Summary: Lu Weibing attacked the thousand-yuan market with 100 million pixels. He was young and vigorous. Don't be "out of stock" after being complained!
Produced | Dali Finance
Text | Wei Li
The Redmi conference is generally held during the day as usual. This time, for the new product release of the Three Musketeers, the time has been adjusted to eight o'clock in the evening. Why adjust the time, because it is a product launch with a talk show.
Without the host opening, Lu Weibing went straight to the talk show, attracting a large number of fans' screams. Sitting in the audience were Lei Jun and Li Xueqin, as well as rice noodles from all over the country.
At the press conference, Lu Weibing once again turned on his firepower, using a talk show to "ridicule" the weird phenomenon of the mobile phone industry, and complained too much. Lu Weibing is a well-known "straight-headed man". He got up fiercely and frustrated his friends. This time he included Xiaomi as a "friend businessman." Even Lei Jun, who was sitting in the audience, became the target of his talk show "Tucao". Please go to Mr. Lei's Weibo to leave messages and interact, especially when Redmi is out of stock, otherwise Mr. Lei will be lonely."
Lei Jun, who was at the press conference, did not forget to take out his mobile phone and take photos when Lu Weibing spoke of the golden sentence, applauding him.
On the release, Lu Weibing brought the Redmi Note "Three Musketeers", launched the Redmi Note 9 Pro, Redmi Note 9, Redmi Note 9 4G version of three mobile phones, the pricing covers 1,599 yuan, 1,299 yuan, 999 yuan three gears, this The conference also marked the birth of a new overlord of a thousand yuan phone with 100 million pixels.
100 million pixels originally belonged to the configuration of high-end products. This time Xiaomi has transferred high-end technology to mid-range products. After all, most of the mobile phones with the same 100 million configuration are in the three or four thousand yuan gear. The Mi Fans at the press conference called out, " Young people can also have a small goal."
Lu Weibing ridiculed Luo Yonghao on the talk show. He brought the goods and made four "small goals" and all paid off his debts. With his kindness and love, he made products for Mi Fans and hid his "small goals" in Redmi Note. !
01
Equipped with high-end machine configuration, the quality is always strong
At present, Xiaomi's brand matrix has formed a "Xiaomi + Redmi" dual-brand strategy, with Xiaomi as high-end and Redmi as the ultimate cost-effective. Since the independence of the Redmi brand, the Redmi Note series has always been defined as the quality of Xiaojingang, constantly defining the interpretation of "cost-effectiveness". As a leader in the thousand yuan, it is good at decentralizing high-end technology to popular products. The road Redmi has traversed leaves nowhere for others to go.
If the relationship is long-lasting, it must be 6000 milliampere hours. Redmi Note 9 4G is known as the strongest battery life of the same price in the thousand yuan machine. It has 6000mAh long battery life. The battery life can exceed a full day in heavy use. It can be cycled 1000 times under full charge at room temperature. The service life is as long as 4 years, which is much higher. In the industry average. Even if you drive more than 2,200 kilometers from Beijing to Shenzhen, Note 9 4G can also navigate for you with uninterrupted power.
Redmi Note 9 5G has a slightly lower position in the 5G series of major brands. The core is equipped with a Dimensity 800U 5G processor, the first UFS2.2 flash memory, and a built-in 5000mAh battery; equipped with three-dimensional double lifts, linear motors, and 48 million ultra-clear triple cameras ; Whether it is function or appearance, it has reached the level of high-end mobile phones.
In the current thousands of yuan machine market, the configuration of Redmi Note 9 Pro is particularly gorgeous: the first new Samsung HM2 100 million pixels, imaging does not need to go through the processor, the image can be remosaic in the sensor. In terms of camera speed, there has been a great improvement. It only takes 1.09 seconds for a 100 million pixel photo to go straight out, far exceeding CC9, making it the Redmi Note phone with the best imaging performance so far.
The most eye-catching thing is the new Redmi Note 9 Pro. The main selling point of Note 9 Pro's external promotion is the domestic first Snapdragon 750G liquid-cooled gaming core, a 100-megapixel night scene camera and a 120Hz six-speed high-speed screen. At the same time built-in 4820mAh battery, support 33W fast flash charge; support three-dimensional liquid cooling, equipped with dual super linear speakers, linear motors; the body adopts double-sided GG5 gorilla glass, 3D four-curved arc, providing lake and autumn colors, quiet Three color schemes of Xingkong and Bihaixingchen.
Redmi rolled millet's high-end machines, and also redefines the thousand yuan machine in 2021. At the end of 2020, three new phones will be launched, including entry-level 5G phones, a new generation of battery life, and performance Xiaojingang. The three color matching fans have their own love. It is paving the way for the wave of new phones at the end of the year and the widespread popularization of 5G networks next year.
At the same time, I also spent some time on the packaging box. In addition to the name, there are 5G logo and Redmi mascot KINO. The overall shape is similar to the packaging style of the Xiaomi Mi 10 Youth Edition, which is full of youth. In the current thousands of yuan machine market, the configuration of Redmi Note 9 Pro is extraordinarily gorgeous and full of conscience.
