Talking about entrepreneurship, I have to mention Ben Horowitz's "Starting a Business Difficulty"
Horowitz's entire entrepreneurial journey was ups and downs, and he was on the verge of bankruptcy several times. He tried his best to resolve the crisis and rescue the company from the edge of the cliff.
Think about everything in reverse.
Many books on the market talk about how to succeed in entrepreneurship, and few Horowitz talk about the crisis in entrepreneurship.
We can learn how to solve problems after messing things up through his affairs.
Ben Horowitz clearly described his situation:
In more than 8 years as CEO, only 3 days were good times, and the remaining 8 years were almost all difficult.
Such difficulties are almost unimaginable to us.
If you want to start a business, you might as well ask yourself a few questions:
1. Who are the target customers?
2. Compared with competitors, what are their shortcomings?
3. What are its own advantages?
4. Can it be copied quickly?
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