No one can be an exception to digital transformation.
On September 22, Ronglian Technology Group Co., Ltd. (hereinafter referred to as "Ronglian") released a new strategy and brand, officially embarking on the road of transformation. In the future, Winlink will take the new generation of information technology integration services as the core, and use 3-5 years to realize the strategic transformation from traditional IT integration services to cloud integration services and data integration services, and become the industry's leading new generation information technology integration service provider .
Why turn? How to transfer? Taking advantage of the opportunity of Ronglian's transformation, talk about those things about integrators.
The good days of traditional integrators are over
Integrators are not unfamiliar to everyone, and many are also called agents. When we buy computers, we ship them from integrators. Why not a manufacturer? Because there are too many consumers and companies, manufacturers cannot provide services. It can be said that this is the main positioning of integrators in the past: reselling products, making price differences, selling heads, and providing some relatively simple services.
Therefore, to put it bluntly, integrators have no core competitiveness, and the value they can export and bring to themselves is not high. This has also led to one of the most prominent characteristics of integrators is that it is difficult to grow bigger and stronger. Of course, big here does not just refer to the size of the company, because there are indeed many integrators who are large enough, with tens of thousands of employees, but looking at the per capita output value and profit, they are pitifully small.
But even so, the days of integrators in the past are still going well, after all, the price difference is still relatively large, and every customer needs equipment installation and commissioning services. But now it’s different. The cloud era is here. Buying a cloud server no longer requires transportation, installation, and debugging. Customers can just click the mouse. The distance between manufacturers and customers has been further shortened, leaving middlemen with thinner profits. Up.
So, can you understand why Ronglian has to transform? Not turning is waiting to die. In fact, it is not just Ronglian, but all the larger integrators have been busy transforming in recent years. To be honest, Ronglian has been slow.
Having said why, let's talk about the choice of transformation direction.
Focus on the two major directions of cloud and data
If you only look at the strategic goals, the core meanings of each statement are not too different. For example, Ronglian is talking about the transition to cloud integration services and data integration service providers, and Digital China is talking about the transition to full-process digital service providers.
First of all, the integrator's transformation is to get rid of the identity of reselling hardware in the past, and the second goal is to become a more valuable product and service provider. The difference lies in the direction of their respective focus. The direction setting is closely related to the genes, advantages and strategic vision of each integrator.
Take Ronglian as an example, why did you choose cloud and data?
From a general perspective, the digital economy has become the theme of the new era, and data has become a new production factor, a tool for perceiving the world, perceiving laws, predicting trends, and making future decisions. At the same time, the evolution of cloud services to cloud-based services has brought about changes in social production relations. Cloud has shifted from the initial infrastructure cloudification to the cloudization of software and various services. Cloud is everywhere in the future. At your fingertips.
As Yan Guorong, President and CEO of Winlink Technology Group, said in his speech, today's users' demand for information services has undergone a fundamental change, and the demand for IT infrastructure has increasingly given way to the demand for business and data governance. Therefore, Ronglian made such a choice by taking advantage of the trend.
Second, there is sufficient accumulation to support Ronglian to complete such a transformation. Winlink has been doing infrastructure and data services for more than 20 years. It is a close partner with Dell, EMC, VMware, Oracle, Ruijie, Hitachi, Huawei, etc., but the service form is slightly different from the current one. . In other words, Ronglian understands the needs of users and knows the pain points of users. Although the transformation is also crossing the river by feeling the stones, there are traces to follow.
With a direction, concrete measures are needed. It should be said that the formulation of actual measures will further test the company's judgment and decision-making power, because a careless move may cause the entire strategy to fail.
One two three four five
Looking at the transformation measures of Ronglian, the five-sentence summary is that one is to adhere to the service orientation; the other is to build three capabilities, including technology research and development capabilities, service delivery capabilities, and industry development capabilities; third, to achieve the four modernizations, namely, specialization, Standardization, productization and commercialization; the fourth is to deploy the four major businesses of cloud services, data services, self-owned products and services, and data center construction; the fifth is to focus on the five major industries of finance, government utilities, operators, energy manufacturing and biomedicine.
Focus on the two major business directions of cloud and data.
In terms of cloud services, it mainly includes private cloud construction services, public cloud MSP and industry cloud operation services. Ronglian is committed to solving the problems of users building, going to the cloud, managing the cloud, and using the cloud, becoming a professional partner for customers to build private clouds, go public, manage hybrid clouds and use industry clouds.
In terms of data services, Winlink will provide users with self-developed data products and partner data products in the entire life cycle of data collection, data storage, data management and data application of customer data, and provide users with professional data services to help customers discover data value.
Yan Guorong said frankly that the transformation cannot be achieved overnight, it is a long process, and the Ronglian will go on step by step.
It is worth mentioning that Ronglian also released a new brand VI this time. The upgraded group LOGO conveys a more recognizable technology brand image with a simple and clear modern visual language, which also means Ronglian Technology. The Group will welcome new opportunities in the blue ocean of the industry with a new look.
postscript
Although the curtain of integrator transformation has been open for several years, it can be said responsibly that no integrator has yet to say that the transformation is successful. So Ronglian’s transformation is too late, but there must be opportunities. Ronglian itself also showed great courage and made full preparations to fight this tough battle, including the head Yan Guorong who has just come from Digital China, and the organizational structure has also been adjusted.
As an IT veteran who has been in the industry for more than 20 years, Yan Guorong said in the interview very true. For example, the transformation shows that Ronglian did not do well in the past, and the productization of Ronglian has not yet figured out. The transformation is really slow now. But this is also one of the important factors for me to be optimistic about its future. Only by recognizing my own shortcomings can it be avoided.
Finally, I write down the three goals of Ronglian's transformation: 1. To cross the scale of 10 billion as soon as possible, and now it is more than 3 billion; 2. To advance the technology to a new level and truly become a technology-based company; 3. To improve the management level of the company Take a step up. See when Ronglian can achieve it.