The basis of innovation is to break down barriers, to try to integrate multiple elements and things, and to cooperate with a mechanism of natural evolution and survival of the fittest. The next-generation Internet revolutionary platform is a collaborative co-construction platform that has no barriers, is based on modules, is connected as a means, and takes evolvability as the basic requirement. I named it "extensible primitives."
I also want to call it "Babel", that is, the Tower of Babel. It is a tower built on the basis of language communication. In Western mythology, it is a tower built by the people of the world to heaven. In the end, God split people's lives. The language fell apart. This story has the meaning of "integration". I hope that this product can break the barriers of collaboration between people and enable individuals to use the mobile Internet and various technologies that promote online and offline integration to collaboratively build rich small scenes. Freedom is gained in the ability of the scene, and then the production capacity and capital of the world are attracted to the scene constructed by the individual, instead of sucking the individual like a wool, making the world more decentralized, taking group value as the core, and allowing the group to be creative. The ability to counter the advantages of integration. And this is what modern society should do, it is in line with the general trend of historical evolution, and it is in line with the basic laws of the development of things, and it is also my unswerving basic belief.
The root of this world's boringness lies in barriers everywhere.
You see every social platform, WeChat, QQ, Momo, soul, she said, it’s not that the product manager of the platform XX has defined the product scenes, all scenes are defined, you can only pass the set scenes Play a social role and show yourself in accordance with the rules of the platform. The social style conforms to the basic tone of the platform. This is because the platform needs to use its core capabilities and core positioning to harvest benefits. It is not important whether it matches with you. You cooperate with it. Very important, this is the true face of the Internet under the barrier.
So have you ever thought that you can actually build the scene yourself?
In many cases, product barriers limit people's imagination and make people stupid. The mediocre people are used to the life of clothing to stretch out their hands to open their mouths, but entrepreneurs see it very clearly. With the development of the mobile Internet, many business portfolio models that break barriers have emerged. Just cite a few examples: AR viewings, live broadcast sales; article modules combined with various business enterprises to attract traffic, and then content editing posts become popular; short videos are combined with information streams, and games, live broadcasts and social networking are combined.
You will find that breaking resource barriers is often beneficial to the development of the platform's core business. The reason is very simple. The essence of all progress is actually purposeful entropy increase. The essence of human evolution is "intelligence purposeful entropy increase", and business development is also purposeful to create refinement. Then, on the basis of the original core scenes, we will continue to break down barriers and create other scenes.
So have you ever imagined why the scene must be built by the platform, why can't the scene be built by you?
Imagine that there is a platform here that has all the scenarios that Momo has in games, social networking, live broadcasting, and LBS. In addition, it allows you to build scenarios by yourself. With such a small change, you will find that the main line of the platform has changed immediately, and there are no more women who hang up their avatars and post updates where they are waiting for men to send gifts. When a platform allows individuals to build scenes, individuals will use this ability to participate in the collaboration of scenes to show their own value, instead of low-level methods such as photos of luxury cars and gifts. Every man and woman can use the collaborative social scene they participate in to demonstrate their value, instead of being treated as a monkey by the platform in a given scene.
Not only individuals, but also companies.
Today's enterprises are promoted by entrepreneurs, entrepreneurs have to integrate resources from all walks of life, and businessmen have to break all kinds of information gaps and run a business. If an enterprise creates value for everyone, why can't everyone force entrepreneurs from the bottom up to form an enterprise? This is the only reasonable understanding of the future of socialism.
Why hasn't the latter situation occurred yet? In fact, it appeared long ago. You can see that as the Internet gradually breaks down barriers, many suppliers have found big Vs with traffic, and many fans are forcing Vs to cash out. Unlike the traditional model, they don’t use traditional channels and rely on the power of everyone. A company is formed from the bottom up.
Why did this situation not become popular? Because of barriers, although the Internet has brought everyone together, the current platform does not support in-depth collaboration between online people. We do not have a platform for collaborative construction, and we lack interpersonal interaction. Scene construction.
In order to clarify this truth, and to understand the difference between building a scene between people and an entrepreneur setting up a scene for you, I will tell another story here.
