The above is an architecture diagram of accurate advertising push.
An advertising alliance is an organization formed by multiple advertising providers. It provides data collected from multiple platforms for integration, data analysis, cleaning, calculation, statistics, etc., and provides an Delivery system platform.
When a user enters a portal website or app, different users see different advertisements. The system of the advertising alliance calculates the different needs of different users or user groups, and uses the statistical data in the advertisement recommendation engine system and data warehouse as well as users demand, show it to the users corresponding to the demand to watch and click.