On January 8th, Beduo Finance discovered that Zhuhai Necessary Industrial Technology Co., Ltd. (hereinafter referred to as Necessary Technology), the parent company of Necessity Mall, had completed the registration of counseling and registration with the Guangdong Securities Regulatory Bureau on December 31, 2020, and was preparing to be listed on the A-share market. The tutoring agency is CICC.
SF Express holds a total of 28%
It is understood that before registration, guidance and filing, Necessary Technology also made a surprise round of industrial and commercial changes. The company name was once Zhuhai Suibian Technology Co., Ltd., and was renamed Zhuhai Necessity Industrial Technology Co., Ltd. on December 23, 2020. Change from other limited liability company to other joint stock company (non-listed).
At the same time, the registered capital of Necessary Technology increased from about 3.08 million yuan to 60 million yuan. Wulian Achievement Network Technology Partnership (Limited Partnership) and Wulian Ziyang Network Technology Partnership (Limited Partnership) withdrew from the ranks of shareholders. Shareholder Changzhou Biking Network Technology Partnership (Limited Partnership), etc.
Currently, Necessary Technology’s shareholders include its founder and chairman Bi Sheng, Shenzhen Shunfeng Investment Co., Ltd., Zhongjin Qiyuan National Emerging Industry Venture Capital Guidance Fund (Hubei) Equity Investment Enterprise (Limited Partnership), and Changzhou Jutianhai Network Technology Partnership (Limited Partnership), Shenzhen SF Tyson Holdings (Group) Co., Ltd., etc.
According to the company’s check-up information, Bi Sheng directly holds approximately 32.5% of the shares, with a total holding of approximately 48.6%, and is the largest shareholder and actual controller of Necessary Technology; SF Holdings holds approximately 28.1% of the shares through its two subsidiaries. Its second largest shareholder. In addition, the holdings also include CICC Jiacheng, China Merchants Venture Capital, Yuanhe Origin and so on.
Prior to this, Wang Wei, chairman and general manager of SF Holdings, served as a director of Necessary Technology. It is worth mentioning that in the changes on December 23, Wang Wei stepped down as a director. At the same time, Lu Binghui, the founding partner of Huagai Capital, and Fei Jianjiang, a partner of Yuanhe Origin, are also retiring as directors.
Consumer complaints continue
Beduo Finance understands that Necessary Technology mainly conducts business through its wholly-owned subsidiary Zhuhai Necessity Technology Co., Ltd., which is responsible for operating the Necessity Mall, an e-commerce platform under the C2M model. In January 2015, Necessity Mall announced that it had obtained Series A financing from SF Holdings, Everbright Holdings, and Huagai Capital.
Through experience, it is found that Necessary Mall claims that the products it sells are based on the "production based on sales" model, and consumers have to wait for 2-15 days after placing an order for the manufacturer to produce and stock. Most of the products sold in Necessary Mall are big-name "same manufacturer" or corresponding big-name manufacturers with the same raw materials, and the product design drawings are also highly similar to big-name brands.
In other words, it is necessary for the mall to use the name of "same manufacturer" and "same material supplier" to avoid the risk of selling fake goods. However, in multiple complaint platforms, consumers said that they came for the same models of big brands, expecting to buy the quality of big brands, but only bought the so-called products of the same manufacturer and the same raw material supplier.
In this regard, Necessity Mall stated that the product "produced by a certain manufacturer" is only a statement of the manufacturer's previous production experience, and does not mean that the corresponding product is the same or similar to a specific brand product. Some users said that Necessary Mall was suspected of selling counterfeit products under the name of C2M, but no brand was responsible for buying the problematic products.
On December 30, 2020, He Shan (pseudonym) reported on the Black Cat Complaint Platform that it is necessary to publicize the mall to allow ordinary people to use quality and high-quality products and reduce the high additional cost of the brand. However, it is found that the mall is necessary to use when purchasing products. Buy two back one advertisements mislead and deceive and infringe on consumer rights.
Afterwards, Necessary Mall stepped in and said that the customer service staff would contact He Shan. On December 31, 2020, Necessary Mall updated its status, saying that the verification of the problems it reported has been processed. However, He Shan made a supplementary complaint on January 4, 2021, and the problems he fed back were not handled after verification.
In addition, some users complained that after registering an account in the necessary mall, they planned to cancel the account because there is no need for goods. “As a result, you need to contact customer service to cancel your account, and you need to meet a bunch of requirements, and you need to send your personal information in the form of email. Send to the designated mailbox of the software."
According to a report by Caijing, He Yanzhe, director of the review department of the Information Security Research Center of the China Electronics Standardization Institute, said that the difficulty of deregistration has technical reasons, and more importantly, benefits. "Data is the core and soul of Internet companies, especially In the capital market, data can be an important bargaining chip for financing."
According to the "Provisions on the Protection of Personal Information of Telecommunications and Internet Users", telecommunications business operators and Internet information service providers should stop the collection and use of users’ personal information after users terminate their use of telecommunications services or Internet information services, and provide users with cancellation Number or account number service.
Previously, a number of apps were criticized by the Ministry of Industry and Information Technology and others for "accounts difficult to cancel" and were required to rectify within a limited time. Earlier, the App Special Governance Working Group released the "App Special Governance Report on the Collection and Use of Personal Information in Violations of Laws and Regulations (2019)" also showed that the inability to cancel the account became the focus of complaints.