Author | Pure Smile
Source | Pure Smile (ID: keeppuresmile)
"Give me ten years to record the joys, sorrows and sorrows of this world."
If this sentence is placed, it is not surprising that the Internet is developing rapidly today.
But if it were placed ten years ago, or even twenty years ago, it would be idiotic.
However, just ten years ago, when the Internet was still in the era of 2G and 3G, Su Hua, a young guy obsessed with programming, boldly proposed this idea.
Fate
Like ordinary people, Su Hua was born in an ordinary town in Zhangjiajie City, Hunan Province. His father was a civil servant in his early years, but later resigned to start a business. Although it is not rich and expensive, it is enough to provide a family's daily life.
Like ordinary children, going to school and studying hard is the best way for him to get out of this small town. He is also very competitive, and his grades have been good since childhood.
In order to reward him for his good grades, his father bought the popular Xiaobawang learning machine at the time.
It's no different from an ordinary father rewarding his children. But it was this small learning machine that influenced Su Hua's life.
The learning machine at that time, although not as advanced as it is now, was also a novelty. It can be used not only for learning, but also for playing games, and even for writing code.
The average child may be addicted to playing games, but Su Hua does not. At that young age, Su Hua was attracted by a string of magical codes.
At the age of 12, he typed the first string of codes in his life on this game console.
Later, he seemed to have opened the door to a new world and began to devote himself enthusiastically to the research and learning of these codes.
Although, for a long time, he was obsessed with studying these codes like some children were obsessed with games. But his performance has always been among the best, so his father rarely restrained him.
This inexplicable fate also began.
select
Some roads seem close, but they walk far. Life is half reality and half dream.
He has been passionate about programming since he was a child. After his own hard work, he finally entered the Software School of Tsinghua University at the age of 18 and began to conquer and study this major.
His family is not rich, but he has always loved programming, and he has always worked hard.
Einstein once said, "For everything, only love is the best teacher."
At Tsinghua University, where the talents are abundant, Su Hua's reading is a ten-year book. From his undergraduate to his Ph.D., Su Hua has always maintained his original intention and loves this subject. I think if you are not really passionate, you might not be able to persist like this.
At that time, he was studying his homework and studying in the library, and his whole mind was studying.
When he came back to his senses and looked at his parents who were silently supporting him behind his back, he realized that the housing prices in Beijing were already ridiculously high, and that families who were not very wealthy in the first place might not be able to allow him to continue studying.
Facing the blow of reality, Su Hua, who is devoted to studying, had to reconsider his life choices.
On the one hand, I love my studies, on the other hand, I have always supported my family.
In the end, considering the practical problems, Su Hua had to choose to drop out of school and start to work and get salary.
In fact, life is like this, and the road to pursuing what is truly passionate in the heart is not always easy.
"Life is unsatisfactory nine out of ten" What determines success or failure is not the blow to you from reality, but what choices you will make in the face of such reality.
Start a business
With his high education from Tsinghua University, Su Hua successfully entered Google and started related work, mainly responsible for "search and system architecture."
At Google, Su Hua is no longer exposed to various codes engraved on books.
The personal experience and the learning at work made Suhua feel the charm of high technology.
The forced dropout and the work experience gained in Google gave the young Su Hua an idea: entrepreneurship.
In Google, it only takes a few seconds to retrieve a message. When he did not drop out of school, his experience of looking for books in the library made him realize that the times need to be improved, and technology is the driving force.
After working at Google for two years, Su Hua felt that he had accumulated enough experience to start a business.
At that time, he felt that the development of the times should incorporate high technology, so he came up with the idea of video advertising. However, as to what to do, whether to have partners, etc., he did not have accurate goals and positioning.
Moreover, the idea of video advertising, in 2008 when the Internet was still underdeveloped, almost no one was willing to take a risk and invest in a new thing that seemed to have no prospects.
In addition, there was a global financial crisis at that time, which happened to be in 2008. This long-lasting financial crisis went out of control and led to the closure of many financial institutions.
All these made Su Hua's entrepreneurial projects with no foundation, and completely failed.
However, Su Hua, who has never given up too much, did not give up.