To sum up, among the Redmi Three Musketeers products, Redmi Note9 Pro focuses on taking a thousand-yuan bucket camera, and Redmi Note9 popularizes the 5G mobile phone with the strongest battery life, Redmi Note9 4G, emphasizing the thinnest and lightest ultra-large battery mobile phone.
02
The market sinks, the brand strategy sends out the first wave of storm
This time, the Note 9 model released by the three swords has both retained 4G and expanded to 5G.
Although the laying of 5G networks is becoming more and more perfect, it is undeniable that a large part of users still do not use 5G. Among the three Redmi products, they meet the needs of different groups of people. There are both cost-effective choices for old fans and explosive products for people who follow the 5G trend.
5G represents the future, not the present. Redmi has been crushing high-priced 5G products from friends and merchants, pulling down the water, and tormenting it to death. Looking down on the price of 5G terminals, Redmi has done so many times this year, such as launching the Redmi 10X series models. To be honest, Redmi Note9 Pro is currently the only one in the market at this position.
Looking around the current Chinese mobile phone market, Redmi Note9 series does not have a really strong enough rival online.
At this moment, it is the time for Xiaomi to rise strongly. Xiaomi has been sending a message: to implement high-end brand. How to high-end? Product upgrades, technology upgrades, marketing upgrades and brand upgrades, as well as the construction of brand premium capabilities based on this, optimize brand profit performance, strengthen channel and marketing construction, and realize the "big and strong" brand itself.
Lu Weibing set up the flag again. In the coming year, Xiaomi’s home will be opened to every county to accelerate the sinking of the county-level market. We will make every county have a Xiaomi home, and every rice noodle will have a Xiaomi home nearby. Home. Redmi sinks to the county seat, sinks to the villages and towns, so that every rice noodle can use the price and moving products, then Xiaomi really becomes!
Xiaomi’s ambitions are deployed in every county and sink to the fan group outside the Fifth Ring Road. Redmi is in a race against time, suffocating its energy and getting ready to go. At present, the coverage of Xiaomi Home in the county-level market is less than 30%. The sinking plan will become a new sales growth catalyst, which will help Redmi achieve high growth in both online and offline.
To sum up, the price of Redmi Note9 is really fragrant, worthy of fans, it is cheaper than it, and the overall product is not strong, and if it is strong, the price is not high. Moreover, now there will be more and more Xiaomi homes, and the after-sales will get better and better.
03
To improve the quality of domestic products, the mobile phone x AIoT strategy is Xiaomi’s confidence
This year marks the 10th anniversary of the founding of Xiaomi. Lei Jun delivered a speech earlier at the Yabuli Forum in the Mainland. In the next 10 years, Xiaomi can truly improve the reputation and impression of domestic products, and comprehensively improve the quality and design of domestic products. It is believed that Xiaomi will launch more high-end products at home and abroad in the future. With innovation and technological competitiveness, it will demonstrate the strategic advantage of "Mobile Phone x AIoT".
Lei Jun said that loT is the intelligent interconnection of all things, the super Internet, and AloT is AI+loT that is "artificial intelligence + Internet." But for Xiaomi, AloT is All in AloT. So if you win AloT, Xiaomi will win the future "hardware + internet".
In terms of Xiaomi's latest performance this year, the implementation of the "Mobile X AIoT" dual-engine strategy has achieved significant results. The company's business revenue, net profit, mobile phone shipments and other data have all reached quarterly highs. In Q3 quarter, Xiaomi ushered in its best performance since its listing.
The mobile phone business is Xiaomi's basic market, and mobile phone shipments hit a record high, once again entering the world's top three. Lei Jun said that Xiaomi will also expand its recruitment of 5,000 engineers, smash hard core technology, and gather the world's top technical talents.
With the implementation of Xiaomi's dual-brand strategy, the cumulative sales of the Redmi Note series exceeded 140 million units, which is beneficial to consolidate the original stock market. The Xiaomi brand hit the high-end market and strengthened its core technology investment. Xiaomi is becoming the leader of the people's future lifestyle through human-oriented investment in technology.
This time, the new Redmi Note 9 machine was released, again marking Xiaomi with a proud little red flower on this report card!
04
Lu Weibing does not talk about "wu ethics", Redmi is invincible
Lei Jun said that in the future, we will continue to adhere to the "three iron rules" that Xiaomi will never change, that is, technology-oriented, cost-effectiveness-oriented, and the coolest products.
Looking at Xiaomi’s brand plan is very clear, both high-end products and low-end products, it seems to have built the most complete product line, this is also the unique advantage of Xiaomi: it can accept the consumer degraded users who accept the impact of the new crown, or accept it. High-end Huawei users affected by the supply cut.
It can be expected that with the increasingly fierce competition in the mobile phone industry in the future, Huawei and OV will inevitably continue to follow up and launch 5G mobile phones. Lu Weibing does not speak "wu ethics" and promotes the implementation and practice of the popularization of high-end technology, insisting on the popularization of high-end products and the quality of popular products.
Redmi firmly grasps the basics, relying on its first-mover advantage, and Xiaomi entered the high-end machine field, which has challenged and changed the market structure.
Xiaomi's dual-engine brand will compete in the future mobile phone market.