This story is about the birth of language. Tens of thousands of years ago, ape-man hunting only needed to hum and send signals to each other (see today's lion group), so how did language come into being? A kind of productivity is involved here, that is, "fire". In order to create fire, everyone gathers firewood to build a bonfire. This is a bottom-up collaborative construction.
After the creation of the bonfire, everyone looked at each other. The warm thing of fire brought people together, and they changed from separate beasts to social people, so they thought, should I say something, and language was born. . This is called a scene.
If primitive people did not construct the scene by themselves, but instead rely on the natural evolution of the scene, relying on caves and weather, could it evolve? Impossible, the foundation of human evolution is the ability to build scenarios from the bottom up. If someone here says that the current entrepreneurs are these primitive people, ordinary people just eat and drink, then you are really stupid, you still can’t distinguish the difference between bottom-up and top-down, and you are more The business world lacks awareness.
Having finished talking about why collaborative construction is the essence of technological development and also the essence of human social development, then what kind of scenario I am going to talk about next?
In order to achieve timeliness and shorten the distance between people, the mobile Internet must be used to construct the scene, but how does the constructed scene generate value? This part is the "application of the scene".
The application of scenarios will exist in two aspects, one is an online scenario, and the other is a combination of online and offline scenarios.
Online scenes are actually scenes presented on mobile terminals. The essence of online is to improve efficiency. However, there is no way to compare the richness of online scenes with offline. The richness of online scenes will surpass offline in the future. Looking at it now, most of the GDP is still driven offline, and the scene will still rely heavily on offline.
So how to use technology to integrate a combination of online and offline scenarios is very important. Now there are many technologies, such as intelligent voice recognition technology, two-dimensional codes, certain scanning technologies on cameras, 3D printing, remote control, etc. In fact, they all provide a foundation for offline scene creation.
An ideal future is: Individuals have left many personalized scenes in the real world with the help of this collaborative construction tool. We can scan a QR code and new scenes will appear. Everyone can customize their own investment. Scene experience, a small entertainment center. Maybe people’s ability to entertain scenes will rise at that time, and going back to watch Disney is like watching the Colosseum now, "Why do you find such a monotonous scene interesting?"
The pure online scene will also be beautiful. People can customize their own community scenes and information flow scenes. On a collaboratively built platform, if you post some grandstanding things, they will be eliminated by natural evolution. Why? ? Because in a collaborative co-construction scenario, each participant is a co-creator. When the time comes, the focus of people's reading is, what use is it for me?
In short, if the user is not the platform's plaything, everything is different.
There are many things that individuals can do to create a scene. You can see the sentence above: "First gain freedom from the ability of the scene, and then attract the world's production capacity and capital to move closer to the scene constructed by the individual." If this world, this ever-evolving world really has such a change in situation, what kind of abilities will individuals burst out? How will the world change?
Will the house still be designed by the developer? Individuals can build their own ideal house types, forcing developers to innovate, forcing innovation in the entire engineering process, and forcing the entire real estate industry to transform.
Social networking can only "produce" in your limited gameplay, to boost the value of your platform? Bah, we humans are very creative. Even the birds will build nests as gifts and set up courtship scenes when courting, let alone humans? Will humans have a chat and reveal their riches? We will release creativity to build scenes, and creativity is value in the future! The scene is the capital to be realized!
Information flow can only be browsed according to your platform rules? E-commerce orders based on your recommendation? Do not! Scenes emerge from one, with roots all over the place. Services and audiences are like multi-dimensional graphics that are constantly expanding, each forming a small center after decentralization. All information and commodities will become vassals of these small scenes, rather than leading them.
The design of this product is very difficult. For this reason, I also re-read Extenics, but you have to know that there is no such discipline in this world. There is no such rule. From 0 to 1, I can only set this product to be established. Deductions are made on this basis. I only hope that I can describe the core of this product as much as possible without making fundamental mistakes.
I’m here to set the foundation of this platform first. According to extenics, things can be divided into matter element, matter element, and relation element. I’m not sure if this is the best model, but this collaborative construction platform must be based on " Primitives” and connections are composed. This is nonsense, because all platforms are composed of primitives and connections. The important thing is the difference in system rules.
