Notes on Chapters 3, 4 and 5 of "Top of the Tide"

Chapters 2, 3, and 4

Under the leadership of its leader, Steve Jobs, Apple seized the demand and developed a personal computer with a graphical interface, making the computer accessible to the home and easy to use. In the technological revolution with the Internet and multimedia technology as the core, we have precisely seized the opportunity and embarked on the road of digitizing multimedia information. Apple, instead of being immersed in success, has stepped up the development of new products and constantly updated its technology. Another interesting point is that the rise and fall of Apple coincides with the rise and fall of its founder. Eternal longing and wise as foolishness are his advice to us.

Moore's Theorem: The level of integration in integrated circuits doubles every 18 months. what reason? The raw materials required for IT levelling manufacturing are very small and the cost is almost zero. Technology emerges, constantly pushing the limits. This enables IT companies to complete the development of next-generation products in a relatively short period of time. Use the inverse Moore's theorem to determine the company's revenue level. Andy-Beer theorem. Software developers take the full benefit of hardware improvements, forcing users to update their machines and upgrade hardware. Promote qualitative progress in the field of science and technology, and provide possibilities for new types of companies.

The key to Intel's success was to ride on the personal computer revolution and to collaborate with Microsoft. Unlike traditional companies in the 1950s and 1960s, as a typical Silicon Valley company, he developed according to market needs. Continuously improve processor performance and position the market for the general public, popularizing personal computers. He proved that processor companies can exist independently of computer companies. And the level of leadership is also the key to success.

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