basic content
1 ｜ How to apply for WeChat Official Account
Enter the official website mp.weixin.qq.com to apply for registration according to the prompts.
2 ｜ Difference between service account and subscription account
Only organizations or companies can apply for a service account, and anyone can apply for a subscription account.
The content of articles published by the service account can be hyperlinked (and external), while the subscription account cannot. The service account can only push messages 4 times a month , while the subscription can push messages every day. In addition, the service account can also open enterprise WeChat payment.
According to statistics, subscription accounts are easier to attract fans than service accounts (because they can be pushed more often). And each message of the service account will appear in the chat list like a chat message. The advantage is that it is not easy for fans to miss the information .
If it is for e-commerce, or to provide corporate services, you can use corporate authentication to open a subscription account in the early stage, and then upgrade to a service account after accumulating a certain number of fans.
3｜ Use music and video
If you want to add music to the article, it is very simple, you can upload it yourself, or provide it online in WeChat.
But the video will be a little more troublesome. Whether you upload it to the official account media library or use Tencent Video, you must prepare in advance, because the review of the video itself may take one or two days.
4 ｜ Top official account
The official account can be set to the top, click on the information page of the official account, and under the received article push, you can choose to open the designated official account. This makes it easy for you to quickly find the subscriptions you like.
5｜ Custom menu at the bottom of the official account
After entering our official account, you can see the bottom menu. The bottom menu of the service account can set the jump link, while the subscription account can only set the article link inside the official account.
6 ｜ Set up automatic reply
After opening the official account, remember to set the automatic reply after being followed. On the left side of the backstage of the official account - Function - Auto Reply .
In addition, there are keyword responses . For example, if you reply to "director" in the background of the Watermelon Design Institute, you will receive the director's WeChat QR code picture.
Keyword reply is also a very good function for attracting fans, because when entering keywords in the background, you must first pay attention to this official account.
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7｜ List of selected articles in the past
You may have seen that the bottom menu of many official accounts has article list pages such as "Past Featured".
This is set through the function of the backstage of the official account - page template . After you are done, copy the link in the middle at the bottom to the custom menu.
8 ｜ WeChat Store
Wechat launched a function (service account only) a while ago - Wechat store can be directly upgraded to Wechat applet.
The advantage is that you can have your own applet at low cost. The disadvantage is that the functions are not complete and it is not very friendly to use.
9 ｜ Article reprint authorization
The official account of the original content must write a "Reprint Instructions", which clearly states the reprint specification requirements. This is very beneficial for legal rights protection or complaints in public accounts.
Everyone, remember not to hit the edge by chance. Others must have written a copyright notice because they care about this. You can't ignore it. If this article is reported and deleted, it will be a shame.
Operation related
10 ｜ Regular group sending
If you don't want to publish the article immediately after writing, just click the Save and Group button, and then select "Scheduled Send". However, in the WeChat public account, the timer can only be set one day in advance .
For example, because we are a service account, we don’t want to affect subscribers every time we push. The sending time of some service accounts is inexplicable, and they are also pushed together, so they are particularly easy to be removed.
So we all set it at 9:00 every Monday morning , the first day of work, when we are full of fighting spirit and blood, and everyone will be relatively used to the push at this time (I guess, smile).
Of course, if you are a late-night cafeteria or emotional story, it may be more appropriate to push at night, especially if it is aimed at young people in Beijing, Shanghai and Guangzhou who are prone to insomnia. Because late night is the best time to have a bowl of chicken soup.
11 ｜ CRM and Marketing Tools
Host Weixinhost.com is a WeChat official account application store, which can conduct WeChat marketing and fan management. There are many applications, for example, directional red envelopes for fans, invitation code to increase fans, sign-in lottery, voice of friends circle, Turing robot (if you have ever found that the background of an official account uses a robot to chat with you, that is it), etc.
12 ｜ Mobile phone to view the background of the official account
In order to keep a close eye on fans' messages, but I can't stay in front of the computer all the time, how can I break it?
Then download a "Tiny Treasure". You can also log in to the background of multiple WeChat public accounts at the same time. This makes replying to messages much easier.
Search the official account assistant in the App Store , and many similar tools can appear. Weiweibao and New Media Manager are among the better ones.
13 ｜ Form Information Collection Tool
Jin Data jinshuju.net is similar to Maike, but Jin Data's design style is more refreshing, and the theme templates launched are also richer.
They are useful tools if your company needs to collect data or surveys from customers. For example, if you pull to the bottom of the article, our membership application form is made of gold data.
14 ｜ WeChat platform article search
If you want to read the articles in the whole WeChat platform, in addition to searching directly with the default search tool of WeChat, you can also use Sogou WeChat to search for weixin.sogou.com , please operate on the computer side.