My current design logic for this product has hardly changed from this time 5 years ago.
Co-construction platform product design
Individuals have a limited number of primitives. As the "capital" of individuals in the collaborative construction of the platform, the limitation is for the effective use of individuals, paying more attention to the operation of "primitives", and allowing primitives to be connected by more organizations. Or be collected by more people, and at the same time avoid the flood of spam, I now assume that each user I give 100 primitives by default.
1. Basic composition of the platform
It is composed of primitives + connections. Primitives with rich text are the basis for setting up a scene and presenting them. Connections are the prerequisites for primitives to form an organization and interaction between people.
Through the targeted targeting of rich text, a collection can be constructed as a form of presentation of the scene. But in order to normalize the data, is it necessary to logically decompose the content of a rich text? The "thing element" of extenics includes things attributes, things attribute values, etc. The "thing element" includes: action, execution object, force object, time, place, and so on. There is no content barrier to the collaborative construction platform. How to split the content input logically?
How to make a general model?
Then I think, just go to the minimalist and build the framework first.
So how to connect, what are the forms of connection, and whether the connection rules are scientific is the key to the success of the platform minimization model.
2. Connection form
The traditional forms of connection are adding friends, likes, favorites, and forwards. These are all one-dimensional connections, which are low-value connections from "points" to "points." surface. To form an organization by primitives, it may include "upper and lower nesting" connections and "parallel relations" connections, which are the basic interactions that form an organization.
Then after the organization is formed, there will be another interaction between the individual and the organization. Do we assume that the individual is represented by a homepage, or the individual is a representative of a bunch of primitives? Or the presentation of the individual itself is a primitive created by itself. After all, extension primitives, what else are primitives not extensionable?
Then the connection form is tentatively tentatively set for the simplest two above, and the interaction relationship of the connection is also minimal.
If it is a real block, we can use this connection rule to build anything, refer to the game "minecraft", I hope I didn't miss anything.
3. Function expansion
We assume that someone will use the things I briefly described above (is it possible to simply say that all people use it to set up the scene), then there must be functionality other than the connection form, such as various positioning methods and algorithms. Doesn't need LBS, is there a separate ubiquitous primitive scene, and how to do positioning.
Is live chat to do and how to do it.
How to include payment function, privacy function, code scanning function, and all the following IOT (it must be based on such a platform, there is no reason to separate the scene construction, just because of stupidity, so that some people can’t see it). Additional functions, in what form should they be added. I hope that in the future, it is smart enough to get rid of logical input, and various input and function settings can be completed through voice, so the interaction between the platform and the user will be much more convenient.
4. Other
If there is a platform for collaborative construction, it is impossible to only consider individuals to do resource matching. It is also necessary to find out the rules of resource allocation and exert influence on individuals to improve efficiency. Many people who believe in algorithms may feel more about this area. interest.
When I was doing logic training in college, one problem was extended to 300 problems, I can only extend 30, not to mention a platform design, what I can give is a minimization model and some judgments that are always correct and almost never wrong. , There is no other ability.
What do i need?
In this world, there are some people who are willing to sleep and do the wrong things in order to make a living. People are very fragile, but due to the differences in individual abilities, there must be the kind of unwillingness to sleep and see the reality clearly. Afterwards, you will not be afraid of not shrinking and move forward. You will not be angry, will not be tranquil due to stupidity, will not be panicked due to your ears and eyes, will not stand in the vested interests of empiricism, will not be unable to climb down because of existing thinking Limit the incurable.
If you are the latter, this matter will be easier.
For 5 years, there have always been people interested in this matter. Since I am not grandstanding, I don't care about the amount. Those judges who trust logic are not fools, and those venture capital project teams who trust logic are not fools. So since the world is normal, I default to my own problem.
1. It is impossible for me to think alone. I hope that more people will think about the design of this product and the future of collaborative construction. If you do this, you will be transformed by me.
2. If you are willing to share, if you are also a person like me, please help to share.
I'm a very boring person, so don't worry about others thinking you are grandstanding.
Welcome to share, welcome to pay attention, I am boring, maybe you can bear the boring.