At the just-concluded Huawei Developer Conference 2020 (Together), HMS Core's Huawei Analytics Kit was unveiled, which attracted the attention of developers. As a cross-platform, multi-device one-stop analysis platform for mobile application and Web developers, Huawei Analytics has undergone multiple iterations and its service capabilities have continued to upgrade, bringing better services to developers around the world.
Application Service Sub-forum-Huawei Analysis Keynote Speech
On September 11, at the popular application service sub-forum, the Director of Huawei Analytics Products introduced HMS Core Huawei's analytics capabilities to global developers. Huawei analyzes simple SDK integration, intelligent product analysis, flexible event analysis, and automatically generates dozens of multi-dimensional analysis reports to help developers, products, and operators easily understand user behavior, realize data-driven refined operations, and create applications The "most powerful brain"!
One-stop multi-platform free service
In the keynote speech, the biggest highlight is that Huawei Analytics supports cross-platform and multi-device analysis, which can realize unified analysis of Android, iOS, and Web products. Product and operation personnel can view the unified analysis report of multiple platforms and multiple devices or the subdivision analysis report of a certain platform or device to gain a comprehensive insight into the behavior characteristics of users in the application.
Rich analysis models, flexible event analysis
Huawei Analytics supports the automatic collection of more than 30 key events, such as app crashes, installations, uninstalls, updates, in-app purchases, ad clicks, etc. In addition, it also supports more than 500 custom events to generate dozens of multi-dimensional analysis reports and development Users can customize events related to the business itself to facilitate comprehensive measurement of application data performance.
Flexible audience segmentation helps precision marketing
Huawei Analytics supports segmentation of audiences based on events and user attributes. It can also generate audiences from retention analysis and funnel analysis with one click to quickly achieve hierarchical user operations.
The generated audience group can be used as filtering criteria in each analysis report to analyze the behavior characteristics of the audience group in a targeted manner. It can also be used to accurately reach Push, A/B testing, in-app messaging, etc., to achieve a closed loop of marketing insight.
Forecast service is released
In the keynote speech of this sub-forum, Huawei Analytics officially unveiled its prediction service, using machine learning algorithms to predict users who are at risk of churn and users who have a tendency to pay, and help products and operators plan operational activities to prevent user churn and increase paid conversion . At the same time, based on the prediction results, combined with Huawei Push, A/B testing, and in-app messaging, multiple scenarios promote refined operations.
Partner Testimony-Data Driven Smart Operations
In the sub-forum, Qiao Cheng, the chief operating officer of Now Meditation, a partner of Huawei Analytics, shared the experience of using Huawei Analytics with all the developers present through the keynote speech "Exploring High-Value Users and Increasing Application Revenue".
Partners said that whether it is new addition, activeness, retention, or paid conversion rate, Huawei's analysis platform can implement differentiated operation strategies based on user attributes, user behaviors and preferences, and drive the growth of operating indicators. Now Meditation believes that with the help of Huawei's analysis, user operations will surely usher in a new height this year.
At the same time, Yang Jiasong, the operation director of the domestic tower defense game Tata Empire, shared the process and experience of using Huawei analysis in the game's operation process.
Tata Empire stated that in the course of its game operations, it has benefited from the real-time monitoring function of Huawei's analysis and material testing to understand the changes in the magnitude of new users in real time, and adjust the materials in time to improve the effect of new users. At the same time, use the funnel function to review the new pull situation, observe the conversion of each link, and locate the cause of the loss. The funnel tool can also store the lost users as an audience for further research. When verifying whether each version update is valid, use the "Filter and Comparative Analysis" function of Huawei Analytics to perform user segmentation analysis and multi-dimensional drill-down analysis.
In addition, the partners said that in their continuous development process, they have always been inseparable from the analysis and application of data. Real-time analysis, funnel analysis, comparative analysis, user life cycle analysis and other analysis reports provided by Huawei Analytics, as well as cross-platform and multi-device support, allow developers to focus on user insights and operational strategy evolution without having to analyze the system Time spent on development and data processing has greatly improved the efficiency of product operations.
Huawei analysis and experience exhibition area
In the interactive experience exhibition area of Huawei Analytics, developers learned about the product introduction of Huawei Analytics and experienced the powerful functions of Huawei Analytics on site. They all expressed that they are helpful to their own business operations and will integrate Huawei analytics as soon as possible to catch up with data. Driven express train.
Codelabs hands-on experience minimalist integration
In the Codelabs interactive area, developers have all started to experience the minimal integration of Huawei Analytics, and how to use minute-level real-time online debugging functions and online debugging data reporting conditions, which greatly enhanced the confidence of enterprise developers to join Huawei Analytics. .
In the future, Huawei Analytics will continue to make efforts in machine learning algorithms, intelligent marketing integrated platforms, and 1+8+N full scenarios. It hopes to work with more developers and partners to build a digital innovation ecosystem and lead the way in big data. A new era of scene intelligence.
If you want to get more information about Huawei's analysis in the first time, you can go to the official website of the Developer Alliance to find out, or send an email to [email protected] for consultation.
For more details, please refer to:
Official website of Huawei Developer Alliance: https://developer.huawei.com/consumer/en/hms
Obtain the development guidance document: https://developer.huawei.com/consumer/en/doc/development
To participate in developer discussions, please go to the Reddit community: https://www.reddit.com/r/HMSCore/
To download the demo and sample code, please go to Github: https://github.com/HMS-Core
To solve integration problems, please go to Stack Overflow: https://stackoverflow.com/questions/tagged/huawei-mobile-services?tab=Newest
Original link: https:? //Developer.huawei.com/consumer/cn/forum/topicview fid = 18 & tid = 0202354902710940726
author: Do not eat strawberries