On the afternoon of March 28, the First Science and Technology Accessibility Development Conference, hosted by the Information Accessibility Products Alliance (CAPA) and undertaken by the Information Accessibility Research Association, was held in Beijing.
The Ministry of Industry and Information Technology, China Disabled Persons' Federation, China Association for the Blind, China Association for the Deaf, China Internet Society, China Academy of Information and Communications Technology and other relevant units, as well as representatives from Tencent, Alibaba, Xiaomi, Ant Financial, Suishou Technology and other companies attended the event. General Assembly. Li Zhijun, vice chairman of the China Disabled Persons' Federation and honorary chairman of the China Association of the Blind, and Huang Chengchen, vice chairman of the Internet Society of China and chairman of the Information Accessibility Working Committee of the Internet Society of China, delivered speeches for the conference.
The conference released a number of industry firsts and announced that Alibaba was elected as the rotating chairman of the 2018 Information Accessible Products Alliance.
A Dialogue: Looking at the Value and Development Trend of Technological Accessibility from Multiple Perspectives
In the peak dialogue session of this technology barrier-free conference, Mr. Wu Wei, former vice president of iResearch Consulting Group and partner of Viva Capital, served as the special host. The sharing guests included Xu Huabin, deputy general manager of Tencent's social platform department, and the co-founder of Suishou Technology. Jiao Yigang, vice president, Li Weixing, vice president of Xiaomi MIUI, Frances West (Wang Fuming), former president of IBM Global Information Accessibility Center, and Zhang Kun, chief expert of the Information Accessibility Research Association.
In addition to "public welfare" and "feelings", the six guests of Jianfeng Dialogue also discussed the value of information accessibility from the market and business perspectives, shared internal corporate stories and personal stories, and provided a brand new "information accessibility". viewing angle.
Xu Huabin believes that information accessibility can be upgraded to "technological accessibility", and technology can be used to minimize the difficulty of hindering users in obtaining information. As a domestic pioneer, many of Tencent's internal products have incorporated information accessibility into the process.
Li Weixing believes that information accessibility is an upgrade of user experience, so that users with disabilities can use the operating system smoothly. With the continuous development of technology, Xiaomi will also strive to do better and provide more convenient products and services for people with disabilities.
Jiao Yigang believes that information accessibility is the bottom line of inclusive finance, which must be done and ensured that it can continue to be done. In the process of contacting some disabled friends, he understood that information accessibility is actually building "hope" and "possibility".
Frances believes that information accessibility is an opportunity for innovation from a development perspective. Especially now that China's Internet and mobile technology are progressing very fast, this must become a focus of business strategy and the focus of enterprise competition.
Zhang Kun believes that information accessibility concerns everyone and is a manifestation of social fairness. Of course, the main target is still people with disabilities, but from the needs and ideas of people with disabilities or some special interfaces, we can find a lot of creativity or innovation from the barrier-free method. A commercial company that pays attention to information accessibility must be an excellent enterprise with excellent humanistic culture.
Three releases: comprehensively promote the popularization of the concept of accessibility and the application of technology
The first professional book on information accessibility in China was officially released
The conference officially released the first domestic information accessibility professional book "Information Accessibility: Another Perspective to Improve User Experience". The author Zhang Kun is the chief expert of the Information Accessibility Research Association.
This new book fills the gap of professional books in the field of information accessibility in China. It discusses the various aspects of information accessibility from the aspects of industry development, standards and regulations, product technology cases, etc. Everyone has equal access to information through the Internet.
The book invites Kai-Fu Lee, Chairman of Innovation Workshop, Tang Daosheng, Senior Executive Vice President of Tencent, Wu Zeming, Partner of Alibaba, and Liang Zhixiang, Vice President of Baidu, to make a preface recommendation.
The book provides accessible design ideas for Internet product managers, developers, front-end designers and other related people to understand information accessibility design specifications, standards and scene characteristics. Not only that, the book also lists many classic cases of information accessibility improving product usability and versatility, and also includes information accessibility practice cases from Tencent, Baidu, Ant Financial, IBM China and other companies.
The first domestic information barrier-free concept promotional film was officially released
If you can't see, can't hear...can you imagine a world without the internet? The first domestic professional information accessibility concept propaganda film "Refuse to Lose Contact" shows the various obstacles encountered by various large groups including the visually impaired, hearing impaired, and the elderly in using the Internet, and points out that information accessibility is the solution to the problem. efficient way of the problem.
