Chapter 2 Deep understanding of the product
The 7th thing 5 elements of the product
The 8th thing 3 steps to create the unique temperament of
the product The 9th
thing
"The product is the child of the product manager", as long as anyone who has made a product has a deep understanding of this sentence. The product and the product manager are closely linked, like a mother-in-law sword. As a product manager, I always hope that my child can shine on the lintel, become the focus of everyone's attention, emit a dazzling light, and become the brightest point.
The 7th thing 5 elements
of a product 1. As a product person, if you don't know much about what the product is, it will be very dangerous to go on like this. For newcomers, it is necessary to establish a correct product view. Even a product manager with certain experience must have a deep understanding of the product so that he can analyze and appreciate the product. This is a basic skill. Through this basic skill, one can generally see the skill of a product person.
2. The products that are seen and used in daily life actually only account for a very small part. It seems that behind every successful writer there are 100 writers whose works cannot be sold. There are another 100 authors who can't find their publishing house, and behind each author who can't find a publishing house are hundreds of writing enthusiasts who are just sleeping in their drawers with their new manuscripts. The probability of product success is very low, and it is easier for people to see success but not failure, so most people habitually overestimate the hope and probability of success.
3. A product is anything that can be offered to the market, used or consumed by users, that satisfies a desire or need. A product is a complex collection of benefits that meet the needs of the user. To deeply understand the product, we must understand the five elements of the product - connotation, form, extension, idea and terminal. The connotation of a product refers to the basic utility or benefit provided to users and meets the essential needs of users; the form of a product refers to the method adopted to realize the connotation of a product, including functions, content, design, etc.; the extension of a product refers to the use or purchase of a product by users The concept of the product refers to the belief and purpose of the product, and it is the value that the user expects to obtain when using or purchasing the product; the terminal of the product refers to where the user can use or consume the product.
4. A deep understanding of the five elements of a product helps to analyze the product and see the essence through the phenomenon, which is also a basic requirement for product managers. That is to say, when we develop products, we must consider these 5 elements clearly, but it is not enough to just understand these 5 elements, because this is only a basic understanding of the product. When you have a deeper understanding of the product, you will find that the product is like a person, and the product has vitality and soul. The product is not a cold thing, but an organism with temperature and emotion.
Deeply understand the 5 elements of the product: connotation, form, extension, idea and terminal. This is the basic skill of our research and analysis products. The most important thing is that products are like people, and products have vitality and soul. The product is not a cold thing, but an organism with temperature and emotion. In the process of product development, giving the product temperature, emotion and soul is the root cause of the magic of the product.