In the following year, he and his classmates successively prepared 33 projects.
However, due to insufficient preparation, these projects all ended in failure.
It may really be because Su Hua, who has not waited for the time to "the right time, the right place, and the people and harmonious", has experienced successive failures, chose to continue to accumulate experience, improve himself, enter Baidu, and become the Fengchao system architect.
adhere to
Life is very hard, as long as you don't forget why you started in the first place, you are willing. Not forgetting the original intention is strength.
We are bound to encounter ups and downs on the road to pursuing our dreams, but what we have to do is persistence, the persistence of never admitting defeat, and the persistence of never giving up.
In fact, with his super-high academic qualifications and work experience at Google, Su Hua, who entered Baidu's work, has an annual salary of more than 1 million yuan. This is enough to enable him to lead a quality life in society.
However, Su Hua was not reconciled to this, he has always adhered to his original intention. He wants to start a business and wants to use high technology to do something for this era.
At Baidu, he stayed for two years. In the past two years, he has indeed been studying and accumulating experience. There, he realized the importance of the team and began to learn how to lead an excellent team.
Two years later, he left Baidu without hesitation and chose to start his own business again.
After many failures two years ago and starting a business again, Su Hua abandoned his original idea and began to experiment with search engines.
After accumulating enough experience, this attempt has obviously matured a lot, and it has also made great progress and success. It has achieved a breakeven within a few months.
At a time when the team was motivated, the company's technology was acquired by Alibaba, and Su Hua's team received a large amount of funding.
However, facing Alibaba's job offer, he still hesitated. He has not yet achieved his satisfaction. He wants to create a new thing that belongs to him and belongs to this era.
So, facing the next choice, he fell into contemplation again.
opportunity
Opportunity only favors those who are prepared.
—— Pasteur
In this world, some people have worked blindly for a lifetime, but there is no result; while some people have realized the opportunity and strived for it, and finally achieved a career.
Opportunities are everywhere, but opportunities are not available to everyone. What they need is hard work and persistence that ordinary people cannot.
Su Hua spent 10 or even 20 years of his life to make preparations, so he can accurately seize the opportunity when it comes.
Just as Su Hua was thinking about what decision to make, he met Cheng Yixiao after being introduced.
Originally, he was just holding a trial mentality. During the conversation with Cheng Yixiao, he was pleasantly surprised to find that they had the same goals and their words were very speculative. At first sight, they started a long chat all night.
During the conversation, Su Hua learned that Cheng Yixiao and his team operate the "GIF Kuaishou" app with 900,000 users. This software mainly has the function of making and sharing GIF animations.
Although certain achievements have been made, Cheng Yixiao is dissatisfied with this. So two like-minded people began to try video social software.
In this way, the two people formed a new company and started to adjust Kuaishou. Starting from the fast interface, improve step by step.
After the improvement of Kuaishou, the interface is much cleaner, and at the same time, the functions of recording and shooting videos are added.
But the result was not satisfactory. After the improvement of Kuaishou, a large number of old users were lost, but new users hardly increased. This made Su Hua lost his thoughts and began to wonder if he had done something wrong.
At this time, someone in the team put forward the idea of finding a star and driving traffic, but this was immediately rejected by Su Hua.
He has always insisted that "truth" is the original intention of Kuaishou, and only truth can record the living conditions of ordinary people.
That's right, it was the words "true" that Su Hua blurted out, which made him suddenly awakened. There must be something wrong, and it must be that the data provided by the algorithm is not accurate enough.
Since then, they have begun to specialize in algorithm recommendation technology, completely ignoring manual recommendation, and recommending the most accurate content for users with the most accurate algorithm data.
With the unremitting efforts and serious responsibility of the team, not only the lost old users have returned, but also the daily active users of Kuaishou increased 20 times in half a year.
At this time, the domestic environment has also been improved. The development of the Internet has entered the 4G era, and Wi-Fi and smart phones have been widely popularized.
This brings a golden opportunity to the development of Kuaishou.
challenge
Due to the rapid development of the Internet, since June 2015, Kuaishou users have increased by nearly 200 million in eight months. About two years later, that is, around 2017, Kuaishou registered users have exceeded 700 million.
