On November 30, some media reported that Taobao APP is currently undergoing a round of product upgrade tests, and Taobao will usher in an important revision during this test. It is reported that this revision mainly involves three aspects. The first change is the upgrade of Weitao to subscription, the second change is to guess that you like to enter the first screen of Taobao homepage for the first time, and the third change is that the buyer show is upgraded to shopping. . The person in charge of Taobao's product and content ecology said that these product upgrades are currently undergoing continuous testing and will be launched in the near future. He also said that after completing these upgrades, Taobao will get better and better.
"It can be seen that the upgrade of Taobao APP mainly focuses on the three aspects of marketing, content and private domain operations. That is to say, Taobao intends to expand these three aspects of the scene, and correspondingly, merchants will also strengthen in these three aspects. "Dianbaobao E-commerce Research Institute" Zhang Bin said that Dianbaobao is an established enterprise in the domestic e-commerce software service industry. So far, it has served tens of millions of Taobao shopkeepers, mainly by providing e-commerce operation tools, supply of goods, and training. And other services to help people who want to start a business in the e-commerce field to open an online shop.
In fact, Taobao plans to upgrade the three functions that have been tested in grayscale as early as September. Merchants who were able to participate in the test in advance told the media that after the upgrade, the traffic and new pull efficiency through operating stores have become obvious. rise. Undoubtedly, this is good news for all small and medium-sized businesses. The easy-going Taobao traffic growth is peaking, and the competition in the stock market focuses more on marketing. As long as you can do a good job in content marketing, you can reach more traffic.
The previous upgrade of Weitao to subscription was designed to facilitate the self-operation of merchants, and the subscription was upgraded to the home page, and it was listed alongside the recommendation, which can be said to be the most upgraded feature this time. The main purpose of the subscription page is to provide product information, which is very different from the content-based form of shopping, and the authority to not publish content on this page is only for merchants and brands. In addition to publishing information about guided goods, you can also publish information about promotional activities and new business updates. Consumers can jump directly to the store when browsing these data. For merchants, the time it takes for consumers to enter the APP to enter the store is shorter.
As for shopping, it can be considered as an integrated upgrade of all the content sections of the original Taobao platform. According to statistics, an average of 130 million people publish content on Taobao APP every month. The buyer show and ask everyone on each product page are the two most used content sections. This time, the appearance of shopping is to gather these contents together, and support consumers to evaluate consumption, and merchants can use graphics, video, live broadcast and other forms to conduct marketing promotion. It can be said that shopping has given businesses a new place to show themselves and market themselves.
At the same time, Taobao also announced the launch of the "Light Project", which will set up a 1 billion reward fund to help creators grow. In the future, Taobao will support 10,000 creators with an annual income of more than 100,000 in the shopping sector, and 1,000 institutional creators with an annual income of more than one million.
Another significant change of Taobao APP is on the homepage. After the Double Eleven page changed to waterfall flow, this time the content you like will be mentioned on the first screen of the homepage. And guess the content you like is supported by thousands of people, and the content presented is more and more in line with the direct needs of consumers. Some merchants said that after the revision, the efficiency of the store's new brand has improved by a big step.
One thing can be clearly observed, that is, Taobao, which has been upgraded and revised, is increasingly entering consumers, and it is also more suitable for merchants to attract new customers. As the official said, Taobao's "shopping" attribute is being strengthened, which is destined to extend the time that consumers stay, and this is of great significance to all businesses.