**CRM：提供不可或缺的中央枢纽，成就值得信赖的客户数据**
During this time, the "Chang'an Twelve Hours", which smashed the entire network, can be said to be the biggest surprise this summer. The tense plot, excellent visual effects and first-class acting actors have been popular among the people.
Today the editor wants to talk about the Jingan Division in "Twelve Hours of Chang'an".
The Jing'an Division is a department that really exists in history. The Jing'an Division in history is an institution established by Tang Xuanzong, and mainly controls the entire Western capital's thief tactics.
In "Twelve Hours of Chang'an", Jing'an Division is responsible for the safety of the entire Chang'an. The main task is to catch the secretly infiltrating Wolf Guard in Chang'an. In this organization, He is always the leader, just like the current chairman of the company, Li Bi is Si Cheng, the CEO of the current company.
In addition, as an important intelligence agency of the Tang Dynasty, the three treasures of Jing'an Division supported the operation of this department.
- It has a huge library, you can consult the documents of the various ministries of the imperial court, and use the big case to do big data screening.
- Its eyeliner is permeable, even the movement of the frontier can be transmitted back to Changan in time.
- Third: Jing'an has a "surveillance" system. The watch towers scattered throughout Chang'an City can monitor the entire Chang'an City in all directions and without dead ends, and pass the information in real time through flags.
Let Li Bi stay in his hands without leaving the house. It can be seen that in the era at that time, the preparation of the Wanglou required a lot of manpower and material resources, and the complicated encryption system, how much will lead to information Leaks and lags cannot handle things in time.
So, here comes the problem. How should marketing managers form their own Jingan Division?
As a marketing manager, you are responsible for efficiently verifying sales leads and providing users with intimate services through relevant content. CRM is the most valuable tool to help you complete these tasks.
Throughout all customer data systems, the customer view included in the CRM should be the most detailed. But there are some things to note. In order to meet the needs of customers and users in the most intimate and personalized way, it is vital to keep the data clean and credible.
The first step: understand the customer, transfer all information to Jingan Division
Marketing is now driven by data. Therefore, CRM is no longer a sales tool that provides some value for marketing strategies; it is an indispensable central hub for managing customer data. Be aware that reliable customer data is a prerequisite for delivering a rich customer experience.
With cloud-based SaaS solutions, even small companies that don't need enterprise-level solutions can afford CRM expenses. Many CRMs are extensible, and their plug-in ecosystem allows companies to add chatbots, email systems, communities, project management, and even e-commerce systems to existing CRMs. Therefore, companies do not need to purchase new CRMs due to increased demand.
Without understanding the existing and potential customer base, the marketing work of the marketing manager will be unsuccessful. They need to understand who the current customers are and some basic information:
In addition, the marketing manager should also be able to formulate the best marketing strategy based on the above information, estimate the cost of each strategy and the cost of obtaining each of the above relevant information, and calculate its return on investment (ROI).
CRM can help you with all these tasks. You can determine where to get leads, what conversion rate, which marketing efforts will have a direct impact on the sales pipeline and the ROI of each marketing strategy.
More importantly, you can use this customer information to provide a personalized customer experience.
After a customer purchases a product for a period of time, you can upsell the new version or supplement the product by providing maintenance services and spare parts or follow-up meetings. However, to successfully achieve upselling, you must know the specific product purchased by this particular customer, the time of purchase and its preferred method of communication.
The second step: through CRM, create your own big case number
The quality of CRM is determined by data. If you do n’t have sound data, you may occasionally send overhaul reminders to customers who have just overhauled three weeks ago. Or because the same customer's information is repeatedly saved in CRM, this customer receives the same marketing email twice.
If you want to use CRM successfully, you need to do data cleaning to remove duplicate records and update incomplete and inaccurate records.
With the continuous development and evolution of the CRM market, CRM has now become the single trusted source for many companies to obtain customer data. But the problem is that most established companies not only rely on CRM, but also use a variety of other tools to store and process customer data, such as individual ERP, contract management systems, marketing automation software, and to save various customers Information on many other internal platforms. Without a central system, they would not be able to obtain a 360ᴼ comprehensive customer view.
Without a comprehensive view of customers, information deviations will cause us to make mistakes in role setting and make us unable to understand who the customers are and their true experience.
With a powerful marketing automation platform, flexible CRM solutions, sophisticated data strategies, and qualified data managers, you will have a solid foundation to provide a premier customer experience and become the preferred supplier.
Finally, marketing automation platforms and CRM are just tools for advancing data governance. Marketing managers must work tirelessly to use clean and accurate data to understand customers in order to provide a superior customer experience.
Website: https://www.stibosystems.com/zh-cn/
E-mail: [email protected]
Tel: 400-998-7829
About Stibo Systems
Stibo Systems is a master data management company, adhering to the unique concept of business first and people-oriented to provide reliable MDM solutions. Our solutions drive forward-looking companies around the world to unleash the strategic value of master data; help them conduct business with confidence, improve agility, enhance the customer experience, and drive innovation and growth. Our solution integrates isolated data from different systems, thereby laying a solid foundation for digital transformation. Stibo Systems is a private subsidiary of the Stibo A / S Group. It was founded in 1794 and is headquartered in Aarhus, Denmark.
