Since the launch of Baijia’s official account and the launch of Bear’s Palm, Baidu Search has been subverting the original search ecology, constantly innovating and reforming, purifying the network environment, fostering high-quality original content, and returning search to its essence, so as to adapt to the rapid iteration of mobile In the Internet era, for Baidu search, this is a challenge and a rebirth. For SEO practitioners, this is also a once-in-a-lifetime opportunity.
Baidu official said: From 2018 to 2020, Baidu will distribute 80% of the search traffic to the high-quality Bear's paw account, and recently launched the bear's paw account original protection, new rights, what does this mean for website operators?
Batman IT believes: If you have been paying attention to Baidu search, then this is definitely a once-in-a-lifetime opportunity to obtain high-quality traffic at low cost. If you miss this wave of traffic dividends, the competition in the back may be extremely fierce.
So, Baidu Bear's Palm, what is worth thinking about this time?
1. Rights and interests conferred by original protection
①Quick inclusion: The content of the article is identified as original and will be quickly included within 1 hour.
If you have a high percentage of originals and have a high update frequency to access Bear's Paws account, you can basically achieve second-level inclusion. It is worth reminding that there will be a certain delay in the display of original tags on the mobile terminal.
②Original label: Search results, the display of the eye-catching blue [Original] label.
In fact, in the early years, Baidu has tried to display the original tag logo in the search results, but the application range is not wide. Based on the development of mobile search, the eye-catching original tag will definitely win for you in the future competition. More CTR.
③ Ranking privilege: original content, giving priority to ranking before reprinting and collecting content.
This is a crucial decision for search engines, and it is also the most challenging decision. At present, the ranking of mobile terminals is better than that of PC terminals.
④Notes: The original content you write must be brand new, try to submit it as quickly as possible within 1 hour, and must be more than 300 words, and the publishing time must be accurate to the second.
2. What is the biggest challenge facing Baidu Search?
Among the above three rights and interests, Batman IT believes that the biggest challenge facing Baidu is how to accurately prioritize original content:
① Full title recognition
At present, we can clearly see that for original content on the mobile terminal, Baidu will give it a ranking before the search results of major authoritative websites when it searches for the full title. Good identification, but on the PC side, the SERP ranking needs to be further improved.
②Specific keywords
If you search for specific keywords in the full title on the mobile terminal and the PC terminal, it is still difficult to accurately identify and sort them. The weight that this phrase should be given, the implication, requires Baidu search algorithm, in the whole site weight and content page Between quality and weight, make a complex measurement and judgment.
3. What should we do?
①Access the bear paw account to create original content
There is no doubt that content is king, and creating high-quality original content is the cornerstone of traffic acquisition in the future, but this does not mean that any original content will be displayed first and given traffic inclination. It needs to be based on search demand. .
②Avoid collection, plagiarism, and manuscript editing
Since Baidu officially stated that it has the privilege of giving priority to the ranking of original content, it seems that it can identify and combat collected, plagiarized and edited content. For individuals, this kind of behavior is meaningless, and being punished by Baidu is very important. It is difficult to restore, and the loss outweighs the gain, but Baidu supports reasonable reprints with links to the original text.
③ Pay attention to the mobile search index
As we all know, Bear's paw provides original content on the mobile terminal, optimal protection and support. When you are building a new website, it is necessary to focus on the popularity of keywords on the mobile terminal.
4. What if I miss it?
When high-quality original content is no longer scarce, the strategy of website search ranking may completely depend on the authority and brand influence of the site, which will face great challenges for latecomers, especially small and medium-sized enterprises and individual webmasters. The challenge, of course, the remaining 20% of the traffic distribution may be used for the construction of new stations in the future, and the cost of investment will be greatly increased.
Summary: If your future business involves Baidu search, then at this time point, it should be considered the best time to access Baidu Bear's Palm.
Original · Batman IT https://www.batmanit.com/p/347.html Please indicate!