How to analyze whether the traffic of the store title keyword is high or not, and the points that need attention when optimizing the title

Regarding Taobao Tmall’s large source channel, search traffic is coupled with homepage recommendation traffic. Today, what we want to explain to you is the title in search traffic.
First of all, we need to understand the composition of search traffic, which is mainly divided into paid traffic and free traffic. Paid traffic is to use through trains to pull keyword traffic. The core of free traffic is in addition to the labels of the products in the store itself, and then keywords, the key The label of the word itself, then how do we analyze the high-traffic keywords in the keywords of the store product titles. In this way, we can replace the keywords with lower traffic in the store.
1. The method of analyzing high-traffic keywords
1. Split the title into the root, and then search on the Tmall webpage. If the number of words in the title exceeds the root, it will be automatically split into the root.
2. Fill in the split roots into the form.
3. Enter the business staff, select the source of traffic, click the source of the product, select the 30-day data, and then click to view, the source of the product.
4. To download the data, click on the details page, and the content of all keywords appears in the search channel, click to download.
5. Fill in the downloaded data into the form.
6. Finally, analyze the total number of visitors, conversion rate, and purchase rate for each root.
Second, optimize the title
1. According to the above data, we first need to look at the number of visitors. If the number of visitors does not reach the average number, you can directly delete them. Second, look at the conversion rate and look at the additional purchase rate.
2. After selecting the keywords, it is the combined title. When combining the title, ensure that it exactly matches 1, that is, the two words have the same target word, but the attributes are different, followed by the words with spaces Try not to combine.
3. It is necessary to optimize the title based on the store data on a regular basis. Failure to optimize the title of the store for a long time may cause the title to not fit the market and be eliminated by the market.
4. Don't copy other people's titles, and don't think that the titles don't matter. After all, Taobao provides traffic based on data.
Okay, that's all for today's sharing. If you want to learn more about e-commerce, clear the vtu tool.