This promotional film brings us a new perspective of thinking, everyone is a disabled person in a specific scenario. Information accessibility is not only a matter of social equity, but also promotes technological and product innovation, bringing convenience to everyone.
The film is directed by the China Association of the Blind, the China Association of the Deaf, the Internet Society of China, and the China Academy of Information and Communications Technology, and is planned and produced by the Information Accessibility Research Association.
The film invited Tang Daosheng, senior executive vice president of Tencent, Sun Lijun, partner of Alibaba, Zhu Xiaomu, vice president of user experience of Hammer Technology, and Zhang Kun, chief expert of the Information Accessibility Research Association. From different perspectives, they shared their insights and views on information accessibility.
Tencent's three barrier-free AI technologies are open to the public
With the deepening of artificial intelligence in various application levels, people with disabilities have also become the beneficiaries of technological innovation. As an industry leader, Tencent also announced at this conference that it will promote the opening of a number of accessible AI technologies to the outside world. Intelligent technology opens up interfaces to the outside world to help technological innovation in Internet-related industries. The project is strongly supported by the China Disabled Persons' Federation.
At present, the project has launched three major AI technologies that can be used in barrier-free scenarios, including:
Picture-to-speech: Identify the content in the picture through a multi-layer deep neural network, and logically organize the content in the picture into a language to display to the caller, which can help users with disabilities to read pictures.
Speech synthesis: Through machine learning and training, a piece of text can be recited with a specific character and support emotion regulation. It is convenient for users to experience the text-to-speech scene service more barrier-free.
OCR recognition: AI technology is used to recognize the text in the picture, which is convenient for users to obtain information in the field of text detection such as manuals and signs in various scenes of life, and supports the text search function of massive pictures.
Xu Huabin, deputy general manager of Tencent's social platform department, said that Qzone will explore more AI application scenarios in the future to deeply integrate AI technology with information barrier-free, and will promote and popularize the open technologies of these platforms to allow more users Enjoy convenience through technology.
Four Cases: Current Situation and Characteristics of Accessibility of Domestic Internet Products
Liu Biao, the technical director of the Information Accessibility Research Association, is also a visually impaired person. He introduced in the case sharing session that in the past few years, the information accessibility of China's Internet products has shown a synergy of all parties, products from less to more, technology Four trends from easy to difficult and service from simple to complex.
Liu Biao pointed out that the biggest problem at present is that the design of many products did not consider the accessibility of information at the beginning, and it was often when the user received a lot of feedback from users that it was difficult to obtain information before they began to consider accessibility. Obstacles are incorporated into the product development process. Once the major revision or personnel structure adjustment, the accessibility of the product is likely to reverse. In addition, good intentions do bad things from time to time. Liu Biao said that to be barrier-free, to understand standards, understand users, design rationally, and implement them correctly, there should be no less than one, and there must be methods for good intentions.
Li Yue, a project management expert from Tencent's SNG Instant Product Department, reviewed the process of mobile QQ's promotion of accessibility across eight internal business departments. She mentioned the early example of the team's "good intentions to do bad things": the mobile QQ team encountered resistance from disabled users when it first made information accessibility in 2015, and later sought professional assistance from external agencies and cooperated with the Information Accessibility Research Association. After a series of improvement measures such as establishing a communication group to listen to the feedback of disabled users and standardizing internal processes, the information accessibility of the product has been supported by disabled users.
Alibaba Dingding iOS and Mac team leader Shi Jiarui (Dingtian) shared the case of Dingding building the first information barrier-free mobile office platform in China. In fact, Dingding considered accessibility in the third version of the product. The accessibility of DingTalk reflects the feature that the earlier the accessibility of information is made, the lower the cost will be in the later stage. At present, more adaptation work is being promoted inside DingTalk.
Ant Financial's wireless development expert Wang Fengsheng (Xiao Chen) shared the road to improving Alipay's barrier-free experience. Since 2013, Alipay has been investing in accessibility optimization. After more than four years of development and changes, it has gradually formed a stable accessibility guarantee system covering the entire product process. Xiao Chen introduced that Alipay will promote product design and user experience improvement driven by technology.