With the popularity of the Kuaishou app, all sources of capital have also rushed to Su Hua.
However, just after the rapid development of Kuaishou, new challenges have emerged.
With the popularization and development of Kuaishou short videos, many people have seen profit opportunities in this area, and they have also seized the loopholes in this emerging matter in laws and policies.
New for-profit entities were born from this. In order to gain attention, some people do whatever they can, and even start to touch the bottom line of morality.
"Some people set firecrackers into their pockets, some people eat pork and seafood in their lives, some abuse cats and dogs for fun, and even underage girls appear on the platform, using early pregnancy as a gimmick to make money, attracting a large number of underage girls to follow suit and imitate..."
At the time, these weird and bloody videos aroused criticism and condemnation from CCTV and other media.
This made Kuaishou, who had just begun to be popular, stepped onto the cusp of public opinion.
Facing new challenges, Su Hua promptly acknowledged the mistakes and did not seek out the reasons from the outside world. Instead, he posted a message on the Internet in time, saying that he acknowledged the existence of Kuaishou vulnerabilities and promised to deal with these vulnerabilities in time and give everyone a clean network environment.
He said so and did so.
Overnight, more than 10,000 Kuaishou accounts were blocked, and Su Hua also recruited more than 5,000 video editors and reviewers to ensure that the quality of each video passed.
At the same time, there are age restrictions for Kuaishou live broadcast rooms. In order to prevent minors from indulging in the Internet, a "parental control mode" has also been added.
Slowly, Kuaishou re-entered the public's vision in a new state and became a way for more and more people to record their lives.
However, just when Su Hua was dealing with internal incidents, he had no time to take care of the outside world. Douyin, a video software, has become Kuaishou's strongest opponent.
Douyin, which has almost the same functions as Kuaishou, has had a great impact on Kuaishou when it was launched.
TikTok, as soon as it went online, showed the momentum of the tiger, various advertisements, endorsements, and in a short period of time, it expanded its popularity. At the same time, he did not hesitate to spend a lot of money to become a sponsor of some popular variety shows. In just two or three years, the registered users of Douyin have reached a level of peace and security.
Unlike Douyin, Kuaishou has always maintained a low-key and restrained state. Because it wants to record everyone's real life status, Kuaishou rarely accepts ads and finds celebrities to endorse it since it went online. Therefore, in terms of development, it is not as fast as Douyin.
The phrase "being beaten if you fall behind" is also suitable for the highly competitive contemporary society. The emergence and development of Douyin is likely to replace Kuaishou.
So while the vibrato became stronger, Su Hua began to panic. At this time, he adjusted the original low-key route and began to spend a lot of money on variety shows and advertising.
Although, in order to compete and survive, Kuaishou has made a series of changes.
However, what remains unchanged is the original intention of recording the lives of ordinary people.
At present, Kuaishou and Douyin are in a state of rapid development. The 5G era has come. This is likely to be a new node in high-tech development.
The future is unknown, but I believe that Su Hua, who has been able to maintain his original intention and did not give up lightly, will never stand still.
"Give me ten years to record the joys, sorrows, sorrows and joys of this world" This is a dream of Su Hua when he was young. For this dream, no matter how difficult it is, he persevered.
At last
Nothing becomes famous overnight, but it's all made into steel.
When Kuaishou became popular, everyone really met Su Hua. It seemed that Kuaishou made Su Hua, but in fact, it was Su Hua who made him.
The popularity was only a moment, but for this moment, Su Hua persisted for nearly 20 years, and, in order to keep Kuaishou up to the trend of the times, Su Hua may have to work hard for another 20 years.
Every age has heroes of every age.
In the history of Su Hua's struggle, an indispensable part is the original intention. Before making Kuaishou, his original intention was: to create new things that belong to this era.
After Kuaishou was truly created, his original intention was to record the true joys, sorrows, sorrows and joys of this world.
Everyone of us living in this world will have the original intention, but can stick to it forever, but very few will not change.
This is why, most people are ordinary people, but few people are looked up to.
So as long as there is an ideal in the heart, the road will remain great. No matter when, we must stick to our faith and shine.
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