papers
- Computational Advertising Papers, Learning Materials, Industry Sharing - Zhe Wang
- Paper Collection of Real-Time Bidding - Weinan Zhang
- Computational advertising dry goods finishing - Sharon
Online courses
- Introduction to Computational Advertising - Stanford
- Computational Advertising - Peng Liu
- Computational Advertising 2.0 - Liu Peng
- Introduction to Computational Advertising - Baidu
- Principles of Search Engine Advertising in Computational Advertising-Baidu
- Content Matched Advertising & Display Advertising Principles, Technology and Practice of Computational Advertising - Baidu
- Computational Advertising - 2014 - Baidu
books
- Computational Advertising - Liu Peng
- Internet Advertising Algorithm and System Practice - Wang Yongrui
series
- Introduction to Internet Advertising and Computational Advertising - MYTTNN
- Internet Home-Advertising Technical Data Download-Ouyang Chen
- Systematic Review of Internet Advertising - falao_beiliu
- CTR Prediction Review - Zhang Honglin
- TechInAds – Ad tech research
case
- Meituan-DSP Advertising Strategy Practice
- Meituan - In-depth FFM principle and practice
- Ali-Alimama first publicized the self-developed CTR estimation core algorithm MLR for the first time
- Ali-Internet DSP Advertising System Architecture and Key Technology Analysis
- Sina Weibo- Decryption of Weibo Advertising Structure
- Xiaomi - Xiaomi Brand Advertising Engine and Algorithm Practice