According to Amazon's 2020 video game sales chart data, the game has become the highest-selling physical game in just two days.
In addition, according to industry data analyst Daniel Ahmad, the total sales of Dongsen Japan in the first week exceeded 2.5 million copies, making it the highest sales of Switch games in Japan in the first week.
"Assembly!" "Animal Forest Friends Club" burst into red almost instantaneously after it was released in March 2020, and finally successfully broke the circle. While players spontaneously burst social media, this game was pushed to the front of the magnifying glass.
So, the editor began to think about how Dongsen is so "top", what can Amazon sellers learn?
Today, let ’s talk about it,
Amazon seller
Why is your product not made into "moving forest"?
▼
1. Product positioning, selection of products
Dynamic
In April 2001, the first generation of Dong Sen was born. The original intention of game production lies in the concept of game producer Jiangkou Shengya : I hope to create a world in the game where many people can gather and influence, talk and cooperate with each other.
In March 2020, the latest work of "Money!" Most of the settings in the "Animal Forest Friends Association" still continue the "antique" settings of 19 years ago. For example, this game has no enemies, players do not need to take risks, and the concept design of real time.
No matter how the platform changes and how the technology advances, the product "positioning" established by Dyson 19 years ago has never changed .
This also gives us a selection of products to think about. An explosive product must first have a successful positioning. To win the favor of buyers, the key is to occupy a vacant mental point of the buyer. For example, afraid of getting angry and drinking Wang Laoji, Wang Laoji deeply pinned the core functions of the product into the mind of the buyer. Through this point, the buyer has a fixed association. As long as he needs to drink herbal tea, he associates Wang Laoji.
However, for small and medium sellers, it is easy to cause the problem of chaotic positioning. They are eager to achieve success, only blindly expanding the breadth of the product, ignoring the depth of the product. For example, choose to go to shop, blindly pursue multiple products, multiple categories, multiple stores, multiple platforms. The shop that comes out in this way is often like a 2-dollar shop selling a hodgepodge of cheap goods, with chaotic style and chaotic products.
If the product positioning is confusing, buyers will not be able to make an impression on the store, let alone the fixed association.
After all, even if there is a tree that started with the store-shopping model, the product positioning has been subdivided. For example, PPRRS is a brand specializing in groceries, and EUTHYMO is a brand specializing in daily necessities.
▼
Second, the perfect score, the creation of Listing
Dynamic
The detailed design and control are in place, giving people a real sense of experience! To give some examples,
The rustle of leaves when the leaves are blown by the wind
The roaring sound of meat when grilling
The sound of clogs walking
The sound of walking in leather shoes
…
One detail may bring different feelings to the game, but the combination of countless details is the work of God.
We know that Amazon's sales link is very different from the domestic e-commerce platform: ** Buyer's purchase decision directly depends on the information displayed on the product listing page. ** The Amazon platform does not involve manual shopping guides.
To make an analogy, compare the Amazon product listing page to the game interface design of Dongsen. So, can the creation of product pages on Amazon be such that every detail is so detailed and so comprehensive?
Here are a few ideas,
- Is the title clearly inform the buyer about the product information?
- Can the five-point BP reflect product attributes, selling points, and advantages?
- Can product pictures and A + pictures clearly show products?
- Can Q & A answer accurately and dispel buyers' doubts?
- It may be a little more difficult to comment on videos and pictures, but simpler. Did you do it without bad reviews on the homepage?
Everyone has ideas for making explosives, but the reason why many people fall on the road to making explosives is precisely that the details are not in place.
▼ Three, relationship with neighbors, cultivation of buyer loyalty **
Dynamic
If you give small animals (neighbors) a small gift that suits your heart, he will be very happy
The player helped the little animal and will receive the little animal's return the next day
If the player ignores the small animal all the time, the animal will "depress" and even leave the player's island
…
The design of these games actually talks about the relationship between the player and the neighbor. Only when the player actively communicates can he get along with the small animal in harmony and even get a gift from the small animal!
From this perspective, in fact, the relationship between Amazon sellers and buyers is consistent . If the seller thinks that the relationship with the buyer is to reply to the message on the site, it is a big mistake. Replying to the message on the site is a "passive" contact. The correct way to open between the seller and the buyer is that the seller "proactively strikes."
Why do sellers need to "actively" contact buyers?
There is a saying in marketing that ** the cost of acquiring a new user (buyer) is 10 times the cost of maintaining an old user (buyer). ** In an age when traffic is becoming more expensive, how to increase the conversion rate of existing traffic? One of the most cost-effective methods is to find ways to increase the repurchase rate of old users.
The benefits of repurchase include but are not limited to: repurchase can produce a circular effect and reduce the cost of new products entering the market. The methods to increase the buyer's repurchase rate include: follow-up emails after buyers purchase goods; buyer segmentation in advance and targeted email marketing; sending private discount codes; direct gifting; social media interaction and Share etc.
▼ IV. Conclusion **
Dynamic Sen can produce phenomenal popularity, the reason is inseparable from the game team to understand the user's mind and be able to seize the market opportunities, of course, also can not do without a large number of systematic landing design behind, in order to give users a sense of freshness and keep the product vitality.
Therefore, choose a competitive product, and then package and build this product, continue to iterate, continue to accumulate users, and promote users to settle in their own markets, in order to gain a foothold in the market torrent.
-END-
