1. How to choose the core keywords of the website?
The so-called core keywords of the website-first of all, you need to understand the positioning of the website, what industry, what sub-categories, what kind of display you want to use the website, and what kind of profitability effect you want to obtain.
Once the theme of the site is determined, you can select from industry hot words and search hot words to locate the core keywords of the site.
2. How to judge the competitiveness of keywords?
The competitiveness of keywords can be analyzed from the part of speech of keywords (roughly divided into normal words, protected words and gray words), keyword length, search index, ranking (homepage, column page, internal
The number of content pages, the weight of domain names, and the time to display the content. If it is mostly old snapshots and longer old articles, new articles have a chance to be ranked.
3. How are keywords laid out on the website?
To improve the layout of keywords, most people think of putting the high index on the homepage, and putting the low index on the column and content page as the long tail. This is correct, but it is too general or inaccurate. Keywords
In addition to the degree of difficulty, it is more about attribute classification, what type of words, (for example, the company site has brand words, industry words, product words, and other additional attributes are region, demand, Q&A, information, etc.)
Highlight the brand in the industry words, display the product in the brand, describe the demand and answer questions in the product, etc. The specific layout is divided into page content and TDK. Most websites put the brand in TDK.
Add the product word "owned" on the product page, and on the content details page (the ALT in the picture, the text will describe what users want to know about the product and questions. The information words are industry hot search words, time-sensitive hot words, brand information , After classifying all the words, you can use 1-3 to enrich the content each time. Regularly expand new words)
4. What are the long tail keywords? How to find long tail keywords?
Long-tail keywords-keywords with additional filtering conditions, which are clearer and more accurate than the keyword requirements. For example, the keyword is "SEO training", but the long-tail word is "2016 Beijing SEO training registration", and the long tail The words are only relative terms. For example, "Beijing SEO training" is the long tail of "SEO training", and "Beijing SEO training registration in 2016" is his superior.
There are many ways to find long-tail keywords, such as the search drop-down box, related searches, the demand map of Baidu Index and the keyword database of Thesaurus 5, etc. There are also many word mining tools that can be used in combination.
5. What kind of website structure and level meet SEO standards?
The website structure usually uses a tree structure, which can also be called a pyramid and other different names.
6. What kind of web content is considered high-quality content by search engines?
The so-called high-quality content refers to a high degree of originality, a high degree of content richness, and an accurate and comprehensive description of a topic (long-tail keywords). In order to sort, first is the richness of the content (accurate and comprehensive description), and then the originality (different from the personal views that have been included, and different from other views from the industry on this website)
7. How to do internal chain? What is the role of the internal chain?
Most SEOs know that they need to interlace each other to form a network structure. How to do internal chain? Learn from common pages: the bottom of the website frame has "recommendations of related topics", the right side is the content that hot searches or the site want to show users, and there are random content of interest. The content can also be interspersed with topic-related content during editing. Other text links to the content of this site, like e-commerce
What and what combination of discount packages, product website can also add product content links in the news topic, etc.
Internal link requirements: The content must be compliant, not chaotic, nor unlinked. The internal link can increase the user's visit time, extend the readability, and can also increase the search engine to crawl more pages of this site and increase the number of inclusions.
8. How to make web pages be indexed by search engines?
After the new content is updated, the quick inclusion can be submitted to the search engine (there are four submission methods, and the priority of each method is also different) and the active page of the website (homepage, column page)
——In addition to the display of active page search engines, the crawling cycle is short), you should also go to popular forums to push new page links. It is best to use industry-related forum portals (or blog links that are regularly maintained) to increase access to new pages. , Multi-platform crawling spiders.
9. How to find external chain resources? How to build a website external link?
External chain resources, when it comes to external chains, there must be a blog chain, because now all platforms have high requirements for the release of links, unlimited ones are very mixed, and the value of link recommendation is also very low, so blogs are a good long-term maintenance Platform.
There is also a forum, which can increase exposure in popular forums to promote brands and activities. More importantly, it is necessary to maintain a good industry portal, community and brand display, and Q&A and other series of discussions on the brand.
, The exposure effect will be very high here. If you cannot link in time, you must maintain it.
10. How to concentrate and increase the weight of the website? (URL, content)
What is concentration. Optimization within the site, promotion outside the site
11. What is the main analysis of website logs? What can be gained from traffic statistics analysis?
Website logs (less observations) observe the frequency of search engine crawls, the number of crawls, whether they are crawled normally, and what are the reasons? , You can also observe (here I see from the background data of the server) website visit traffic, whether it is due to the high page load traffic of the website leading to a high jump rate. Traffic statistics can analyze the trajectory of all visitors, from which platform? How long do you stay on the page, the depth of the operation track (heat map), etc., you can also see the regionality, and so on. It is an important analysis tool to help website revision, page adjustment, and increase promotion efforts.
12. How to analyze competitors?
Webmaster tool data, external promotion efforts, brand influence
Advanced questions:
1. What do you think is the most important factor in ranking a website?
Content quality, external recommendation, main domain weight
2. The keywords of the webpage are on the second page of the search results, how can they be promoted to the homepage?
Analyze the home page, compare, why their page can be ranked first?
3. How to increase the click-through rate of the website when the ranking is not much different from that of competitors?
The rankings are not much different, and can only be optimized from the display of the search page, the displayed pictures, the title, and the description are optimized.
4. How to analyze how much traffic the current industry obtains on search engines?
The main keyword index, the number of extended long tails, the graph of the industry Baidu index, industry hotspot information, etc., the estimated accuracy rate of 70% is very good. After all, the Internet is impacting variables and the trajectory of user behavior is becoming less and less. rule.
5. How to optimize the mobile site?
Independent site, independent optimization, do a good job of jump adaptation to the PC side, do a good job of content display effects, and loading speed, etc.