15 ｜ Article search within the issue
Some official accounts have a lot of articles and categories. You can use the article search function newrank.cn on the new list , find the "Search within the account" on the first screen of the official website, and then go in and bind your WeChat official account to set it up. .
In this way, you can search for any keyword and you can find related articles.
16 ｜ Other Platforms for Article Publishing
In the operation of new media, although we expect subscribers to gather in the WeChat official account, we may have to do a lot of work to guide traffic in the early stage. For example, many of the people who follow us are from Jianshu, Zhihu, and Nuggets.
For corporate brands, it is also beneficial to SEO (search engine optimization). After all, articles posted on the official account are a closed circle. If you want Baidu or Google to be able to search, you still have to cast a wide net.
Here's a list of the platforms we'll be releasing on.
Official website blog, Jianshu, Nuggets, Zhihu, UI China, Zhanku, Mono, Sohu, Yidian News, Toutiao, Baidu Baijia, Penguin Media Platform, Weibo, etc.
There are two others that we haven't registered yet, but they are also very good. One is Shuying.com, which has very good content and is suitable for new media operators and advertisers. It is also a recruitment platform; the other is Meihua.com. Marketer's dashboard.
Typography related
17 ｜ Form your own style
When we look at the official account, we not only look at the text content, but also expect to read with visual enjoyment.
Master two more basic secrets. The first is coherence. The typesetting of the whole article should be coherent, not 13px for a while, 16px for a while, or a line height of 1.5 for a while, and 2 for a while.
The second is to do subtraction. There are many typesetting tools now, but some editors may easily add a lot of styles in one go, which is not good, so "Ning Jian is not messy".
Then it is also very necessary to design a head or tail image that is exclusive to the official account. For example, we usually put the GIF of the official account at the top, and the information about the official account and copyright ©️ statement at the end.
18 ｜ Article Typesetting Tools
Many people may have used Xiumi , here is another tool to recommend new media steward xmt.cn.
In addition to what has just been introduced, New Media Manager can be used as a background management app on a mobile phone, and it is also a plug-in. It is more convenient than Xiumi in that it appears directly on the official account page after installation.
There is also a companion for similar functions , but because I am used to the new media housekeeper, I did not install this. You can try them all.
After the style center in the article is activated, the left side will directly become the style function. But I rarely click on this, because the commonly used functions are very simple, generally only use it to add rounded corners or reduce the width of the picture.
Others are often right-clicking and inspecting web elements, adjusting CSS in the code and saving.
19 ｜ Review elements to modify styles
If you see that a certain style looks better, try right-clicking the page and selecting Inspect Element.
In articles that need to be read in large paragraphs, I will use the default font. But sometimes serif fonts are used, as in the example below.
You can copy this font directly on the web page, paste it into your official account article editor, and then write down, the whole text is in this font.
If you only want to use this font for a certain paragraph, open the inspect element and see its font-family: Optima-Regular... to know that the font is Optima-Regular. You can select this element and add it to the font-family.
Note: In addition, you can also modify line-height, letter-spacing, box-shadow, font-size, border-radius, etc.
20 ｜ Swipe left and right, swipe up and down
Occasionally, we will use the effect of swiping left and right, such as the picture below, swipe right to see more.
This is the 135 editor 135editor.com used , find the "graphics" Tab, and then pull down to find it.
21 ｜ Modify the QR code style
If you dislike the default official account QR code, you can use the forage tool to beautify cli.im.
There is a function to generate a WeChat official account, just enter the official account ID. You can also customize the color of the QR code, rounded corners, etc.
22 ｜ Image, poster design material
Photographic pictures can be found on Pexel pexels.com or Unsplash unsplash.com abroad , all of which are free of copyright.
Designs are available with our resource library Uirush at uirush.net . Click to open in all categories, there is a flat category material.
23 ｜ Video to GIF
You may sometimes wish to insert a GIF of a portion of a video into an article.
Friends who use Mac can download a GIF Maker Movavi in the App Store. It can directly record video into GIF format. If the size is too large, use PS to compress it.
For those who use Windows, use AnimateGif, KMPlayer, or QQ Video.
24 ｜ Video shooting and editing
If you want to shoot and record video, or Vlog or something, you can use Vue or cat cake . You can search and download in the mobile App Store. There are good filters and preset animation effects. It is best to match a mobile phone shooting stick, anti-shake.
Later, we will publish a tutorial on how to use Vue to shoot videos quickly, easily and cheaply.
Author: Watermelon Design Institute
Link : https://juejin.im/post/5ad84479f265da50602c5e0e
Source: Nuggets The
copyright belongs to the author. For commercial reprints, please contact the author for authorization, and for non-commercial reprints, please indicate the source.