The specific factors that affect search ranking are as follows:
1. The keyword sales weight is
correct. For Taobao platform, even if the impact of sales on the baby's weight is reduced, the impact of sales on the baby's weight is still the top factor , So we still need to keep this in mind. But the problem is that to do a good search sorting is not just to do a good job of baby sales, what we need to consider is the baby's sales under a certain keyword. The sales volume under a certain keyword means the sales volume of visitors who enter the store through this keyword. The higher the sales volume of the transaction, the higher the conversion rate, indicating that your baby can maximize the flow of conversion under this keyword, and it is the most accurate demand baby for users to search for this keyword. Therefore, when we build basic sales, we must determine the keywords through which users enter the store. This keyword must be our main keyword, which is accurate enough for our baby. But how to choose this precise long-tail keyword? First of all, we need to know that precise long-tail words are also combined through different roots. After our product is sold through a precise long-tail word, the sales weight realized by the transaction will be dispersed into each root of the precise long-tail word.
If you don’t know how to find the root, you can go to my previous article Twelve Ways of Choosing Words on Taobao’s Through Train. It introduces the twelve most commonly used methods for finding roots. There is always one method that will fit.
2. Percentage
factors There are many permutation factors, but the most important ones are click-through rate, collection plus purchase rate and conversion rate.
① Click-through rate: The factors that affect click-through rate are generally thought to be the main image, but in fact, in addition to the main image, the factors that affect the click-through rate include keyword accuracy, crowd accuracy, price, sales, etc. The business staff backstage does not have good data to judge whether the main picture is qualified.
②. Collection plus purchase rate: Collection plus purchase rate is the main factor to judge whether a product has potential. If the collection plus purchase rate is high, the system will naturally favor your product and give higher search rankings.
When judging the rate of collection plus purchase, we should choose the number of shopping carts and the number of collections directly. Do not choose the total number of collections or the total number of shopping carts. This will lead to deviations from the actual data and make it impossible to make a true judgment.
③ Conversion rate: The conversion rate is considered to be one of the most important data in all the store data. If you want to make a good conversion, everyone knows that it is the internal function of the product, but it must be judged according to the actual situation.
3. Store weight
When talking about the weight of a single product, many people ignore the weight of the store. In fact, the weight of the single product and the store are complementary. When we maintain the weight of a single product, the weight of the store should also be taken seriously.