The truth: traditional public cloud, the market is saturated!

Is the public cloud market saturated?

Don't panic!

We are talking about the "traditional" public cloud market

 

What is a traditional public cloud ?

There are two major characteristics

➊The main customer base is the Internet industry

(Games, e-commerce, social networking, live broadcast, short video...)

These former high-growth "gold mines"

Let public cloud vendors earn the first, second, and third pots of gold

Today, these gold mines have bottomed out

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Larger ones choose self-built

The ones that are not big have limited growth potential

Therefore, these "mines"

Unable to support the continued high growth of public cloud

 

➋The deployment model is based on "central cloud"

When public cloud service providers build cloud data centers

Choose a region with good network resources, high population density and strong consumption power

Build multiple regions and AZ

Provide general services for global/national customers

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Looking at the global node construction of major cloud vendors

Can't be so

This layout caters to the needs of Internet customers

Also in line with the original intention of the first generation of public cloud resources to centralize

 

However, the Internet "gold mine" is being "digged out"

Traditional public cloud must find new gold mines

As a result, everyone sharpened their swords to B

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Traditional "Big B" industry

Government, finance, energy, transportation, manufacturing...

Under the general trend of new infrastructure and digital transformation

The demand for cloud migration is stronger, and the budgetary expenditure is larger

Become a new "gold mine" in the public cloud market

 

 

But want to dig a "new gold mine"

But you can no longer just use the original "old shovel" 

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B-end big industry goes to the cloud

Pay more attention to data sovereignty, regulatory compliance, privacy and security

Also pay attention to the stability, reliability and performance of localized production business

Therefore, the centralized architecture of the traditional public cloud

Can’t fully meet the needs of these “bonanza” customers

 

so, major mainstream cloud service providers

Is quietly changing the cloud deployment architecture

Evolution from centralized cloud to "distributed cloud"

 

 

 

So what is a distributed cloud ?

 

Just now, IDC, a well-known IT consulting organization

Published a blockbuster report

"Distributed Cloud Local Cloud Service Market Research"

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Source丨https://www.idc.com/getdoc.jsp?containerId=CHC47105120

 

The report states

The way customers deploy the cloud today

No longer limited to the central site of cloud service providers

It varies with the needs of business, data, compliance, and operation and maintenance

Were distributed deployment, which has been distributed cloud

Distributed cloud = central cloud + local cloud

 

 

 

 

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it's here

Central cloud, generally refers to the traditional public cloud

Local cloud refers to the cloud infrastructure close to the customer side

➊Customer self-built data center—private cloud/proprietary cloud

➋Telecom operator/third-party service provider data center—hosted cloud

➌Cloud service provider data center close to customers—public cloud edge site

 

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➊➋➌+➍

Form a "distributed cloud"

Ultimately, the cloud infrastructure of future enterprises

No longer dominates with one cloud , but at the same time

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 "New shovel" to dig "new gold mine"

What's the difference? 

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This new form of distributed cloud

Different from the well-known hybrid cloud [public cloud + private cloud] concept

Distributed in different sites of the cloud , it is isomorphic to the

Use a set of technology stacks with public cloud central sites

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Therefore, this model

Often led by mainstream public cloud service providers

When actually landing

The essence is a "minified version" of the same structure of Dagong cloud

Deploy to customer site or hosted site

Eventually formed

Distributed deployment and multi-cloud collaboration

 

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The benefits of this new form

it goes without saying

 

Although it is a distributed deployment

 

 

However, the entire network is based on a unified technology base

 

we know

Public cloud vendors have strong technical capabilities and fast product iteration

Customers use the "Regular update of platform software"

Enjoy the most advanced technology bonus without spending energy

 

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Local cloud retains some advantages of traditional private cloud

Formulate a reasonable budget as needed, and the cost is controllable

Compliance, high security, low latency, high availability

At the same time, it can seamlessly connect with the central cloud

No need to consider complex heterogeneous management issues

 

 

 

In the actual operation of developing "new gold mine"

"New Shovel" has two deployment methods  

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According to IDC report research

In this wave of distributed cloud wave of

There are two main types of gameplay

 

Local cloud service mode 1: Lightweight deployment

 

 

 

Big central cloud, small local cloud

 

 

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Big central cloud, small local cloud means

Mainly public cloud, supplemented by local cloud

 

Most of the business runs on the public cloud

A small part of the core business is placed on the local cloud

This deployment method is more suitable for a single enterprise customer

For example: retail industry, service industry, logistics industry...

