QR code?
Ordinary applet QR code is to open a WeChat applet directly after scanning.
The difference between the two is that the WeChat applet parameter QR code has added corresponding parameters, which can be set according to specific promotion channels and application scenarios. After scanning, users can directly enter the applet interface of the corresponding channel/scenario.
Here's an example from McDonald's:
Adding parameters (picture arrow guide) benefits:
- Reduce user operation behavior and reduce user loss; order directly without entering the home page to browse
- Statistics parameter page entry; see how many users enter from this page
- Product function interface optimization; add parameters to both pages, if page A has more hits than page B, should page A be displayed first?
- Track user behavior, analyze users, and restore users
3. Is there a limit to the number of WeChat applet parameter codes generated?
There was a limit on the number of small programs when they were just released. In May 2017, the WeChat public class was released: no limit on the number .
4. How to generate parameter QR code?
WeChat official API interface: get QR code Mini program
This method is suitable for applet developers.
5. If the interface and development are not available, how to generate the parameter QR code?
Third-party statistical tools available
Data statistics tools can help to obtain and generate QR codes of applet parameters, which is convenient for operation and promotion.
6. What can the applet parameter QR code help do?
- custom event
- Scenario Value Analysis
- User portrait
- Small program code analysis
- share analysis
- activity analysis
- retention analysis
以上就是小程序参数二维码基础知识篇的6问6答内容，如果不懂得或者还有其他小程序二维码的问题可以继续交流，后续会继续整理微信小程序二维码的相关技术文章。
也可阅读以往博客：了解参数二维吗美化、数据统计等原理知识。