Complexity is easy, and simplification is difficult. Complicating elements can continuously add content. Everyone can make complex things, but simplification is not easy. Geometric elements, after a high degree of artistic refinement and generalization, are the carriers of intensification and simplicity in advertising design, and they complete information transmission with their rational visual power.
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Although geometric elements are an abstract art form, it has a very wide range of design directions, and has unique ways of using themes, forms, shapes, decorations and other languages. It uses concise, eye-catching, and extremely design forms. Strong expressions bring different visual experience.
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Principle of application:
① Simplicity. In the design of advertising graphics, the use of geometric elements needs to follow the principle of simplification. The complex design objects must be graphically processed, and the most prominent features of them must be extracted to reconstruct the graphics. On the basis of retaining the original graphics characteristics, they can obtain New minimalist design effect.
②Balance. Designers can divide and balance the picture through geometric lines, and use the characteristics of the lines and blocks of the elements themselves to make the overall grid layout of the picture, and design the different modules according to a certain alignment, so that It can also have changes in details in order to achieve a patchwork design effect.
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