Douyin is one of the two wonderful flowers in the short video field. If there is traffic, some people will get rich. But many people don't know some basic knowledge, so they just go in the direction they feel right. The direction is wrong, it can only get more and more biased.
Why do some new accounts send videos every day, but the amount of playback is so pitiful, let alone conversion. On the contrary, I have a friend who does home furnishing. Every day, he takes up tasks from the "Group Amount" applet and specializes in home-based tasks. After getting the samples, I shoot the vibrato video and only do it in just two weeks. The result is about 100 orders sold live every day, and daily sales of goods can reach about 10,000.
If you want to know how to do a good job in Douyin and operate it well, you must first know the rules on the Douyin platform. Only by following the rules can you know how to operate.
1. Why can't the newly registered account be posted immediately, and I need to maintain the account first?
It is best to maintain an account for 3-5 days before the official release of the content. The main purpose is to increase the initial weight of the account. Keeping an account is to simulate the behavior of real people, like, follow, comment, share, watch live broadcast, online time, that is to say, it is not that I follow one like a day, it counts as one day, it is based on your Douyin online time, which means you In the early stage, you can brush hundreds of items, but the content you brush should be related to your positioning.
2. Do the 4 common types of short videos?
Video + subtitles, vocal and wording, picture sliding, live action + subtitles
3. What are the two common formats for short videos?
The horizontal screen is 16:9, the vertical screen is 9:16
4. Do the more video works, the faster the fans?
There is no direct relationship between the number of fans and the number of works. Sometimes, too many posts can have a counterproductive effect, and the resulting screen makes fans feel aesthetic fatigue. Therefore, I would rather spend a week polishing one work instead of making 21 works in 7 days.
5. How to activate 1 minute video permission?
You need 1,000 fans to activate.
6. How to activate the e-commerce window function?
Meet these three conditions at the same time: ≥ 3000 fans + ≥ 10 video works + real-name authentication
7. How to get live broadcast permission?
This is the Tik Tok initiative to invite the operator to open it. Generally, the number of fans can reach thousands to tens of thousands. (However, a live broadcast of fans who are not in units of 10,000 is basically equivalent to looking in the mirror.)
8. What is DOU+?
DOU+ is a content heating tool, the official advertising platform of Douyin, which can help you recommend videos to more potential users.
9. What should I pay attention to when making videos in the early stage?
First, the first five videos will basically become zombies if they don’t get up, that is, the videos posted later will not get any recommendations. Even if there are popular videos, it is occasionally lucky. Most videos have low 4 indicators. Pathetic.
Second, don't brush powder, don't brush likes, don't brush any amount, don't brush!
Third, keep in mind the second article.
10. Is it okay to carry someone else's work?
Moving videos is a shortcut, but sometimes shortcuts are not suitable for everyone. Some people have a lot of luck in it. They can be played in the short term, but they cannot be used for a long time. The safest way of production is to be original.
11. What is the Douyin algorithm?
The Douyin algorithm is actually a funnel mechanism, which is basically the same as the principle of the decentralized recommendation algorithm of Toutiao. It is divided into three steps:
First, the cold start flow cell exposure
Assuming that 1 million people upload short videos on Douyin every day, Douyin will randomly assign a cold-start traffic pool with an average exposure to each short video. For example, after each short video is approved and sent out, there will be an average of 1,000 exposures.
Second, data selection
TikTok will analyze the data of various dimensions such as likes, follow, comments, and reposts from the 1,000 exposures of these 1 million short videos, and then select videos with more than 10% of the indicators from them, and allocate an average of 100,000 to each. Exposures. Then go to see which ones are like, follow, forward, and comment more than 10%, and then roll into the next round of larger traffic pools for recommendations.
Third, the boutique recommendation pool
After one round of verification, short videos with extremely high like rate, playback completion rate, comment interaction rate and other indicators have been screened out to have the opportunity to enter the boutique recommendation pool. When users open it, they can see dozens of hundreds That’s how the video with 10,000 likes comes from.