Automattic acquires MailPoet-WP webmaster

Automattic acquires MailPoet

Click to read the original text of Automattic's acquisition of MailPoet

Automattic has acquired MailPoet (a popular WordPress email marketing solution) to provide  WooCommerce store  owners with more integrated email management features. The plugin has been used by more than 300,000 websites, everything from building mailing lists to managing transactions and abandoned shopping cart emails. The 9-year-old company now consists of 11 people and will join Automattic.

MailPoet  was launched in 2011 under the name WYSIJA ("What you send is awesome"), founder and CEO Kim Gjerstad readily admits that this is a brand mistake, "This is a terrible idea." The name is difficult to spell and remember. It was changed in the early days, but the company's alias in the WordPress plugin directory is "WYSIJA", which is a common problem with many renamed plugins.

When the  MailPoet  v3 version was released in 2017, the company was finally able to get the word "mailpoet" in the plugin alias URL on WordPress.org. Version 2 still has more than 100,000 users, it supports multiple sites and uses the old email designer, among other differences. MailPoet 2 has been undergoing security updates in the past three years and plans to continue to update after the acquisition.

Gjerstad reports that nearly a quarter of MailPoet users are running  WooCommerce stores . The developer of the plugin has been expanding its WooCommerce feature for the past three years , which helps store owners capture customer emails at checkout, measure revenue per email, and use products based on purchased products or product categories Send automatic emails of purchase data, custom store emails, and cart discard emails.

Earlier this year, MailPoet launched its own SMTP solution to ensure that emails sent from plugins enter the recipient's inbox instead of being marked as spam. This silent background function also includes mall e-mail, which brings higher deliverability without the user having to rely on other SMTP plug-ins.

In the WooCommerce acquisition announcement, CEO Paul Maiorana stated that adding MailPoet "helps accelerate our roadmap to a fully integrated commerce experience." Last year Maiorana and Gjerstad met at WordCamp in the United States to exchange ideas on the partnership.

"In the next few months, as the conversation progressed, we began to realize that we had a common vision for the store; Gjerstad said: "The store owner can access email directly in his dashboard. "

Maiorana said that Automattic's initial acquisition focused on working together to improve the WooCommerce user experience, but the company plans to "grow our collaboration in a way that benefits the entire WordPress community." MailPoet's FAQ in the announcement reiterated that all WordPress users will be able to continue to use the plugin, even if they do not have a WooCommerce store. There are no plans to change the functionality of the plugin immediately.

MailPoet is a good plugin that automatically sends the latest articles to subscribers at regular intervals. This site uses MailPoet now, but plans to switch to FluentCRM in the near future  . First, it is sometimes not humane enough to send emails to subscribers completely automatically. Second, FluentCRM  can integrate email subscribers with subsequent purchases and activities of the subscriber on the website, which is more conducive to website operation .

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Origin blog.csdn.net/lilihuigz/article/details/111489907