After customers are attracted to the group, the next more important thing is to maintain these customers. If you want to do a good job in the retention and conversion of the community, the output of content is essential. We can maintain customer retention by sharing valuable and user-interested content. Come down. So what are the output forms of community content?
Can be roughly divided into: daily care, professional sharing, life sharing, and other content
1. Daily care
services with warmth can cultivate feelings with users and increase users' trust in the brand. The general forms of daily care include morning and good night greetings, holiday greetings, weather changes and other real care to increase emotional value; sharing The form is mainly copywriting + pictures
2. Professional sharing: popular science knowledge, industry dry goods, product introduction.
Popular science knowledge: combine brand positioning and product characteristics to share relevant knowledge. For example, fruit sellers can share fruit science knowledge, mothers and babies can share parenting knowledge, and beauty makeup. Make-up skills and other content, combined with their own products at the same time, better promote the product, and help conversion. The sharing form is mainly text + picture/tweet/video
Industry dry goods: share industry knowledge, the main form of sharing is text + PDF/video, so that users can directly download and obtain information, feel the value of the community, and increase retention
Product introduction: introduce products in the group, display products, let users better understand products, and make purchases
3. Life sharing: information news, other sharing
Information news: filter the latest current affairs hotspot information, share it to the group, let users turn on their mobile phones, can quickly understand the content of current affairs, and allow users to develop the habit of opening the community.
Other sharing: sharing content is not limited to the content of your own products. For example, the beauty industry can also share clothing matching skills. Although the own brand does not sell clothing, the user group is interested in this part of the content, as long as the user is interested in it. Sharing can increase user stickiness.
4. Other content
Event notification: Events will be announced and notified in advance in the group so that users will not miss the benefits.
Share it here today, welcome to pay more attention~