As the saying goes, "Passionateness hurts parting since ancient times." Therefore, when going out and in a foreign country, people are always troubled by various feelings of parting.
At this time, if you stumble on air tickets, hotels, or taxis, or spend more money, I believe many people will be tempted to chant a poem: "It’s good to be at home for a thousand days, but it’s hard to go out."
It is precisely because of this that people are eager to obtain more efficient and considerate business travel services and make their business travel more warm.
Traveling also needs temperature
"When my daughter went to study abroad, although we could communicate at a distance, we couldn't experience the warmth of embrace." said Fang Jiqin, senior vice president of Ctrip Group and CEO of Ctrip Business Travel. "The same goes for travel. It also needs temperature. To reflect the difference between virtual travel and real travel, so that users can increase their experience and sense of experience during travel, which is also a major advantage of Ctrip."
This is what Ctrip says, and it does so. As a leading travel management company in China, Ctrip Business Travel, a subsidiary of Ctrip Group, is working with many partners to do this.
Nowadays, from the reservation of various train tickets and air tickets at home and abroad, to the reservation of millions of hotels covering both domestic and international, to the reservation of various domestic and international airport transfers, rental cars, self-driving cars, corporate chartered cars, etc.... In short, users can All imaginable travel product reservations can be done in one stop at Ctrip.
Not only that, for corporate customers, from travel application and itinerary booking before a business trip, to the replenishment function during a business trip, to travel reimbursement after a business trip, Ctrip Business Travel can also provide them with a comprehensive, intelligent and integrated one. The full-process service of station-based travel management can help companies greatly improve travel management efficiency while saving large travel costs for enterprises.
That's right, since having Ctrip Business Travel, my mother no longer has to worry about my business trip.
Bring business growth various kinds of problems
With the rapid development of business scale and sales team, Ctrip is also thinking and exploring how to reduce service costs through technology, including how to apply emerging technologies such as artificial intelligence and human-computer interaction to the service process.
Facts have proved that Ctrip's thinking and exploration of future technology is extremely forward-looking.
When Ctrip.com's high-quality products and services have won the favor of more and more consumers, and the situation is very good, Ctrip.com also realizes that some problems can be further optimized:
The sales team expanded rapidly, but lacked sales process management, sales representatives were not well-regulated and did not form an effective sales methodology;
Different types of business opportunities are incorrectly or repeatedly allocated, unable to accurately identify customer needs and affect customer experience, and miss many potential business opportunities;
With the rapid expansion of business scale, as the core link in the sales process, Ctrip's original CRM system has been overwhelmed.
Ctrip Business Travel and SAP's strong alliance
After being aware of its own problems, Ctrip Business Travel began looking for solutions suitable for its own development in the first time to improve sales efficiency, speed up the purchase process, and improve customer experience.
After comprehensive consideration, Ctrip Business Travel finally chose SAP as its partner among many cloud service providers.
Yan Wei, Director of Ctrip Business Travel Data Center, revealed that the reasons for choosing SAP are mainly based on the following considerations:
First of all, SAP is a major international company, and Ctrip.com also has to take the path of internationalization. The two sides are very compatible in this regard.
Secondly, SAP has a very rich accumulation of experience in the industry, has a large number of industry best practices around the world, and has excellent experience in improving business insight, improving sales efficiency, and improving customer experience.
Furthermore, as the core of the system, SAP's sales cloud solution can be linked to various internal systems of Ctrip, including the call center system, user system, and registration system. It is very convenient to use.
It is worth mentioning that the Sales Cloud (hereinafter referred to as SAP Sales Cloud) in the SAP Customer Experience solution adopted by Ctrip Business Travel has been ranked in the Leaders Quadrant of Gartner's Sales Automation Magic Quadrant for two consecutive years.
Multi-party win-win: Hello everyone is really good
After choosing to cooperate with SAP, the changes brought to Ctrip Business Travel are also multifaceted:
Even in the face of a large number of registered users on the platform, SAP Sales Cloud can maximize the win rate of each platform sales opportunity of Ctrip.com, and there is no need to worry about business growth too fast.
SAP Sales Cloud unifies external data sources, builds a clue pool for Ctrip's business travel, and can incubate clues based on this, and explore more potential business opportunities.
At the same time, the sales cloud has opened up the front and back data, complete records of the whole process data from clues to signing, can assist sales in collecting necessary information at each stage, create a complete view of each customer and each business opportunity, fully grasp the dynamics of opportunities, and strengthen Centralized management of customers and business opportunities.
By opening up front and back-end data, fully recording the entire process data from leads to signing, and integrating all sales-related information for analysis, SAP Sales Cloud can also provide sales with periodic performance reviews and constructive sales planning decisions.
Not only that, by integrating with platforms such as finance, SAP Sales Cloud also helped Ctrip Business Travel to open up online and offline processes, thereby accelerating the progress of sales.
"SAP provides us with better management tools than in the past, which can help us improve the process of standardized or refined management. This is exactly what we need." Fang Jiqin said, "In the future, I hope that we will cooperate with SAP and customers. Together, we can achieve a win-win situation for all parties. This is the real beauty."
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