The development of the park is inseparable from capital, so investment promotion has become the core goal of the park's development. The effect of investment promotion plays a vital role in optimizing industrial structure, promoting economic development, and increasing fiscal revenue. However, traditional preferential policies such as land prices and taxation can no longer become the competitiveness of the park’s investment promotion. With the development of the times, some park-derived investment promotion, crowd-creation incubation, joint investment promotion, park Internet + investment promotion and other models have become new leaders. The main means of attracting investment in the park.
At this stage, under the constantly updated economic environment and competition requirements, the park has exposed many problems in attracting investment, such as serious industrial homogeneity, imperfect industrial chain, lack of core competitiveness to attract enterprises, and secondly, the park’s investment attraction efficiency is low. , Spending a lot of manpower, material and financial resources, but also unable to obtain optimistic investment returns.
As an industrial park, the primary task is to gather industries, understand the needs of business owners, and conduct precise investment promotion. Below we have sorted out the four major investment promotion channels:
1. The introduction of the Internet model
"Park Internet+" into the park has become the consensus of the park developers, combining the planning content of park property management, value-added services and technological innovation services to establish a unified organization and information management coordination structure and operation management platform. Specifically, it includes: enterprise-oriented service management, constructing a smooth service connection process and a reasonable benefit protection mechanism, realizing effective connection between park enterprises with service needs and corresponding service organizations; facing the internal experience management of the park, and using Internet tools to improve park operations The efficiency of management provides more efficient and convenient park management and services for the enterprises entering the park; it can be seen that the Internet model is very important for the park to realize the interconnection between the park and the enterprise and build a networked industrial ecosystem.
2. The crowd-creation incubation model The
crowd-creation incubation model is a way to improve the closed-loop ecology of the park. At present, many government park platforms are operating in this way. They only rely on external investment promotion, and the space is gradually narrowing. And many companies that have emerged from the crowd-creation incubation space will again A large number of them are lost to the outside world, and the use of "crowd innovation incubation + park investment" has become an ecological docking model-many early start-up teams have grown up in the crowd innovation space and incubators, and settled in the park as a matter of course. So as to solve the problem of the virtuous circle of ecological forest in the park. And this model can be combined with the previous fund investment model and investment business model, and the effect is better and more lasting.
3. Investment business model The
investment business model uses capital means to promote the landing of industries into the park. Unlike traditional capital means, investment and business emphasizes strategic synergy and promotes the formation of parks through industrial landing. There is no shortage of innovative "industry, finance, and park" combined models with bold ideas, which are a rigorous logical chain of "capital investment + asset appreciation + capital operation".
The first step is to acquire relevant potential companies to form an industrial chain that runs through the upstream and downstream, which can provide market orders to each other and form a close value chain; the second step is to negotiate with local governments, develop industrial parks, and invest these companies Go in and use it as the core to attract more companies to come in and form a fusion effect.
4. The
Investment Promotion Law of Fund Investment in the Government Guidance Fund Model is that the local government uses various financing channels to set up a special fund after raising funds. The main function of this fund is to attract companies with a certain degree of influence, especially the leading companies that have an enabling role in the Internet information industry. Through capital injection, the corporate headquarters or core business departments can stay in the local area and drive investment in the region. A new type of investment promotion method for attracting capital.
This method of investment promotion establishes close ties between local governments and influential leading enterprises through investment, which can provide leading enterprises with a foothold in the region and attract relevant supporting industry chain enterprises to invest and develop and provide stable relationships. Quickly form the focusing effect of related industries and enhance the economic development strength of the region.
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