Over the years, many KFC advertisements have been quite successful. Recently, a group of advertisements based on the concept of fried chicken has made people shine again.
The flames of the rocket lifted off, the dust erupting on the fire, and the tail smoke of the racing car were all replaced with KFC fried chicken.
This idea comes from John Koay, the creative director of Ogilvy.
Talking about how this group of ideas came out, he said: "That night, we sat together to eat KFC, thinking about how we can express the fiery texture of this spicy chicken, so we looked at the product more carefully and finally found Fried chicken looks like something else..."
So they called in a photographer, "These guys used very professional lighting to photograph fried chicken, and we worked together to study how to make fried chicken look like an explosion.
It's hard, but it's fun. We studied a lot of explosions... a lot! "