#workplaceexperiencetalk#
Hello everyone, this is programmer Wan Feng, who has the same name on the entire network.
In the past few years, I have been maintaining an open source project: python-office, which can be searched on GitHub and gitee.
I did some math tonight. In the process of maintaining this open source project, through technical Q&A, course production, advertising, etc., my monthly income has exceeded 10,000 yuan.
How do I make money with this open source project? After you learn how to do it, can you make money in the same way?
I believe this is a real concern for people reading this article, especially the second half of the sentence.
Today I will share with you the core of making money without any reservation. After reading it, you can evaluate your possibility of making money.
After I understood this, making money was like cheating.
1. Core revenue model
Have you ever had a side job?
If you have ever made money through a side job, you will understand one thing: for a truly profitable project, the operating process behind it must be simple. Otherwise, revenue-cost will not bring any profit.
The core income source of my open source projects also conforms to this simple rule. Specifically, you only need the following 3 steps:
Write articles/record videos and share code functions → Distribute across all platforms to bring traffic → Receive advertisements.
Many people may ask, why don't you sell courses and answer questions one-on-one?
Because compared to receiving advertisements, the income from selling courses and answering questions is not worth mentioning. Even if they are as powerful as Tencent, Alibaba and Byte, the bulk of their revenue comes from advertising.
The prerequisite for receiving advertising is: there is traffic, so the core of all my work is around how to obtain and retain traffic?
2. Why still sell courses?
But in the eyes of outsiders, my daily work revolves around selling courses, consulting, and readers. Since the core revenue is advertising, why should it revolve around these?
Before answering this question, please think with me about an important but inconspicuous question: Since the prerequisite for receiving advertising is traffic, what exactly is traffic?
For me, the answer to this question is simple: traffic is the user’s response to my articles and videos: click in + watch.
And what kind of content will users look to click and read? Content that he finds valuable.
So if we continue to think about it, the core of the problem becomes: How to make users feel that your content is more valuable than other people's content when the quality of your content has been continuously improved? More click-worthy?
The answer for many people may be: try to prove that my content is good and promote it to others. But what is the good effect of always shouting for your own things? Users will only think that you are selling melons and boasting about yourself.
So this is not a good idea.
What's a good idea? Please think about a scenario: If you have two WeChat groups, one group you join for free and the other group you pay to join (even if you pay 1 cent), if you post the same content in these two groups, you Which one will be opened first?
Is it the paid one? Why? Are they all posting the same content? Why do you think the one you paid for is more worthy of opening first?
It's because users think you are valuable because they paid, not because you advertise how valuable you are!
When you buy a house, you will not allow others to question its value; when you give birth to a child, you will naturally only have eyes for him. This is called human nature.
Back to our question again: Why sell courses, sell consultations, and sell paid groups?
Because the way to make users feel that your content is valuable is very simple: let users pay to view your content.
3. What will happen if you don’t sell courses?
If you still don’t understand, you can think about it in reverse, what would happen if you didn’t sell courses?
From my perspective, I still update videos and articles every day as always.
From the user's perspective:
- Will users continue to watch it? People are lazy. How many people can persist in learning a technology? Especially as technology becomes more and more difficult.
- I post my updated articles and videos to the readership every day. Will anyone be willing to open them? Will users check the messages in the free group in detail? But what if it’s a paid group? Is he willing to miss the articles and videos sent by the group owner?
If you still don’t understand, please think about it:
Why did you open this article that has nothing to do with technology in my technology group?
You can take a closer look at the role of selling courses, selling consultations, and selling paid groups. That’s what it means when you say that kung fu lies outside of poetry, right?
Friends who are interested in self-media monetization and open source projects are welcome to communicate in the comment area~