Recently in the Q&A area, I saw a lot of people asking about how to write soft articles and how to achieve good results. What I want to ask everyone is how much everyone understands the soft paper and what forms it takes. This is the most basic. I don’t know what an advertisment is and the most commonly used forms. How to do a good advertisment?
What is soft paper?
The soft article is to combine the content of the propaganda with the article to achieve two-in-one, allowing users to cleverly receive the information of the advertisement while reading the article. Publish soft articles on newspapers, magazines, online media, blogs, forums , etc., to gain corporate and personal brand image and popularity. Indirectly attract the attention of consumers and fans, and finally achieve the purpose of publicity planning.
In today's press releases, there are five forms of press releases that are most widely used.
One, news. Use the way of writing news events to promote products and give readers a deep sense of substitution and authenticity.
Second, the promotion. Promotional press releases are just like the “jumping off the building sale” that you usually see on the street. Every year, Taobao will do Double Eleven. It is this kind of promotional press release. The promotion is very good, and it also forms a shopping festival.
Third, the form of the story. The soft article in the form of a story introduces the product by telling a story, and guides attention to the product through the substitution of the story.
Fourth, suspense. Suspense can also be called question-and-answer, which is the form of self-questioning and self-answering. Ask questions that are of current concern, interest, and appeal, and answer them, thereby attracting the attention of readers.
Fifth, emotional. With emotional people, with emotional touch, the color of emotion is integrated into the article to attract and spread .
Advancing with less investment, obtains large returns, and invisibly wins the favor of customers. It is no exaggeration to describe it as hiding a knife in a smile. While readers obtain useful information through articles, they are already receiving advertising information and implanting them in readers' minds.
Although the soft paper is just a small article, but the small soft paper has a big effect. This is the real role of the soft paper. Don't underestimate it.
What is the function of soft paper, and what are the common forms? Good article sharing
Take Fliggy Travel as an example, the travel promotion is carried out through the description of the beautiful scenery and the pictures of the scenery taken on the spot. Looking at the title, "more than half of the summer vacation is over", let readers understand that there is still time now, and it is still urgent to travel; "you haven't visited these places yet" lists the places that are suitable for travel at the moment, but usually have no time to go, in This stage of summer vacation is just right.
The price of the soft article on May 1st has been released. I am the article in charge of this event - Xiaozhou (QQ/WeChat: 2073544709). This event is beyond your imagination. More discounts and mysterious packages will be shown soon.