It is difficult to start a business, and it is also difficult to maintain a career.
How to maintain business growth? How to efficiently manage the team? How to conduct technology research and development? How to carry out product innovation? How to choose the system architecture? How to shape the corporate culture? How to implement digital transformation...
For enterprises, there are too many problems that need to be explored, explored, and solved on the road to entrepreneurship and growth.
At the TOP100Summit global software case study summit (hereinafter referred to as the "Yibai Case") to be held on December 17-20, 2020, many companies may be able to find the key to solving the above problems.
The original intention of Yibai case
Speaking of the famous Harvard case in the business field, I believe many people are already familiar with it. As an annual case study list in the science and technology industry, the purpose of Yibai Case is to learn annual cases from 100 leading companies and early practitioners to discover projects or methodologies with case teaching significance.
Similar to the Harvard case, the Yibai case list selects 100 case subjects from a large number of corporate cases every year. However, unlike the media who generally like to chase hot spots and novel concepts, the Yibai case list advocates more professional strength and case-based practice, which is more practical and more grounded. Case submitters need to structure the refinement from multiple dimensions such as case goals, success points and lessons behind them, ROI analysis, case enlightenment, and the significance of the case to the organization, so as to achieve the goal of benefiting the audience.
Not only that, the annual Yibai case list also invites well-known experts at home and abroad, the chairpersons of the technical committees of major companies, and the heads of the design committees to serve as co-chairs, soliciting annual milestones or outstanding achievements from leading companies and early practitioners. The innovative cases effectively ensure the gold content of each selected case.
“In the early years when we were helping companies do R&D management, consulting and training, we found a lot of case materials in this area. Because we were going to provide companies with one-to-one training and consulting, we would invite a lot of leading companies’ traders Come to be our guest coach. And in the process of communicating with these traders, we found that they often have a lot of very good case analysis and case experience. So we came up with an idea, that is to use these excellent materials and resources Integrate together to create 100 annual cases that are most worthy of industry learning and reference, which will certainly bring many learning and thinking enlightenment to the majority of enterprises. This is also the original intention of our summit." According to the background of the Bai case, msup CEO Liu Fuqiang said.
Maxibo's mission and vision
As the founder and CEO of msup, Liu Fuqiang once served the Microsoft China DPE team, has more than 15 years of training experience in technology companies, and has accumulated rich industry resources. At the same time, Liu Fuqiang is an expert of the China International Talent Exchange Foundation, the vice chairman of the Organizing Committee of the China Computer Education Conference, and the cultural chairman of the CCF TF engineer of the Chinese Computer Society.
In 2007, Liu Fuqiang founded MSUP Co., Ltd. in China and the United States, and signed more than 1,000 technical consultants and innovative mentors to establish a guest consultant service model. Its service content mainly has two directions: one is to provide case studies and workshops around leading technology; the other is in-depth detailed explanation of expert courses, consultation and internal training and guidance.
Through face-to-face training, workshops, case study summits, and online extraction of 220+ work scenarios of the evolution of advanced technology-based organizations at home and abroad, an industry-level "role map" SaaS platform is formed. Maxibo collaborates with more than 2000 guest coaches from well-known companies in the industry The cooperation has helped more than 3000 technology-based companies to improve R&D management and product innovation. Most of them have renewed their contracts with Maxwell to become their long-term customers.
"Maximble's mission is to let the advanced technology management experience flow and drive the rapid growth of the enterprise." Liu Fuqiang introduced, "Our vision for the future is to become the largest think tank platform in Chinese enterprise services."
Four steps and five dimensions
Different from general training and teaching, in order to ensure the learning value of each case and provide the best learning effect, Yibai case can be said to be repeated deliberation and continuous iteration in every detail.
In the annual teaching case study and introduction, Yibai Case divided it into four steps: first 50 minutes of case study, then 10 minutes of discussion and reflection, then 3000 words theorization, and finally introduction and application reproduction. With the help of the combination of pure academic research and real-world (practical case) research, it has shown great impetus. The Yibai case has helped more and more colleges and universities invest more energy in the combination of production, education and research, and more and more professors Invested in real-world research based on corporate practice, and provided a steady stream of wisdom for teaching and research through solid and in-depth case studies.
