Recently, the Tesla model3, which has been widely welcomed by domestic consumers, has once again cut its price by more than 30,000 yuan to 249,900 yuan. It seems that it is aimed at rival BYD's Han. In the face of the sharply reduced model3, does BYD Han have an advantage? ?
The reason for the significant price reduction of model3 is that it uses a lower-cost lithium iron phosphate battery, while the price of the original ternary lithium battery version remains at more than 270,000 yuan. This model 3 using lithium iron phosphate battery can be described as A customized version for the Chinese market.
The body weight of Model 3 with lithium iron phosphate battery has increased by 131 kg. As a result, the energy density of lithium iron phosphate battery is lower than that of ternary lithium battery. In order to enhance the battery life, the battery data had to be increased. According to Tesla's official The data shows that the model3 with lithium iron phosphate battery has a cruising range of 445 kilometers to 468 kilometers.
Although the energy density of lithium iron phosphate batteries is lower, the safety is higher than that of ternary lithium batteries. At the same time, the cost of lithium iron phosphate batteries is also much lower. However, Tesla has not used lithium iron phosphate batteries before, so this This model3 uses lithium iron phosphate batteries and has the cost of testing the water. I don’t know if consumers will accept this model.
Since model3 was produced at the factory in Shanghai, China at the end of last year, the price has been continuously reduced. Under the attraction of price, model3 has become the highest-selling model in China’s new energy vehicle market. The monthly sales volume is basically over 10,000. With the popularity of model3, domestically produced new models Energy auto company BYD and others are facing squeeze.
In order to break the situation, BYD developed a blade battery pack after several years. The actual battery pack is still a lithium iron phosphate battery. However, it has changed the design to increase the energy density of the battery and reduce the battery volume. The newly launched BYD Han adopted this Models of batteries. BYD is full of expectations for this model of Han, and has carried out a vigorous promotion of it, and the price is 219,800 yuan.
BYD Han's sales in August were 16.27 million, obviously its sales performance is far inferior to model3. Now that the price of model 3 is cut again, BYD Han is undoubtedly under tremendous pressure. BYD Han is either helpless to face the decline in sales, or can only reduce the price and promotion volume.
BYD once ranked first in the domestic new energy vehicle market for several years, but with the localization of model 3 and the sharp drop in subsidies for new energy vehicles, BYD's new energy vehicle sales continued to decline. The launch of model 3 using lithium iron phosphate batteries is another test for BYD.
China is the world's largest new energy vehicle market. Since 2015, the sales volume of new energy vehicles in the Chinese market has ranked first in the world for four consecutive years. Several powerful new energy vehicle companies such as BYD and BAIC New Energy have also been cultivated here. As Tesla produces new energy vehicles in China, China’s local new energy vehicle companies have begun to face Tesla’s competition. Will this competition make China’s new energy vehicle companies stronger?
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