Since the launch of WeChat Mini Programs in 2017, 580,000 WeChat Mini Programs have been launched, and many entrepreneurs have obtained new development opportunities through Mini Programs. For example, the mini program "Jump Yijump" is worth 5 million yuan. The "Order Cake" applet was viewed more than 100,000 times on the day it was launched, generating more than 500 orders. Mobike has seen a 100% increase in weekly usage since it was connected to the Mini Program. Therefore, it is an indisputable fact that small programs can bring dividends to Internet entrepreneurs. But everything has two sides, and many small programs were suddenly banned by Tencent after investing a lot of money. For example, the messed up "King of Mind" was suddenly banned, and the "Anonymous Chat" applet only survived for 5 hours but reached 17 million PVs, becoming a well-deserved popular applet, but it was banned because of "suspected of inducing sharing". This has led to entrepreneurs spending a lot of money to build a platform. Tencent said that it would be closed. As a result, the entrepreneurs lost funds and lost a large number of fans. It can be said that they lost their wives and lost their soldiers. First of all, the reason why most people choose to make small programs is to consider the low cost of small program development and operation, so here is an analysis of the cost of small program development and APP development.
Huarui Chuangda professional APP and applet development and promotion
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Let’s talk about WeChat applet first. All Internet development projects must have the server, domain name, domain name filing and other costs, the cost here is not much, basically a few thousand yuan. The biggest cost is the labor cost. The simplest combination is a product manager, a graphic designer, a front-end programmer, and a back-end programmer. That is, at least 4 people are required. If the entrepreneur is in a large first-tier city, the monthly salary of 4 people is 40,000 yuan, and the annual cost is 480,000 yuan. This is platform development and operating expenses. Of course, it needs to be promoted when it is developed, which involves promotion costs. Suppose the promotion cost is 1 million. After gaining high fans, it is difficult to realize the realization of cash. Suddenly the WeChat applet is blocked. At this time, the mood of the entrepreneur can be imagined. Know. The most important thing is that the biggest competitiveness of the Internet is product power. If you develop a small program that becomes popular, others can immediately develop a small program with the same function, then your fruits of victory will be stolen.
Huarui Chuangda professional APP and applet development and promotion
Let's talk about APP. Compared with the development cost of small programs, the cost of APP development may be slightly more than the labor cost, because IOS engineers, Android engineers, graphic designers, UI designers, etc. are required. Although the labor cost is slightly higher, the functions of APP are unmatched by small programs. Mini programs are restricted by WeChat, many functions are not open, and many marketing plug-ins are not used. For shopping mall applications, there are also payment restrictions. WeChat applet payment can only be made through WeChat payment, while APP can have WeChat payment and Alipay payment at the same time, and the user group will be wider. Although the initial investment is larger than the WeChat applet, the later income is definitely higher than that of the WeChat applet, and it can continue to develop.
So whether entrepreneurs develop WeChat mini-programs or APPs, I will compare the two.
WeChat applet and APP comparison
WeChat Mini Programs and APPs are complementary, not substitutes. Therefore, the majority of entrepreneurs can conduct two platforms at the same time. Huarui Chuangda has specialized in the development and operation of WeChat mini-programs and APPs, as well as platform promotion and operation for several years, hoping to be helpful to the vast number of start-ups.