As for the in-depth analysis of the case, the Yibai case also adopted an original case study interpretation structure, which can be roughly divided into five major directions:
1. Case background: What problem does this case solve? How did it happen?
2. Case goals: the goals reached when the case was launched (or after implementation).
3. Key points of success: summary of successful experience, what technologies or other places are done well to make the project successful.
4. Case ROI analysis: the input and output analysis of the case (project), and the corresponding data summary is given.
5. Case enlightenment: Refine the philosophy and methodology behind the product (or project or team).
The organizing committee uses a proprietary case development process, case review mechanism, and a digital case review platform to help case submitters from multiple dimensions such as case goals, success points and lessons behind them, ROI analysis, case inspiration, and the significance of the case to the organization The structured refinement is carried out to achieve the purpose of benefiting the audience, and to ensure that the Yibai case study list released every year is the most valuable case for learning.
The stone of the mountain can be used for jade
Since its establishment in 2012, the Yibai case list has covered Facebook, Google, Airbnb, Apple, LinkedIn, Amazon, Microsoft, Walmart, Oracle, Lyft, Uber, Twitter, Zynga, Adobe, Autodesk, SAP, Taobao, Tmall , 58, JD, 360, Xiaomi, ZTE, Tencent Games, Huawei, NetEase, Weibo, Neusoft, GF, Baidu, Sohu, Ctrip, Suning, Meizu, Meituan, LeTV, Thunder, NetDragon, Tuniu, Didi , Cheetah, Mobile, Hisense, Inspur, Jinshan and other well-known software and Internet companies at home and abroad.
"Through this epidemic, we have discovered that companies that perform well are often technology-based companies, and the best companies in the future should all be digital companies. In fact, in our training and consulting over the past ten years, we have found that good companies are technology-based companies. Technology is not equal to code and tools, but technology-driven and technology-enabled. Like SF Express and Meituan Waimai, they have strong digital platforms and technical capabilities behind them. In the future, the bottom layer of the enterprise is like an operating system. We hope to help More corporate innovators see what benchmark companies are and how outstanding companies build digital R&D capabilities. This is what we want to pass to everyone through the Yibai case list, which can be used for jade,” said Liu Fuqiang.
Liu Fuqiang pointed out that in the case of Yibai, only about 40% of the annual paid conferences with about 1,800 people are in Beijing, and the other 60% of the participants are from other places. The cost of airfare and accommodation alone has far exceeded the ticket price. . The summit is just a stage and format. The core is the inspiration and reference that the company has gained from learning, and thinking about the new year's research and development strategy and product innovation.
"The biggest gain of the Yibai case is to broaden your horizons. Because of the long-term work in small and medium-sized Internet companies, although there are many things involved from technology to products to operations, they are constantly improving. But after all, the industry type and company scale are relatively single. The horizon is relatively narrow. The Yibai case also taught me a lot of experience that is not easy to come into contact with at work, and I have a lot of practical gains in solving problems. For example, I have practiced OKR management methods in my work. But it was not successful. Several lecturers in this conference talked about the practical experience of OKR in the enterprise from different angles. Some things that I didn't understand before were answered accordingly. So, sometimes, managers solve The thinking and tools of the problem will be limited by past work experience, and cross-border communication can solve this problem well.” said Geng Xinyue, product leader of a reading Internet company.
"Through the practical cases selected by TOP100Summit, we can find both Internet companies and traditional companies how to explore new product development methods through various innovative practices; we can see the concept of self-organizing teams such as'tall' How is it implemented in the actual organization; we can learn from the case how to evolve the architecture to meet the high concurrency and rapid processing of massive data." Yuan Dianming, technical director of a foreign research and development product company, also praised the Yibai case.
The times are constantly moving forward, and the Yibai case is also advancing with the times. The 2020 Yibai case takes "Technology Strategy Driven Organizational Evolution" as the theme of the conference, and selects topics around 18 topics in the evolution of technology-based enterprises. In the process of helping companies to carry out digital capability transformation, Yibai case is also accelerating the transformation and upgrading of the industry, and using technology to help China's great revival.
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