01
Public account push
Students who operate official accounts should know that the official account updated a small function last year to support the insertion of a specified video number in the content of the official account article.
As long as your official account has fans, you can choose a position to insert the video number at the beginning, middle and end of each article, and it will continue to bring you exposure.
Similarly, the official account also supports video account recommendations from different subjects, which means you can find some official account bloggers for free or paid recommendations.
02
Video number mutual praise group
You can go to the official account, QQ and other channels to search for the video account mutual praise group, and the group can send their own video account works at will.
If you join a mutual praise group of 10 or 20 video numbers, you can ensure that there is some basic playback volume every time you push.
Of course, you can definitely find out more than a dozen people who are doing video accounts in your circle of friends and WeChat groups. You can also send a circle of friends to solicit.
As long as there is a number twenty or thirty person, it is completely enough.
03
Video number paid sharing
As long as your personal WeChat friends are greater than 100 people, every time you forward a video number to your Moments, someone will definitely click in to watch it.
If your WeChat friends have two to three thousand or more, then the amount of playback per push is considerable.
For example, Mr. Gong Wenxiang recently used more than 200,000 personal WeChat friends to help others push video accounts for a fee.
Although we don't have tens of thousands of private domain friends, can we just find 20 or 30 people to help us forward the circle of friends?
This is a kind of paid forwarding to the circle of friends. This kind of charge can be more or less, and it has a lot to do with the area and the forwarding object.
In addition to forwarding the circle of friends, you can also invite others to forward to the WeChat group. After all, the WeChat group is closed, and the video account sharing style is obvious.
We will give different forwarding rewards according to the number and type of WeChat groups before. Some chat groups give less for small value, and some industry groups give more.
For some people, some groups in their hands have little meaning, but for us, they have the effect of exposure.
04
Video number paid likes
What is the most important exposure logic of the video number?
Yes Like=Repost=Exposure=Play.
Therefore, we will establish a paid likes group, like the screenshot, you can receive the red envelope.
There are three main benefits of video number likes:
First, as long as you like it, your friends will receive a reminder and produce a recommendation for a second-degree relationship.
Second, because you like it, you will subconsciously produce a trust relationship transmission.
Thirdly, compared with forwarding Moments and WeChat groups, users’ points of approval are the smallest, and the number of participants is relatively large.
Of course, for us, the cost of likes is also less, which is only a few cents or a few cents.
05
Content guided viewing
Every video number does not need to be very popular, as long as you focus on creating a few popular videos, you can get official popular and city recommendations, and the follow-up long-tail traffic is also considerable.
Therefore, you can choose a few important videos as the main item.
Then every time you share other content, you deliberately guide users to watch a piece of content you used to.
How to achieve it? It's actually very simple. You can put two pieces of content on the top of the video number at most at a time.
Then you can make recommendations in turn, allowing users to watch your first and second content.
As long as there is such a guide in each of your video numbers, it will definitely increase the playback volume of some of your videos.
And now the video account has the live broadcast function, you can also guide during the live broadcast.
06
Official paid delivery
Everyone knows that when you publish your work on Kuaishou and Douyin, you can also promote it for a fee.
In fact, the video account has recently quietly opened such a feature application, which supports personal and corporate accounts to open the video account paid promotion function.
As long as the paid promotion is activated, not only can the broadcast volume of the video account be increased, but also the interaction of the popular style, the increase of followers, and the transaction are actually very helpful.
Then the village head will write a separate article to share about the paid promotion function of the video account.
07
Appropriate hashtags
Every time you publish a video account, you can insert 5 content tags. Don't underestimate this feature. It is actually helpful for the traffic growth of your video account's long tail.
08
Valuable content
But no matter what method we share to increase the number of video plays, we will eventually return to the essence of the content.
E-commerce users pay for goods, while video account users pay for content.
Therefore, the quality of the content determines whether you can get second or third exposure and forwarding after you promote it.
You can share some industry hot news, you can also share the industry's dry goods, you can also interview industry experts.
In short, you must be in-depth and vertical, focus on the areas you are good at, and be truly valuable to others.
Otherwise, even if there is broadcast volume, it will have an impact on the subsequent drainage and transaction.
After sharing the actual operation method, the village head of the content operation of the video account needs to emphasize two more points. As long as you have a deep understanding of these, it will help your video account to become existing.
09
Don’t care too much about the volume
We often see that some funny accounts and high-end viewing accounts have a high amount of content playback and likes, but their monetization ability may not be really good.
There are some accounts that watch luxury cars and mansions. Very few can really afford their services. They have a large number of fans and reads, which may be convenient for them to receive advertisements.
And you made a local high-end viewing account, maybe you only play 300 or 400 pieces of content, but these people may be affordable high-end accurate users.
For you, you have to consider how to improve the quality of video content, how to gain their trust, and how to guide them to add you WeChat.
10
Ensure the quality of promotion
Whether you are looking for part-time group promotion or official account promotion, the first thing to consider is whether these channels match your content?
If you make a funny account, a video account, or a special account, in fact, the requirements for the promotion target are much looser.
But if you focus on making clothes, jade, cars, etc., then don't let everyone participate in the promotion, otherwise the money will be wasted.
Find some high-quality groups and users to help you promote, even if the cost is a little bit higher, it is valuable.