 

Lightweight deployment model, typical provider is AWS

The product provided is called

AWS Outposts

A big cabinet is a local cloud

The user places an order according to the subscription mode, single or multiple

AWS will deliver you home

 

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IDC comment: Outposts provides the same software, services, infrastructure, management tools, development model and deployment model as AWS. Customers can use AWS public cloud products through Outposts, allowing users to get a truly consistent hybrid cloud experience.

 

 

Local cloud service mode 2: large-scale deployment

 

 

 

Small central cloud, large local cloud

 

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Mainly local cloud, supplemented by public cloud

This model is very common among domestic B-end customers

(Local governments, vertical ministries, leading financial and industrial enterprises)

Their needs have obvious industry characteristics

Data sovereignty, network delay, service quality, security compliance

Have very strict requirements

 

Large-scale deployment mode, the typical service provider is Inspur Cloud

The core product is

Distributed cloud platform of ICP unified operation and management

Can be deployed in central DC, regional IDC, edge DC

Distributed cloud nodes through a unified OpsCenter

Carry out unified operation and maintenance management

 

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IDC comment: The local cloud service based on unified cloud management provided by Inspur is very popular in China's large government enterprises, especially in the government industry. ICP has been used in government, e-commerce, retail, finance, manufacturing, education, media, medical and other related industries that require high data sensitivity, strong privacy, and security.

 

 

 

Miners of "new gold mines" in major industries

How is the "new shovel" used?  

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Application scenarios for "local cloud"

IDC selected multiple real cases

Combining the characteristics of various cloud service providers

Summarize 4 categories of scenes

"Security-sensitive" business

 

 

 

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This scenario is a “one-stop” service provided by Inspur Cloud for government cloud consulting, planning, construction, and operation for a province, realizing one cloud in the whole province and no data out of the province.

 

 

"Local interaction" business

 

 

 

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This scenario is a distributed core financial platform built by Alibaba Cloud for a commercial bank, becoming the first bank in China to successfully launch a distributed core account system.

 

 

"Business Innovation" Business

 

 

 

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This scenario is an intelligent digital platform built by HUAWEI CLOUD for an insurance company, attracting partners to settle in and jointly develop applications, and establish an open and win-win digital business ecosystem for the insurance industry.

 

 

"Cloud Edge Integrated" Business

 

 

 

 

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Scenario Case 1: A medical equipment company uses AWS Outposts for local computing services, preprocesses the data, and uploads it to the cloud.

Scene Case 2: the wave of cloud Chau industrial internet platform from the center of the cloud (cloud Chau), local cloud (province Industrial Internet platform), the edge of the cloud (intelligent plant node), the OpsCenter uniform nanotubes, one side of the cloud.

 

 

We can see from the landing cases of major cloud vendors

These scenarios are not covered by traditional public clouds

But it is the emerging rigid demand of big customers in the B-side industry

Therefore, distributed cloud will replace traditional public cloud

Demand for " local cloud" construction will surge!

The IDC report’s forecast also emphasizes this point

 

 

IDC to local cloud

Forecast views of future progress  

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Reach the same destination by different routes, local cloud

 

 

 

development trend

Local cloud will become an important choice for future cloud services

Eventually everyone will go to the " local cloud road "

 

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The local cloud market will win rapid growth

 

 

 

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Chinese market, three types of players benefit

 

 

 

The Chinese market has strong demand for local cloud

Three types of players are trying

And the first type of players dominates

Among them, the wave cloud

Sparing no effort in the strategic layout of distributed cloud

Has built the country's largest distributed cloud

Innovative cloud ecosystem for co-prosperity

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It's 2021

Public cloud has developed in the Chinese market for 10+ years

Is entering a new stage

Distributed cloud, right now

Local cloud, work hard for miracles

 

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(The article is transferred from the extra large, thanks)

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Origin blog.csdn.net/inspur_cloud/article/details/112276004
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